• Founded and managed a marketing consulting practice, focusing on delivering exceptional analysis and insight, compelling storytelling, and efficient marketing operations to B2B organizations.• Assembled, led, and coached a high-performing marketing team, including writers, graphic designers, an ABM Specialist, and a website coder, to provide traditional and digital marketing excellence to clients.• Elevated clients’ storytelling through impactful branding, websites, ABM campaigns, infographics, pitch decks, whitepapers, and content with clean design and expert story structure.• Revamped clients’ content marketing approach to address target practitioners' challenges and improve messaging and SEO performance, using a topic-cluster strategy and collaboration with engineering for subject-matter depth.• Reviewed, implemented, and enhanced clients' utilization of marketing technologies, including CRM solutions such as HubSpot and Salesforce, BI tools like Domo and SQL, and SEO tools like SEMrush, Google Analytics, and Screaming Frog.• Fostered a data-driven culture by instituting metrics and KPIs, leading to the establishment of a KPI Dashboard for clients' content marketing campaigns.• Advised clients’ C-suite on marketing strategies and priorities across industries, including Cloud Cybersecurity, Retail, Hospitality, FinTech, Government, and Nonprofits.

• Created and pitched an original African-American historical TV drama series set in the dynamic 1950-1970s black America, focusing on improving race relations and African-American culture awareness.• Collaborated on the creation and development of an innovative business model for producing high-production-value television dramas, enabling direct streaming to audiences, advertiser partnerships, and funding from public investors.• Successfully navigated the SEC's "Regulation A" process to secure the qualification of a Mini-IPO offering of a total raise of $50 million.• Formed strategic partnerships with supporters of African-American history and culture, as well as impact investors dedicated to advancing race relations in the United States through educational initiatives.• Executed the sale of SEC-qualified Common Stock in Righting Fate Series, Inc., facilitating access to investments from socially conscious individuals and institutions.• Actively worked towards the belief that compelling storytelling, particularly narratives centered on African-American families, has the power to captivate and entertain a global audience, transcending cultural boundaries and fostering positive change.

• Established the concept, developed the menu, crafted recipes, and formulated a comprehensive business plan for The Cupbearer, LLC.• Successfully pitched and secured funding for the restaurant's startup phase.• Orchestrated day-to-day operations, including the recruitment, training, and mentorship of a team of 5-7 employees.• Demonstrated a commitment to exceptional service, resulting in an outstanding 99% customer satisfaction rating.• Achieved noteworthy recognition by winning the "Best Coffeeshop in Forsyth County" award for two consecutive years.• Exhibited remarkable business growth by doubling annual revenues throughout my tenure as General Manager and Owner.

• Strategically formulated and executed product marketing launch strategies for various clients, including First Data.• Conducted market analysis, evaluated competitor trends, and revamped brand identities.• Pioneered reseller value propositions and optimized channel performance for clients.

• Crafted and led the implementation of the product marketing launch strategy.• Activities included creation of value proposition and messaging, presentations, collateral, multimedia, thought leadership as well as event strategy.

• Analyzed the networking analysis and visibility tools market for a potential market entrant. Crafted and pitched a business plan with pro-forma financials to potential investors alongside the CEO.• Analyzed the medical appointment reminder software market including competitors and market trends for the repositioning of a McKesson partner solution.Crafted a winning position and messaging. Revised the brand, logo, and collateral for a medical software client.• Crafted personas and used websites, SEO, and social media to generate demand for marketing clients. Also wrote copy, press releases, and blogs.• Created reseller value proposition, messaging, and collateral to recruit and motivate new resellers. Re-worked terms and conditions to better motivate the channel for medical software.

• Worked with leadership on strategic initiatives.

• Responsible for marketing planning and implementation for Global EFT Payment Software• Structured business unit's approach to marketing, including crafting marketing plans, managing vendors, website improvement planning, and crafting and coordinating collateral, press, white papers, and competitive analysis.• Led various voice-of-customer efforts including customer satisfaction and customer communication initiatives.

• Spearheaded international strategy, channel strategy, and business development efforts for Microsoft Dynamics™ Retail POS software across more than 50 countries.• Established and oversaw a global virtual team comprised of approximately 20 professionals, fostering collaboration to achieve business objectives. Utilized market and financial analysis, alongside key metrics, to inform data-driven decision-making.• Assumed direct management of Canada's marketing and business development operations, resulting in an exceptional growth rate of over 50%, which surpassed all major markets. Formulated terms and conditions as well as "gives and gets" for pivotal partnerships.• Undertook a comprehensive restructuring of the international distribution framework, which encompassed the addition of new distributors, realignment of existing ones, and recalibration of margins. This strategic overhaul significantly enhanced coordination and performance among the company, distributors, and resellers.

• Successfully directed marketing strategies for four global retail software applications, NCR Advanced Store, Compris, Retail System Manager, and Neighborhood POS, leading to significant achievements.• Collaborated seamlessly with cross-functional teams, including sales, product, and operations, while guiding a high-performing marketing team, prioritizing innovative solutions and adaptability.• Spearheaded the development and execution of strategic marketing initiatives, including comprehensive campaigns, trade shows, web content, and distribution channel materials, resulting in impressive outcomes.• Demonstrated strong leadership skills, resulting in the development and leadership of high-performing marketing teams, effectively managing marketing budgets and staying current with industry best practices.

• Developed and executed a strategic marketing plan for the retail vertical and successfully leveraged analytical skills to define operational metrics to measure the performance of the marketing campaigns.• Spearheaded collaborative efforts with various business stakeholders, including product development, manufacturing, sales, and ISVs, fostering brand consistency.• Led and developed a high-performing marketing team and contributed significantly to cross-divisional marketing efforts, playing a pivotal role in global campaign strategy, digital marketing advancements, and brand messaging coherence.

• Managed the product marketing responsibilities for IBM StoreFlow Store Management Software, including leading the product launch and marketing communications strategies which resulted in a successful product launch in both the U.S. and Europe.• Earned stock options for innovation and success in executing a comprehensive and innovative marketing strategy across functions.

• Provided in-depth analyses of the competitive environment, including strategic direction, SWOT, financial assessments, and situation analysis. My insights led to actionable strategies that enhanced the division's competitive position and overall success.• Collaborated with cross-functional teams and led several critical business analysis projects, including participating in the Division Strategy Team and providing input for the CEO's letter and monthly competitive reviews with Business Line Executives.

• Acted as an advisor for an electrical supplies wholesaler, spearheading strategic consulting in global business expansion, market entry strategy, and international project management.• Leveraged Change Management principles to transform the client's inventory management system, introducing key performance indicators (KPIs), streamlining inventory accounting processes, and optimizing product assortment, which significantly reduced costs and increased operational efficiency. • Successfully acquired proficiency in the Polish language, facilitating effective cross-cultural leadership and communication.

• Leveraged international management and retail supply chain expertise to oversee the procurement and inventory management of consumer electronics, maintaining an average inventory of $12 million to generate sales of approximately $150 million across 550 stores nationwide.• Demonstrated strong proficiency in retail procurement and inventory management, earning recognition through awards for innovative supply chain practices. Achieved exceptional results by exceeding sales, profit, and turnover targets, reinforcing the company's commitment to excellence.• Utilized advanced data analysis techniques, including SQL, to mine data for valuable insights into sales trends and micro-marketing opportunities, enabling data-driven decisions and optimizing merchandise planning and assortment management.