Design entrepreneur with over 20 years experience. Passionate, engaging and structured in approach to build, transform and strengthen lifestyle experiences of hospitality, commercial and residential customers in China, Asia and the Middle East. Led business development and design implementations in Retail (luxury watches, fashion & beauty, home & lifestyle), Hospitality, F&B, Education, and Entertainment (airline, airport operator). Proven knowledge and rich cross-cultural engagement having established new businesses in Thailand, Malaysia, Vietnam and China.Singapore International Design Awards 2010 (Sliver)- Swiss Watch Gallery, RWSKingsmen Regional Office Design Awards (Gold)- Swiss Watch Gallery, RWS
Freelance
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Interior Design ConsultantFreelance Jul 2019 - Present
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Project ManagementWilson Associates Oct 2018 - May 2019SingaporeProject management at Wilson Associates for leading hospitality & commercial brands where I drive and lead stakeholder teams (client, contractors, designers, sales) to enforce project goals and deadlines in China and Asia. -
Director Design & Business DevelopmentAi Associates (Pt.Architectural Interiors Indonesia) Mar 2014 - Sep 2018Business lead for Indonesia operations establishing and overseeing the creative design consulting and project management services. Develop design conceptualization and interior related business strategies for commercial and residential clients.
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Design Director & Managing PartnerNota Conceptz Pte Ltd 2011 - Feb 2013SingaporeOwns business strategy, new opportunities development and sets creative strategy direction for all clients & prospects. Clients include Esprit India, Club Nana Singapore, Flamingo Resort, Da Lai Province Vietnam.
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Senior Project Designer (Retail & Commercial Projects)Kingsmen Creatives Ltd 2008 - 2011SingaporeRegional design & logistic manager for Esprit stores, concept designer for Titan watches in India, concept designer for Odel in Sri Lanka, concept designer for Aussino flagship store at Paragon, concept designer for Kim Eng Securities first retail outlet at Nex Serangoon, Overall Mall design for Luxury Fashion at Resort World Sentosa, Swiss Watch Gallery in Luxury Fashion RWS, V Beaute in Luxury Fashion RWSAwards:Singapore International Design Awards 2010 (Sliver)- Swiss Watch Gallery, RWSKingsmen Regional Office Design Awards (Gold)- Swiss Watch Gallery, RWS -
Creative Director1+1>2 Architectural Group/ Dip Design Studio 2006 - 2008VietnamCreative director (residential, retail & hospitality projects; boutique hotel in Ha Tien province, 2nd position in Hanoi National Hall Of Assembly Design Competition, both Architectural and Interior spaces, Belio Beauty & Spa Jakarta Indonesia, My Digi Computer Store Jakarta Indonesia)
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Associate DirectorInterni Asia Link Pte Ltd 2004 - 2005SingaporeAppointed sole distributor for Robert Allen Fabrics; collaboration with Harvey Norman on launch of sofa and furniture in Robert Allen Fabrics. Proposal for Amara Resort at Sentosa, commercial and retail project; con-current appointment of creative director at Shanghai Kwang Jian Interior Design Co Ltd
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Managing PartnerStudio Postmodern 2002 - 2004SingaporeLerk Thai Restaurant, Wang Jiao Café, design proposal for Jolly Bean Café, Raffles Medical Group Health Screening Center at Mount Elizabeth Hospital and East Shore Hospital, Galilee BP Church Singapore, The First Few years stores at Paragon and the Curves KL
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Senior DesignLocal Design Consulting Firms 1995 - 2001SingaporeKTMK Pte Ltd: residential & commercial projects; subsidiary of Kienta Construction & Engineering Pte Ltd)DDA Pte Ltd: residential & commercial projectsDB&B Pte Ltd: Nat Steel main office, Lita-flex office/warehouse, Song brothers retail stores at Sim Lim Square)Design Base Pte Ltd: residential and commercial projects; Singapore Malaysia & Thailand
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DesignerPico Art International Pte Ltd 1992 - 1995SingaporeFull time exhibition designer, local exhibition team (key projects: National Health Fair 1993, Opening Ceremony of Launch of Lee Kuan Yew CD Rom)
Anthony Choo Skills
Anthony Choo Education Details
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Interior & Architectural Design -
Westlake Secondary School
Frequently Asked Questions about Anthony Choo
What company does Anthony Choo work for?
Anthony Choo works for Freelance
What is Anthony Choo's role at the current company?
Anthony Choo's current role is Design entrepreneur with over 20 years experience in hospitality, corporate and lifestyle solutions for China and Asia..
What schools did Anthony Choo attend?
Anthony Choo attended Temasek Polytechnic, Westlake Secondary School.
What skills is Anthony Choo known for?
Anthony Choo has skills like Interior Design, Interior Architecture, Cross Functional Team Leadership, Space Planning, Strategic Creative Development, Team Leadership, New Business Development, Retail Design, Vietnam Market Knowledge, Retail Design In The Middle East, Concept Development, Sketching.
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Anthony Choo
Singapore1gmail.com -
Anthony Choo
Singapore1gmail.com -
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