Anthony John Agnello Email & Phone Number

Ithaca, Ny, Us

● Over $18 million in sold through branded campaigns in 2023 and 2024 for clients including Kellog's, McDonald's, Electronic Arts, Disney, Peacock, Universal, HP and Amazon● Managing and developing new branded, white label, and partnership proposals for global clients including Nabisco, Meta, Microsoft, Sony and others● Leading creative presentation of proposals alongside Business Development and Sales in meetings with clients, including legacy partners, new clients, and proactive outreach● Overseeing RFP creative output, managing the creation of go-to-market collateral and communications in conjunction with the sales, business development, and production teams● Managing creative oversight from pre-sale into production on sold through proposals● Drive creative and implementation of new product development including experiential activations, AI chatbot development, metaverse experiences on established platforms including Roblox, and event planning● Renewed and relaunched a single RFP pipeline accommodating up to 20 proposals per week, 400+ annual proposals● Overseeing the ideation, execution and delivery of marketing campaigns that involve, but are not limited to branded content, O&O platforms, TikTok first executions, original game development, metaverse concepts, sponsorships, videos, custom advertising, real world and virtual events, and influencer activations● Manage a team of five creative strategists ensuring consistency in deliverables for end to end creative● Ensuring pitch ideas are correctly scoped, priced and packaged● Analyzing campaign performance data and using it to inform decisions and make recommendations for future activity● Developing and fostering great relationships with leaders of teams around the business● Establishing and continually evolving internal processes to keep up with changes and needs from inside and outside the organization