Anthony Flack Email & Phone Number

• Develop and execute marketing plans for multifamily properties, including lease-up and stabilized communities, using a variety of channels such as paid advertising, social media, email marketing, and community outreach initiatives.• Collaborate with property management teams to identify leasing goals and develop strategies to achieve them, leveraging market research, demographic analysis, and competitive intelligence.• Manage creative development and production of marketing materials, including website content, social media posts, email newsletters, flyers, and community sitemaps.• Oversee digital advertising campaigns, including PPC, social media advertising, and display advertising, monitoring performance and optimizing as needed to maximize ROI.• Conduct regular market surveys and competitor analyses to stay informed about industry trends and best practices, recommending changes to marketing strategies as necessary.• Provide training and support to on-site leasing teams to ensure they are equipped with the necessary tools and knowledge to effectively sell and market the property.

San Diego, Ca, Us

• Develop and execute comprehensive digital marketing strategies for a diverse portfolio of clients, including PPC, SEO, email marketing, social media, and display advertising campaigns.• Collaborate with clients to identify business goals and KPIs, then design and implement data-driven campaigns to achieve those objectives.• Manage client relationships and communication, serving as the primary point of contact and providing regular progress updates and performance reports.• Lead a team of marketing specialists, providing direction and guidance to ensure high-quality deliverables and exceptional client service.• Continuously monitor and optimize campaign performance, leveraging data analytics and industry best practices to drive results and ROI.• Stay up-to-date with the latest digital marketing trends and technologies, providing thought leadership and innovative ideas to enhance client strategies and offerings.

La Jolla, Ca, Us

• Develop, implement, and manage the marketing strategy for 25 established apartment communities on Google Ads, Facebook, Instagram, Apartments.com, Zillow, ApartmentGuide, Craigslist, & Facebook Marketplace. Maintaining an average occupancy of 96% across the portfolio.• Produced 22,893 leads and 1,765 leases across the portfolio in 2018.o $122.39 Cost-Per-Leaseo $9.43 Per-Lead• Built, train & manage the internal Project Management software across the entirecompany using QuickBase Software.• Launched reputation management software across the organization in order to improveour communities’ reputation and consolidate our reviews in one central location.Improving our overall star rating by 8%.• Designed and launched 25 new community websites through Rentcafe. Setting up theon-page content, marketing tracking, images, community logos, residential andapplicant portals, internal pages, reviews, and connecting all of this into the CRM.• Negotiated $45,672 in total yearly savings with marketing, reputation, and screeningvendors.

San Diego, Ca, Us

• Manage national Paid Search accounts on Google AdWords, Bing Ads, Yahoo Gemini.• Analyze & optimize accounts daily in order to produce the highest ROAS for my clients.• Develop & implement social media strategies aligned with my client’s objectives and goals.• Manage and report on all marketing campaigns. Report effectiveness and adjust strategies as necessary to maximize results.• Create Marin monthly reports & present performance data to my clients.

Overland Park, Kansas, Us

• Manage $250,000 in Advertising Budgets monthly from small, medium & large businesses nationwide on Google AdWords, Bing Ads, Facebook, & LinkedIn. • Analyze the accounts on a daily basis, including daily budget, keyword bids, ad performance, click-thru-rates, & average cost-per-click • Build Accounts from inception to launch in Google Adwords Editor & Bing Ads Editor. • Create proposals for prospective clients by performing a keyword planning analysis, competitor research, and performance projections.• Present performance data to my clients on a monthly basis.

Schaumburg, Illinois, Us

• Work with account management and clients to implement and execute a strategic and integrated media plan that will accomplish the client’s goals, while staying on budget.• Liaising and building long lasting relationships with the media sales companies within my markets.• Identifying the target market, and executing a media strategy to reach the audience consistently.• Negotiating with media sales companies to obtain the best rate for the client, while maintaining the client’s goal of an 80% clearance rate. • Ensuring that the creative and the media schedules run accurately so the desired messages are seen and heard by the target market.• Monitor buying strategies and track creative weekly using the Core Media response management software.• Build direct response media schedules monthly based on budget, target audience, and historical data on stations. • Create vendor proposals and make recommendations for the clients in order to implement a new vendor or media channel into the market.

Schaumburg, Illinois, Us

• Acquire media kits, spot times, tear sheets and vendor information to effectively implement client media plans• Monitor media schedules and provide daily verification of planned media to support vendor reconciliations• Spot key trends and recommend solutions to improve media buys• Continuous evaluation and utilization of real-time performance data and metrics • Constant communication with internal and external parties, primarily with respect to market/campaign performance• Ongoing collaboration with Media Buyers, Media Supervisors and other relevant stakeholders across the company • Self-directed research efforts to uncover new media strategies and enhance the effectiveness of existing strategies

Lenexa, Ks, Us

• Took full responsibility on creating the company’s Amazon.com account, which consisted of entering in the descriptions, bullet point, keywords, price, and inventory for over 2,000 different items. • Determined the net profit for every product we sold on Amazon.com based on Amazon’s seller fees and shipping cost. • Worked with Google Analytics and keyword software to determine ways to improve Challenger Teamwear’s Google Adwords Account