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Anthony Freeman is a growth oriented leader with a track record in a wide range of operational and strategic roles. Throughout his career he has helped organizations identify, evaluate and capitalize on market opportunities. Senior Management ExperienceAs Senior Vice President of New Ventures, Brand Development Strategy, Anthony is responsible for delivering the strategic growth agenda of the $4 Billion Healthcare Division. His manages over 100 professionals in Strategic Marketing, Retail/Culinary, Engineering/Facilities and Coporate Development. Primary focus areas are creating operational momentum, driving revenue and creating brand value.At Blockbuster, Mr. Freeman expanded the core business, leveraging Blockbuster’s brand and customer base. He served as architect of successful consumer and business cases for growth opportunities. As a Consultant at Booz, Allen and Hamilton, Mr. Freeman provided business expertise to the commercial and federal sectors, advising on market reviews, new product launches, operational effectiveness, strategic systems design, development and implementation.Real Estate BackgroundMr. Freeman is currently the principal of Sky Group Development in Washington, DC, which specializes in urban mixed-use advisory and development.Mr. Freeman was President and CEO of the National Capital Revitalization Corporation (NCRC), where he was responsible for managing a $2 Billion portfolio, driving the organization’s strategic agenda for large-scale economic development, and bringing to market a mixed-use portfolio that included housing, services, retail and amenities. Mr. Freeman held strategic and operational roles at Mobil Land Development Corporation. He brought to market residential, retail and amenity products across diverse market and customer segments. With full real estate life cycle experience (i.e., acquisition, startup, stabilization, wind down), he has excelled at implementing development initiatives.
Howard University
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Head Of Real Estate Development And Capital Asset ManagementHoward UniversityWashington, Dc, Us
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Head Of Real Estate Development & Capital Asset ManagementHoward University Sep 2014 - PresentWashington, Dc, Us
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Principal PartnerSky Real Estate, Llc 2007 - PresentAs the primiary principal of Sky Real Estate, Mr. Freeman is responsible for identification of opportunistic and value-add residential and mixed use projects throughout the Greater Washington DC market. Mr. Freeman drives aqusition, financing and devlopment activities.
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Senior Vice President Of New Ventures, Brand & StrategySodexo 2007 - Jun 201392866 Issy Les Moulineaux Cedex 9, FrAs Senior Vice President of New Ventures, Brand Development Strategy, Anthony is responsible for delivering against the strategic growth agenda of the $4 Billion Healthcare Division with over 2,000 Hospital and 500 Senior Living clients as well as an emerging Home Care business. He is responsible for identifying and commercializing Strategic Initiatives meeting the threshold of $100 Million in revenue at accretive margins.Furthermore, Mr. Freeman directs the Strategic Marketing agenda, including brand/portfolio management, consumer research and stakeholder satisfaction. Additionally, he leads Wellness and Nutrition product management, retail management, real estate development, facilities and technology support business lines. His diverse approach to creating operational momentum, driving revenue and creating value supports the Health Care Market effort in attaining Sodexo’s ambitious growth goals. -
President, CeoNational Capital Revitalization Corporation 2003 - 2007UsNCRC was an economic development entity with nearly $1 billion of assets within the development portfolio.Mr. Freeman led an aggressive turnaround strategy, positioned the organization for growth and invested in target markets by creating an innovative model for economic development through direct control of projects. Mr Freeman optimized the value of public assets through aggressive value-chain partnerships and public sector financing. Acvhievements include:• Repositioned the organization to focus on investment, development and operations. Introduced private sector business model to bring deals to market within 18 months, a 63% reduction from prior four years.- Managed real estate portfolio and $50 million investment capital within a $7 million operating budget- Streamlined operations and grew to 45+ professionals including five senior level executives- Realized more than $52 million in disposition proceeds for re-investment opportunities. Reduced burn-rate of initial seed capital from $2 million to $500 thousand annually.• Closed on $1 billion of large-scale mixed use real estate developments and put another $1 billion in the pipeline within a complex political environment. Projects -- which include a UNCF headquarters, Waterside Mall redevelopment, DC USA shopping center (the city’s first Target), Anacostia Gateway and Skyland Town Center -- comprised 2,000+ residential units and 1,000,000+ square feet of retail.• Conceptualized and delivered new strategic partnerships and initiatives, most notably the $150 million Strategic Equity Partnership with Morgan Stanley and the $49 million Bond offering through Citigroup.• Drove $25 million capital to emerging markets, proactively aligned with small developers, repurposed a business banking organization and oversaw $1 million strategic investment in a mission based VC Fund. -
Executive LeadershipBlockbuster 1999 - 2003Denver, Colorado, UsAt Blockbuster, Mr. Freeman Provided strategic development leadership across the organization. He Led store-level initiatives as well as strategies for multi-channel expansion into the digital marketplace. Mr. Freeman directly managed VP E-commerce, 5 BD Directors and 3 M&A Directors. Accomplishments include:• Led international corporate development initiatives including 6-market rollout of broadband-enabled entertainment service, new store concepts and retail partnerships. • Negotiated equity investments and joint ventures (airport retail and e-commerce). Managed retail M&A efforts and closed nearly $100 million in retail purchase/sale transactions. -
Vice President, New Business DevelopmentTerrabrook Communities 1996 - 1999Mr .Freeman provided operational and strategic leadership in the entrepreneurial development organization that acquired the Mobil Corporation portfolio. Achievements and accomplishments include:• Advised the CEO on strategy development and evaluation for new business opportunities/initiatives. formulated business case and pilot to the senior/active adult residential market. Coordinated the integration of a golf operating entity into the corporation.• Managed 10,000+ acre portfolio of large-scale master planned communities that included 25 product lines ($100,000 to $2 million+). Generated $350 million in retail sales, contributing $70 million proceeds annually. Realigned marketing organization realizing $300,000 annual savings.• Developed residential, service/retail, and amenity product concepts across the portfolio – negotiated deals with national, regional and local developers. Collaborated with internal development team to obtain relevant approvals and product delivery. Oversaw closing, implementation and roll-out.• Repositioned asset to #1 market ranking, increasing sales 40% and share by nine points. Negotiated sale of mature, non-core asset realizing $15 million in value. Optimized asset portfolio and brand across multiple product categories and market cycles. Managed product matrix and met aggressive sales plans -- drove pricing, inventory, product, and partner relationships.• Managed $20 million award winning marketing program consisting of on/offline media, promotions and collateral to drive traffic and conversion. Directed post-divestiture customer and public relations transition campaign. Managed merchandising/operations of sales centers as well residential and commercial owners associations.
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Vice President, Real Estate Marketing And SalesMobil Land Development Corporation 1991 - 1996UsMobile was an international Fortune 50 energy, retail and products company -- with a Community Development business.Mr. Freeman rapidly advanced through operating roles within Mobil Corporation’s nationally-focused Community Development division, and was recruited to expand organizational leadership capacity. Accomplishments and achievements include:• Managed 2,200 acre lifestyle mixed-use master planned community with eight residential product lines from $200,000 to nearly $1.5 million. Accountable for P&L with more than $100 million in retail sales contributing $15 million disposition proceeds annually. Negotiated deals with national, regional and local developers and led start-up operations for a semi-private Byron Nelson signature country club. Managed more than $40 million new product development and launch initiatives including a consumer financing product. Directed multi-media marketing program, increasing awareness by 22%, sales 20% and share by four points. Served as a key regional leader for positioning the corporation to acquisition candidates (ultimately Terrabrook Communities).• Directed business and financial planning activities for a $700 million division. Negotiated $250 million capital lease with The Associates Financial and public/private infrastructure partnership. Led all regional asset acquisition/divestiture initiatives and managed $125 million annual corporate capital planning process.• Directed large-scale asset repositioning initiatives resulting in optimized price/product matrix for customers. Led market analyses in support of several site acquisitions including a $30 million asset purchase from FDIC as well as a $25 million assemblage of over 15 parcels.• Created $50 million national corporate branding program and obtained Executive Committee approval. Launched the program which ultimately increased absorption, awareness and terminal portfolio valuation. -
AssociateBooz Allen Hamilton 1985 - 1991Mclean, Va, UsAs a Consultant at Booz, Allen and Hamilton, Inc., Mr. Freeman provided advisory services to Fortune 50, financial services, non-profit and governmental clients. Diverse assignments included business start-ups, concept rollout, operational improvements, market planning and information technology.During his tenure Mr. Freeman provided business expertise to the commercial and federal sectors. He advised commercial clients in market reviews, new product launches and operational effectiveness. At the federal level, he provided mission-critical, action-oriented recommendations regarding strategic systems design, development and implementation.
Anthony Freeman Skills
Anthony Freeman Education Details
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American UniversityGeneral -
University Of VirginiaSystems Engineering
Frequently Asked Questions about Anthony Freeman
What company does Anthony Freeman work for?
Anthony Freeman works for Howard University
What is Anthony Freeman's role at the current company?
Anthony Freeman's current role is Head of Real Estate Development and Capital Asset Management.
What is Anthony Freeman's email address?
Anthony Freeman's email address is a4****@****hoo.com
What is Anthony Freeman's direct phone number?
Anthony Freeman's direct phone number is +130197*****
What schools did Anthony Freeman attend?
Anthony Freeman attended American University, University Of Virginia.
What are some of Anthony Freeman's interests?
Anthony Freeman has interest in Career, Electronics, Reading, Sports, Golf.
What skills is Anthony Freeman known for?
Anthony Freeman has skills like Strategy, Strategic Partnerships, Leadership, Mergers And Acquisitions, Product Management, Executive Management, New Business Development, Real Estate, Marketing, Business Strategy, Finance, Negotiation.
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