• Guided Bench from start-up to top 10 craft brewery in Ontario• Led the development of long-range business strategy, owned the total company P&L and annual budgeting process, and ensured departmental alignment with strategic vision • Led day-to-day business operations across marketing, sales, HR, supply chain, manufacturing and hospitality• Accountable for optimizing supply chain, manufacturing, and distribution/logistics in order to maximize operating efficiencies and profitability• Facilitated M&A and strategic alliance initiatives the expanded the beverage portfolio and effectively doubled annual sales at LCBO, grocery stores and licensed bars and restaurants• Steering committee lead and project manager for transformational change project of new cloud-based ERP and technology infrastructure that enabled real-time reporting and improved fact-based management of the business

• Key member of the executive leadership team reporting to the Founder and President with accountability for entire commercial business, specifically oversight of marketing brand plans, new business ventures, product innovation, pricing strategies, digital and retail sales expansion, customer experience and commercial P&L management• Developed omnichannel integrated marketing strategies and go-to-market plans, tracking ROI performance against brand KPIs, and optimizing customer funnels from awareness to acquisition, retention and advocacy• Created SEO and SEM strategies to help establish Bench as a preeminent tourist destination in Niagara• Led all content creation, PR and paid advertising media campaigns with internal marketing team and external agency partners across all traditional, digital and social media formats• Built sales coverage model and new business development strategies that focus sales team on highest revenue products, territories, channels and customers• Owned all key customer relationships with LCBO, Grocery, and bar & restaurant chain accounts

• Head of marketing team that led all consumer, category and innovation strategies for brand portfolio• Developed and implemented nimble innovation stage gate process to efficiently manage all new product commercialization, from white space ideation to launch• Collaborated with both company-owned and third-party manufacturing facilities to commercialize all new product launches in ready-to-drink, beer, wine and spirits categories• Accountability of all new product pitches with provincial liquor boards, grocery chains and other key accounts

• Led all qualitative and quantitative research efforts to unlock insights that enhance the understanding of customer perceptions, preferences, behaviours and trends with an emphasis on priority target segments• Leverage data analysis techniques to support consumer and category strategy development and execution• Translate market research findings into clear recommendations to present to internal and external partners• Managed National consumer research and business intelligence budget that supported market share growth and protecting our leadership position in the ready-to-drink category• Managed research agencies in the design of proprietary consumer segmentation model quantifying drinking need states and occasions for use in all marketing communication and new innovation strategies

• Project Manager of cross-functional team that owned all elements of both the long-range strategic planning process as well as the annual corporate planning cycle• Built category segmentation and forecast models to identify categories and brands with the highest net profit opportunities driving Corby’s portfolio prioritization strategy• Led project teams that redefined strategies for core international brands including ABSOLUT Vodka and Malibu Rum

Incorporated category and consumer insights in the development and delivery of persuasive selling stories to internal partners as well as key customers.

Built client relationships by providing value-added industry, category, and brand insights.