Anthony Farmer Email & Phone Number

Eskilstuna, Se

With annual sales in excess of 42,000 units the Construction Customer Cluster is the largest portfolio by volume and comprises most of the medium-sized product line-up such as excavators, wheel loaders and road machinery.The Customer Cluster team is responsible for portfolio management across all the product lines and to ensure that a strong customer segment focus is an integral part of all decision making and strategy. With an exciting journey ahead as VCE transitions to sustainable power and increased automation, the customer cluster team will ensure that new technologies are consistently rolled out across the entire line-up to provide the best solutions for our customers.

Eskilstuna, Se

Responsible for all excavators from 5 to 95T including Wheeled and Crawlers

Eskilstuna, Se

Responsible for management of the business (product and solutions) of medium (10-23T) crawler and wheeled excavators for Volvo and SDLG brands. Includes strategy and measurements including product and component planning as well as product life cycle management of present product portfolio. Management of the market, new product development (NPD) and launch of sub-projects. Overall responsibility for budget with to respect to NPD, Advanced Engineering and Core Technology spend for medium excavators. Member of the Excavator Product Earning Group (PEG). Leader of the Wheeled Excavator Mini-PEG.

Eskilstuna, Se

Excavator Product Champion (1.8-95T)APAC excavator new model developmentStrategic marketing, product and price positioningMember S&OP steering committee Development of CCRs and specs for new product developmentLead product launches and dealer training programs

Norwalk, Ct, Us

Product Director, Head of Strategic EngineeringLead all product development including new products and updates to existing modelsResponsible for market analysis to identify new and adjacent markets, segments and productsDevelopment of product requirements to meet market needsIntroduce world-class product development methodologies on company-wide basisIn Moscow as part of RM-Terex joint venture

Management consultancy with registered offices in UK and India, specializing in construction and mining equipment industries, with a focus on the Emerging Markets.Created strategies for multinationals to enter or consolidate/strengthen in India/SE AsiaDeveloped market/product/competitive analysis for manufacturers seeking to enter new markets

Irving, Texas, Us

Go-to-market strategies - sales, product support and solutions (financial, insurance, telemetry etc.)Excavation & Earthmoving Divisions (excavators, track-type tractors, wheel loader, motor graders) Development of governance and metricsCompetitive analysis Based in Caterpillar headquarters, Peoria, Il

Irving, Texas, Us

Lead Multi-Generational Industry PlansCoordinated Solutions and Product Support response to Emerging Markets industry needsSix Sigma project sponsorEnsured QSID product launches in Emerging Markets and Asia Pacific met marketing and product support readiness criteriaInitiated and coordinated Voice of Customer (VOC) and Voice of Business (VOB)Member of Caterpillar China Management CouncilSubject Matter Expert for Caterpillar Global Mining market studyBased in Beijing, China

Irving, Texas, Us

Strategic and tactical leadership of Global Brand Management NPI Office in support of Asia Pacific Marketing and OperationsMember of Asia Pacific Marketing Governance BoardDeveloped New Product Introduction (NPI) and New Market Introduction (NMI) process within GBM and rolled-out enterprise-wideSupported mid-tier branding strategy Managed multi-cultural team based in four countries Based in Beijing, China

Irving, Texas, Us

NPI Manager for 303-305 CCR, 307D, 308DCR Mini HE programsLed a multi-discipline team with representation from Marketing, Engineering, Operations and PurchasingLed the International Product Team for Mini Hydraulic ExcavatorsCoordinated Mini-HE Dealer Advisory CouncilIdentified new product opportunitiesMember of China Localization team for CXL 305.5 Mini-HE programRolled-out NPI Workflow to Sagami Development CenterLed dealer training for Mini-HEXBased in Sagamihara, Japan

Irving, Texas, Us

Embedded DMAIC Black Belt within 930G Small Wheel Loader NPI teamLead engineer for 930G Small Wheel Loader NPI teamLead engineer for E-Series Back Hoe Loader Cab TeamCoordinated engineering project management from concept through production to market launchEngineering representative on Dealer Advisory council. FMEA champion. Point of contact for manufacture of product both in-house at Caterpillar and sub-contract manufacturersBased in Clayton, North Carolina

Responsible for design, quotation, testing and manufacture of all rebuild (remanufacturing) contracts for underground roof supports for USA coal mining industry Provided engineering coverage for all Joy Mining longwall installations in the United StatesCoordinated specification of roof supports, shearer and armored face conveyor

Responsible for design of powered roof supports for the underground mining industry

Bsc, Aeronautical Engineering

Education record

Masters, Business Administration