Anthony Garber Email & Phone Number

Columbus, Ohio, United States

Unlocking advertiser growth by creating product experiences that encourage advertisers to make decisions that improve ad performance.

Columbus, Ohio, United States

-Led a team of product analysts focusing on all customer lifecycle web/app interaction from prospective customer onboarding flows to existing policyholder billing, renewals, etc. -Identified opportunities for new product features to improve conversion/retention and minimize uncollected payments-Heavy focus on user permissions and app engagement to enable collection of driving behavior data for pricing algorithms-Also oversaw a team focused on preventing suspicious/fraudulent traffic… Show more -Led a team of product analysts focusing on all customer lifecycle web/app interaction from prospective customer onboarding flows to existing policyholder billing, renewals, etc. -Identified opportunities for new product features to improve conversion/retention and minimize uncollected payments-Heavy focus on user permissions and app engagement to enable collection of driving behavior data for pricing algorithms-Also oversaw a team focused on preventing suspicious/fraudulent traffic (data harvesting) Show less

Columbus, Ohio, United States

-Led a team of analysts focusing on insurance profitability across Root's market footprint-Initiated analysis projects on unprofitable customer segments for underwriting/pricing improvements-Oversaw scoping/build of monitoring tools to help increase insights into segment performance and assist in the rate setting process

Columbus, Ohio, United States

-Implemented predictive algorithms to boost customer interaction with advertisements which generated $2M in incremental yearly revenue-Lead analyst in developing and forecasting financial goals for digital marketing business cases

Columbus, Ohio, United States

-Owner of the revenue attribution model for marketing materials published by the team

Washington D.C. Metro Area

-Deployed predictive model to identify customers who posed a regulatory risk to the business-Recognized opportunity to save costs associated with branch transactions by offering customers products at discounted rates. Reduced physical branch costs associated with all targeted customers-Developed and managed a SQL data mart which was utilized by 50+ analysts throughout the Small Business organization

Richmond, Virginia Area

-Conducted research to identify fraudulent credit card applications and fraudulent transactions and built processes/ELT to surface possible fraud to our call center agents

Taught students about distillation (separating two mixed liquids) in a lab setting using industrial-scale equipment.