Anthony Flack Email & Phone Number

• Develop and execute marketing plans for multifamily properties, including lease-up and stabilized communities, using a variety of channels such as paid advertising, social media, email marketing, and community outreach.
• Collaborate with property management teams to identify leasing goals and develop strategies to achieve them, leveraging market research, demographic analysis, and competitive intelligence.
• Manage creative development and production of marketing materials, including website content, social media posts, email newsletters, flyers, and community sitemaps.
• Oversee digital advertising campaigns, including PPC, social media advertising, and display advertising, monitoring performance and optimizing as needed to maximize ROI.
• Conduct regular market surveys and competitor analyses to stay informed about industry trends and best practices, recommending changes to marketing strategies as necessary.
• Provide training and support to on-site leasing teams to ensure they are equipped with the necessary tools and knowledge to effectively sell and market the property.

San Diego, CA, US

• Develop and execute comprehensive digital marketing strategies for a diverse portfolio of clients, including PPC, SEO, email marketing, social media, and display advertising campaigns.
• Collaborate with clients to identify business goals and KPIs, then design and implement data-driven campaigns to achieve those objectives.
• Manage client relationships and communication, serving as the primary point of contact and providing regular progress updates and performance reports.
• Lead a team of marketing specialists, providing direction and guidance to ensure high-quality deliverables and exceptional client service.
• Continuously monitor and optimize campaign performance, leveraging data analytics and industry best practices to drive results and ROI.
• Stay up-to-date with the latest digital marketing trends and technologies, providing thought leadership and innovative ideas to enhance client strategies and offerings.

La Jolla, CA, US

• Develop, implement, and manage the marketing strategy for 25 established apartment communities on Google Ads, Facebook, Instagram, Apartments.com, Zillow, ApartmentGuide, Craigslist, & Facebook Marketplace. Maintaining.
• Produced 22,893 leads and 1,765 leases across the portfolio in 2018.o $122.39 Cost-Per-Leaseo $9.43 Per-Lead
• Built, train & manage the internal Project Management software across the entirecompany using QuickBase Software.
• Launched reputation management software across the organization in order to improveour communities’ reputation and consolidate our reviews in one central location.Improving our overall star rating by 8%.
• Designed and launched 25 new community websites through Rentcafe. Setting up theon-page content, marketing tracking, images, community logos, residential andapplicant portals, internal pages, reviews, and connecting.
• Negotiated $45,672 in total yearly savings with marketing, reputation, and screeningvendors.

San Diego, CA, US

• Manage national Paid Search accounts on Google AdWords, Bing Ads, Yahoo Gemini.
• Analyze & optimize accounts daily in order to produce the highest ROAS for my clients.
• Develop & implement social media strategies aligned with my client’s objectives and goals.
• Manage and report on all marketing campaigns. Report effectiveness and adjust strategies as necessary to maximize results.
• Create Marin monthly reports & present performance data to my clients.

Overland Park, Kansas, US

• Manage $250,000 in Advertising Budgets monthly from small, medium & large businesses nationwide on Google AdWords, Bing Ads, Facebook, & LinkedIn.
• Analyze the accounts on a daily basis, including daily budget, keyword bids, ad performance, click-thru-rates, & average cost-per-click
• Build Accounts from inception to launch in Google Adwords Editor & Bing Ads Editor.
• Create proposals for prospective clients by performing a keyword planning analysis, competitor research, and performance projections.
• Present performance data to my clients on a monthly basis.

Schaumburg, Illinois, US

• Work with account management and clients to implement and execute a strategic and integrated media plan that will accomplish the client’s goals, while staying on budget.
• Liaising and building long lasting relationships with the media sales companies within my markets.
• Identifying the target market, and executing a media strategy to reach the audience consistently.
• Negotiating with media sales companies to obtain the best rate for the client, while maintaining the client’s goal of an 80% clearance rate.
• Ensuring that the creative and the media schedules run accurately so the desired messages are seen and heard by the target market.
• Monitor buying strategies and track creative weekly using the Core Media response management software.

Schaumburg, Illinois, US

• Acquire media kits, spot times, tear sheets and vendor information to effectively implement client media plans
• Monitor media schedules and provide daily verification of planned media to support vendor reconciliations
• Spot key trends and recommend solutions to improve media buys
• Continuous evaluation and utilization of real-time performance data and metrics
• Constant communication with internal and external parties, primarily with respect to market/campaign performance
• Ongoing collaboration with Media Buyers, Media Supervisors and other relevant stakeholders across the company

Lenexa, KS, US

• Took full responsibility on creating the company’s Amazon.com account, which consisted of entering in the descriptions, bullet point, keywords, price, and inventory for over 2,000 different items.
• Determined the net profit for every product we sold on Amazon.com based on Amazon’s seller fees and shipping cost.
• Worked with Google Analytics and keyword software to determine ways to improve Challenger Teamwear’s Google Adwords Account