What are my responsibilities?As a Head of Marketing, I create marketing strategies to drive business growth across all channels such as earned media, paid media, owned media.Redefine marketing funnelling strategy to Increase ROI and to strengthen Empatkali’s positioning throughout AAARRR Pirate Metrics Framework (Awareness, Acquisition, Activation, Retention, Referral and Revenue)Collaborate with Finance Team to discuss sales forecast for our yearly revenue and marketing investment strategy to increase marketing ROI.Create and lead Co-Marketing strategy to increase revenue together with e-commerce merchants.Create and implement App Store Optimization (ASO) to increase conversion rate in Google Play Store and App Store.Do touch point analysis, re-implementation, and integrated marketing analytics in collaboration with the Developer and Data Team.Set-up Project Management Tracking to increase productivity and to make sure every task is delivered before the deadline.Create content strategy and support the Sales Team to generate qualified leads.Create and implement marketing automation strategy.Lead In-Store co-marketing strategy with the offline merchant partners.Create customer journey analysis and create product strategy to increase conversion in collaboration with the Product Team.

What are my responsibilities?As a Strategic Account Manager, I help partners to grow throughout the Insider platform, such as Mobile App Personalization Marketing, Website Personalization, Email Marketing, and Push Notifications.We mostly create strategies from middle-funnel (MOFU) to bottom-funnel (BOFU), with the AARR framework that refers to Acquisition, Activation, Revenue, and Retention.Metrics to track:Campaigns engagement (CTR)Conversion rate UpliftNumber of leadsBounce rateAverage order value (AOV)RevenueetcActivation Stage:We create a strategy to increase visitor engagement and capture their attention. It means decreasing bounce rate and also make visitors get the 'AHA' moment.Revenue Stage:We create the right approaches to convince the visitors to make the first purchase or increase the Average Order Value (AOV).Retention Stage:Then, we try to capture their interest to make a second purchase. Eventually, it keeps your brand on the top of visitors’ mind. Consequently it prevents them from churning or moving to other competitors.----Let's meet the Insider, the first integrated Growth Management Platform (GMP).Insider Growth Management Platform (GMP) helps digital marketers drive growth across the funnel.GMP leverages real-time predictive segmentation powered by deep Artificial Intelligence and Machine Learning capabilities. Growth Management Platform empowers marketers to deliver personalized journeys across the web, mobile web, mobile apps, and ad channels.Insider simplifies the life of digital marketers and helps them drive growth for their brands, with zero marketing waste.Insider helps world’s leading brands grow beyond the speed of customer expectations. Moreover, Insider is trusted by over 600 businesses across various industries including UNIQLO, Singapore Airlines, Tokopedia, Virgin, New Balance, Nissan, Huawei, Samsung, Newsweek, Media Markt, AVIS, Allianz, BBVA, Dominos, McDonald’s, Avon, IKEA and CNN.

What are my responsibilities?Plan, conceptualize, and execute digital strategy in acquiring highly qualified B2B leads through multiple channels, such as Google Ads, Linkedin Ads, Facebook Ads, Quora Ads, Email Marketing Automation, & Landing page.Measure the performance of each campaign and make improvements on how to maximize and effectively execute for the next campaign.Ensure the budget is spent with full visibility, reflecting ROAS and ROI of each objective.Achievements :1. Revamp and build company website www.usetada.com2. B2B Lead Generation with 144% ROI, and CPA on target.4. Overachieve CPA target for Hiring Ads.5. Creating a Report with Data VisualizationTADA is a customer retention platform.We help businesses to double their profit per customer via membership, subscription, referral and digital rewards.We go #BeyondLoyalty.How does it work?We provide a personalized business assessment and product demo to identify the specific ways your brand can boost customer retention to double your profit per customer.Once we have found the right solution for you, we work with you to integrate our customer retention platform and get you up and running!

My responsibility was to increase brand awareness and acquisition of new leads, from market research to create digital strategies in various industries, such as hospitality and property.I reached the target audience through social media marketing notably Google Ads, Facebook ads, Instagram Ads, Search Engine Marketing, Search Engine Optimization.I also led in the process creating several promotional videos and built relationships with local communities.Achievements :1. Launched and established a new brand of restaurant2. Conducted market research3. Achieved sales target since its first launch for 1 year 5 months through 70% DigitalMarketing Strategy

I created strategies and Implementation to increase brand awareness, promote events, and acquitision customer through Omni-Channel media such as paid, owned, earned mediaAchievement:Build "kamis menulis community", an educational community which educated people on "how to get started writing" through online media such a Facebook & Blog.

As a Junior Marketing Coach, I was chosen as a coach in an entrepreneurial program of Bank Indonesia in several regional areas, such as West Sumatera, South Sumatra, West Java, Central Java, Yogyakarta, East Nusa Tenggara. My responsibility was to help business owners grow their businesses through training and coaching methods. I shared how big marketing strategy can increase the profit of a business.Achievement:Get many testimonials from the participants who experienced the growth of their business through the marketing strategy I shared.

I was responsible to acquire new leads through offline marketing & canvassing, build relationship with existing clients, rebrand company logo and to create strategies for new market expansion.Achievement:Redesign a new logo and successfully run the system