After 3 decades in the Advertising industry serving brands in almost every industry across Asean markets, I felt a deep calling to bridge a fundamental disconnect between what is communicated in the media versus what is demonstrated on product packaging, discovering that Product Branding disciplines put to great effect by global brands across their product-lines are often unknown to many Asean and even in broader Asia brands. I discovered that each party (The Brand, The Agencies and The Designers), seemed to have separate agendas in demonstrating how a Product Packaging should look. And where the language of Product Branding is not fully understood, results often become a convoluted battle between what a brand needs to sell its products and what creatives want as their own mantle-piece project. I strive to dispel the myths, reveal the truths, share the learnings and deploy the disciplines that are tested and proven in many successful brands around the world to create highly memorable Product Branding for each and every Brand we work with - Results we've come to call "Wonderfully Made".Welcome to Wildfire Brand Consultancy. We're ready to help your brand discover a "Wonderfully Made" journey. - Anthony Chew, Brand ConsultantWildfire Brand Consultancy