Anthony Garrido Email & Phone Number

Alexandria, Va, Us

As an Account Manager, I work closely with a Media Planner and Account Executive on advertising campaigns for multiple Smart Media Group clients. I am responsible for assisting the AE in communicating client requests to the internal staff and communicating directly with clients.• Act as the liaison between the Account Executive and Media Planner. • Assist with the development of media plans and costing sheets for political candidates, party committees, super PACs, Issue advocacy, corporate, and government groups across the country.• Collaborate with the Account Executive to ensure all client deliverables exceed company expectations.•Manage client day to day including invoicing, traffic changes, and check orders.• Lead internal requests/questions from data analysts, finance, media planner, and media buyers.• Track competitive spending to ensure all AdImpact tools are reflecting client data correctly.• Answer client requests in conjunction with the Account Executive.• Monitor and track campaigns creative to ensure schedules are clearing.• Engage in reconciling campaign accounts upon completion.

Alexandria, Va, Us

As a media planner, I worked closely with an Account Executive on multiple advertising campaigns. I was responsible for creating and executing media plans based on the clients' objectives and budgets. The designs and details of the media plans were important as these were the proposals sent to the client. • Developed media plans and costing sheets for political candidates, party committees, super PACs, Issue advocacy, corporate, and government groups across the country.• Understood our clients’ needs to determine which mediums would best fit their campaigns.• Identified and understood multiple target audiences.• Analyzed data including election results, cable penetration, and station coverage. • Allocated budgets based on geographic area, audience size, timing, and frequency.• Was the key contact for gathering rates from broadcast, cable, digital, and radio vendors.• Created maps to show vote contribution across states, congressional districts, and state legislative districts as well as cable coverage by systems.• Prepared client accounts for execution. • Served as the primary point of contact for SMG’s traffic operations.• Monitored and tracked campaigns creative to ensure schedules were clearing. • Engaged in reconciling campaign accounts upon completion.

Alexandria, Virginia, Us

Manasquan, New Jersey, Us

Bachelor Of Arts (B.A.), Political Science And Government

Education record