• Spearheaded a startup histopathology reporting service, achieving +$10m revenue within 2 years. • Recruited and led a high-performing team of 5 Business Development Managers in the UK and 2 in Canada. • Scaled operations to handle 2500 weekly cases by leveraging digital pathology and AI technologies. • Expanded internationally, leading Diagnexia in Canada with $1m revenue in year one.

Diagnexia is an online clinical pathology department that provides on-demand access to remote subspecialty pathologists for primary diagnostics and secondary consult services.

Leadership of a team of Account Managers with responsibility for £20M+ in revenue annually. Strategic approach to business planning, taking a gap analysis approach to reveal priorities then agreeing on priorities for successful execution. • Ensure North UK Revenue Target is met year over year• Achieved 111%to target in FY 2021, with annual revenue of $28M, with $2.7M of that over target• Manage, coach and mentor a team of 4 – 8 Account Managers, giving them the tools required to achieve their goals• Ownership of monthly, quarterly sales forecast process• Facilitate UK Ire Growth Room, which is recognised as best in class across EMEA• Work with internal partners such as Sales Enablement, Marketing, Pathology Solutions, Tenders to ensure opportunities are found and developed to success.• Have a #bestteamwins mindset

Sales of Histology Instruments in the Northern United Kingdom territory. Leveraging the Total Histology portfolio to maximise account revenue using the team selling approach. business discipline within an assigned Region. Manage all aspects of the sales cycle from prospecting to close. Sales activities include product demonstrations, evaluations, technical presentations, proposals and final negotiations. Implementing regional business strategies with creative tactical approaches.

· Area management of geographically large and account decentralized territory · Turning this difficult territory into an opportunity zone for Leica · Mentoring and coaching to junior co-workers · Represented Leica at national and local histology meetings and trade shows · CY09 ­ Won largest national BSD order; Value $700K for completeCY09 Overacheiver Award for 110% to quota. instrument package and LEAN consultancy

· Area management of large and complex area · European SSP sales representative of the year 2005 and 2006 · Exceeded sales and profitability targets in 1999, 2000, 2002,2003,2004 2005 and 2006 · Responsibility for AstraZeneca pharmaceuticals, one of our UK key accounts · Successfully negotiated preferred supplier agreement with AstraZeneca · Responsible for marketing initiatives and in-house trade shows at AstraZeneca · Regarded as key company resource on IP printer software · Successfully provided IP software training courses for our Swedish, Danish and Dutch colleagues · Evaluated and recommended Nicelabel software package to our BU partners to be used as standard with our IP printers · Close liaison with our dealer partners to further strengthen our business relationships · Participation in sales / service meetings · Represented Leica at trade shows and conferences · Regular reporting to local management and BU's on competitor activities and trends · Analyzed feasibility of bar-coding histology cassettes and reported back to BU

and Yorkshire region from third choice provider, in the specimen preparation equipment business with an annual turnover of £200k in April 1995 to first choice provider, with a turnover in excess of £550k by April 1999. This upward trend has continued. · Overachievement of sales and profitability targets awards in 1997 and 1998 · Sales teamwork award in 1999 for leveraging business opportunities using a cross departmental approach · Conversion of two of the UK's largest pharmaceutical contract labs (AstraZeneca and Covance laboratories) from competition strongholds to Leica accounts

· Preparation of human tissue samples for microscopical analysis of disease processes · Strong emphasis on teamwork · Training of new and work experience staff · Close liaison with senior medical staff