Anthony Chow is Chief Executive Officer of Newegg Commerce, Inc. He sets the company’s strategic direction and works closely with Newegg’s management to ensure consistent execution across the organization.An e-commerce pioneer focused on cross-border and B2C business operations, Mr. Chow has held executive positions at several global e-commerce corporations, including CEO of OTTO Group China from 2011 until 2015, and Vice President of Haier Group Corporation from 2015 until 2019. In his tenure as Newegg CEO beginning in 2020, Anthony has made sweeping changes to the company’s value proposition and operational ethos. This began with a complete redesign of Newegg’s global platform by unifying the company’s vendor-direct and marketplace sales models. Additionally, he implemented a streamlined, domain-driven organizational structure optimized for modern scalable e-commerce operations. The resultant financial turnaround culminated with Newegg listing on the Nasdaq stock exchange (NEGG) in May 2021.A key component of Anthony’s strategy emphasizes the tremendous growth opportunities in Newegg Partner Services businesses. Each business leverages existing infrastructure and expertise to onboard new streams of revenue by offering a suite of e-commerce and fulfilment services that are utilized by companies across the globe.Active in several global trade advisory groups, Mr. Chow is on the Board of Advisors for the UCLA Anderson Forecast; Chairman of the Special Committee of Shanghai Cross-Border E-Commerce Industry Association, and Vice Chairman of China Cross Border E-Commerce Forum.Mr. Chow has earned extensive industry accolades in recent years: Shenzhen Cross-border E-commerce Association K100 Leader Award (July 2023), an induction into the Digital Ecosystem Hall of Fame (Aug. 2020 & May 2022); LA Times CFO & CEO Leadership Award (Aug. 2021); First China Cross-Border E-Commerce Outstanding Leader Golden Eagle Award (Nov. 2020); Outstanding Contributor to Credit China (Dec. 2020); Leading Cross-Border E-Commerce Enterprise Award (Jan. 2021); Cross-Border E-Commerce Person of the Year Award (Mar. 2021) and was featured on the cover of the Nov. 2021 issue of Foreign Trade Magazine.