Creative Director, Head of Marketing, and E-Commerce Creative Manager • Creative Direction: • Lead the creative vision for all marketing and promotional content. • Oversee the development, shooting, and editing of original content, ensuring alignment with brand identity. • Manage a team of creatives, providing guidance and mentorship to ensure high-quality output. • Marketing Leadership: • Develop and implement comprehensive marketing strategies to enhance brand visibility and market position. • Oversee all marketing activities, including digital campaigns, email marketing, and print advertising. • Collaborate with product teams to create targeted marketing campaigns that highlight key product features and benefits. • Increased social media output and scheduling, resulting in more visibility and higher sales conversion rates. • Social Media Management: • Lead the social media strategy, driving engagement and growth across various platforms. • Utilize analytics to measure the effectiveness of social media campaigns and adjust strategies accordingly. • Coordinate with the social media team to ensure consistent and timely posting of content.

As a podcast producer, I've always been drawn to creative storytelling, and it all started with my love for roleplaying games. Over the years, my friends and I have gathered around the table to bring characters and stories to life, driven by our shared passion for all things geek—whether it's roleplaying games, video games, sci-fi, fantasy, or the latest tech. That shared experience evolved into something new during the pandemic, where we embraced virtual tools like Roll20, Discord, and OBS to stay connected and keep playing, despite life's challenges like work, family, and the distance between us.This shift into the digital world sparked a bigger idea: why not share our love of gaming with a wider audience? That's how I found myself diving into the world of podcast production. The process hasn't always been easy—there's been a steep learning curve, from mastering new tech to developing our format—but it's been rewarding. I’ve enjoyed learning the ins and outs of recording, editing, and producing content that brings our stories to listeners who share our love for roleplaying and geek culture.For me, podcast production isn’t just about putting out content; it’s about creating an experience. I get to combine my storytelling skills with my technical expertise to produce something that invites people into the world we’ve built over decades of gaming. That’s what drives me as a podcast producer—sharing the stories that bring people together and making sure they sound as immersive and engaging as they feel when we play.

Spearheaded the development, shooting, and editing of original content related to 1SourceVideo, enhancing the brand's visibility and market position.Directed 2-4 live stream events monthly, showcasing new pro-video and broadcast equipment to a diverse customer base.Coordinated with department heads to manage studio activities, maintaining a robust inventory of production equipment and supplies.Implemented innovative live multi-cam events and webinars, integrating knowledge of lighting, audio, camera gear, and graphics to produce high-quality content.Managed the video production team, fostering creativity and excellence in content creation from concept to the final product.Strategized video and social media content, becoming a product expert to authentically represent the brand and its offerings.Utilized insights and feedback to continually refine and elevate video content, ensuring alignment with brand values and audience expectations.Acted as a mentor and role model within the team, promoting career development and fostering a culture of creativity and innovation.Key Achievements:Successfully elevated brand awareness through multimedia storytelling and live event production, resulting in increased engagement and customer loyalty.Developed and executed comprehensive content plans that aligned with the brand’s luxury image, significantly enhancing online presence across various platforms.Demonstrated exceptional ability to manage projects with tight deadlines in a fast-paced environment, showcasing versatility and a keen eye for detail.

A proficient, dynamic, and highly motivated producer with a well-demonstrated ability to learn quickly, adapt easily, work methodically and accurately while striving for quality in every project. An effective communicator with people at all levels, easily making strong working relationships. Excellent organizational skills developed in a variety of deadline orientated situations

Primary Duties & ResponsibilitiesAnalyticalCommunicate visual designs, motion design, concepts, and storyboards through presentationsDemonstrate strong art direction skills to content creators and approversDrive creative ideation and thought leadership for innovative digital conceptsBuild team knowledge of technical equipment, including cameras, lenses, lighting, and softwareProvide creative input to influence the development of strategies for the e-influence marketing plan and UX strategies and objectivesLead video productions both on location or in the studioAssist in the translation of how developers will implement the designLeverage broad knowledge of the industry to make informed decisions that are in the best interest of the companyResearch marketplace trend ideas for the creative teamCoordinate with Director of Creative and Content to drive brand client objectives through innovative creativeManagerial/SupervisoryManage, inspire and develop creative ideas based upon input from marketing and content teamsManage team focus, workloads, and individual assignmentsLead execution of strong, compelling creative, driven by innovation and strategyProvide direction during the development of all video contentTransactionalDesign against strategic objectives and goalsBe hands-on with filming, video editing, and production.SupportWork with marketing teams to create online video campaigns with weekly content.Create and manage video consistency throughout all digital channels.Required SkillsPassion for innovative, creative problem solvingDeep appreciation for emerging digital marketing trends related to audio production and videoUnderstanding of cinematography and camera theoryAbility to command a room and lead creative people to a strategic outcomeProficiency with Adobe Creative Suite and Final Cut ProDeep understanding of video for social media, including Facebook, Instagram, TikTok, YouTube, and Pinterest.

The Team at Insights and Analytics wanted to make a powerful identity piece highlighting their numerous capabilities and achievements. Together we crafted a driving story video that informs and motivates the viewer in full appreciation of I&A's solid accomplishments.

Execution of traditional, digital and experiential content/social media strategiesIdeate traditional, digital and experiential content solutionsOversaw media initiatives that elevated the division’s profile as a stand-alone brand.Lead Strategist for R&D/Strategic Applications of experiential/mixed reality (VR, AR) technologiesIdentify, develop and manage partner and vendor relationshipsIntegrate in-house traditional, digital and experiential talent resources

For over a decade RUST FILMS has served some of the biggest names in the business, including RADiUS, MTV, GM, BBC, ABC, Viacom, and GE, to name just a few.Extensive industry experience keeps Rust Films on the cutting edge, fusing technology and art.Offering an impressive range of expertise that encompasses everything from creating broadcast and interactive media to design company branding for diverse clients, designing interactive kiosks, producing high-profile advertising campaigns, editing and directing online and on-air programs, and managing visual and technical elements for trade show events have all contributed to RUST’s technological skill set.With this large scope of high-tech know-how, Rust can offer you innovative solutions that will set you head and shoulders above the competition. Rust has the tools and the talent to help you tell your story, to turn your idea into a work of art, and to bring your message to the masses.

Anthony Cupo is the executive producer and the editor of the film Concussion. He started his career art directing event shows like the MTV Movie Awards, two Super Bowl half time shows and CMT Country Music Awards. In the role of writer/director he oversaw multiple projects for clients such as, Viacom, HBO, Remy Mártin USA, Warner Music Group and the Emmy nominated Believe: The Eddie Izzard Story. Most recently was the Executive Producer and Editor for the film Concussion which recently sold to RADiUS at the Sundance Film Festival.

2012 Scotch Tasting tour, covering 12 U.S. Cities. Visitors were treated to a luxury interactive experience featuring the worlds ‘Most Precious Whiskey’

Lead on production coordination and scheduling. Post Production Supervisor of RED Epic 5K tapeless workflow.Team member for key decisions on marketing and distribution strategies and materials.Sold to TWC through RADiUS at 2013 Sundance Film Festival

SCHOOL OF ROCKProducer/Camera/Art DirectorWorked with SVP of School of Rock Marketing to write and produce a three minute call out video that would drive students and parents to drive enrollment and increase brand awareness. Created six informational modules for the brand website that maintains a consistent look and feel.

Producer/Camera (Time-lapse)/Art Director/Editor Stereoscopic Cut/3D Theater Design-Installation Worked with event marketing agency SoHo Experiential to craft a program that was created specifically to educate, engage, and entertain the consumers about cognac, as well as emphasize the identity of Louis XIII and its history. Flew to Cognac, France to capture the history and craftsmanship of the Louis XIII process and brand. Coordinated French Film crew and shoot.Edited and calibrated the 3D footage and also created an interactive Louis XIII timeline that would run in tandem with the 3D footage for a seamless experience. Worked with client to conceptualize and install a branded gallery and 3D theater in a vacant storefront on Soho, New York City. Complete with a 5.1 surround sound for the main theater plus a smaller audio solution for a tasting room that would be revealed by retracting a huge 16ft X 9ft front/rear screen we sourced and installed.Worked with SoHo Experiential to conceived tour theme and interactive elements which included iPad kiosks and the creation of a custom 3D theater built for the tour.

Planned, wrote, edited, directed, and produced activities involved with on-air marketing, promotion, and fundraising, including station and program promotion, station ID's, public service announcements, fillers, image spots, underwriting credits, animation changes, fundraising campaigns, and other related materials.Developed and implemented strategies for all on-air marketing activities.Wrote, produced, directed and edited cable and internet advertising material.Coordinated and supervised vocal talent in production of audio materials for on-air, radio, and non-broadcasting marketing uses.Coordinated on-air promotional efforts with internet, print and program guide advertising to help have a consistent marketing message on activities and programs being promoted.Researched, planned, developed, and implemented all aspects of station on-air fundraising activities.Compiled and wrote all informational materials used for live on-air drives, pre-recorded campaigns, and fundraising special event promotions.List of recent client/agencies.MK AgencyMomentumSohHo Experiential

Establishing the style and look of the entire awards show including a special tribute to Johnny Cash.Designed and Created show open, all nominee packages, bumpers, and other supporting packaging and print material.

Created intro and packaging for performers No Doubt, Shania Twain, & Sting for America’s Biggest televised show.

(2002) Creative/Graphic Design Established style and look of the packaged presentation: Designed and Created show open, all nominee packages, bumpers, and other supporting packaging and print material. http://vimeo.com/18403325