Column is a design consultancy specializing in brand identity. We like to think of ourselves as an extension of your team­—uniting the design prowess of a boutique, the project capacity of a large firm and the efficiency of an in-house department. The majority of our work is focused in sports, tech, food & beverage, and hospitality.

Atypical brings award-winning storytelling and experience design to enchant customers. From crafting iconic mixed reality environments and transforming spaces into interactive canvases to developing imaginative connected web3 ecosystems.We help senior leaders at disruptive brands to push the boundaries of what’s possible, bringing regenerative, sustainable, and inspiring experiences to life.Atypical brings award-winning storytelling and experience design to enchant customers. From crafting iconic mixed reality environments and transforming spaces into interactive canvases to developing imaginative connected web3 ecosystems. We help senior leaders at disruptive brands to push the boundaries of what’s possible, bringing regenerative, sustainable, and inspiring experiences to life.