Anthony Key Email and Phone Number
Anthony Key work email
- Valid
- Valid
- Valid
Anthony Key personal email
- Valid
- Valid
Anthony Key phone numbers
I am a creative marketer, a leader and a mentor with a passion for what I do. Even after years of media strategy experience on both the agency and brand side I remain curious and hungry to learn. I am never complacent and always challenging myself.I have built a strong foundation of connecting with consumers digitally and traditionally by working with some of the most recognizable global brands such as Colgate, Pepsi, The Home Depot, Konami, Ford/Lincoln and Nestle to name a few. I am now putting my skills to use on the brand side bringing together paid, earned and owned strategies. I have developed launch media strategies, won awards, led award winning teams and been a judge for industry awards; But the most important thing to me is to be able to say that I have earned the respect of my colleagues by giving respect and being someone that they can count on.I am very interested in expanding my network, so if you ever want to discuss media strategy, or if there is a speaking opportunity please don't hesitate to reach out.
-
Vp Media Planning Strategy And Marketing Analytics Bet Media Group (Paramount)BetNew York, Ny, Us -
Vp Media Planning Strategy & Marketing Analytics Bet Media Group (Paramount)Bet Oct 2023 - PresentNew York, Us
-
Head Of Multicultural Marketing-Consumer MarketingPenguin Random House Sep 2020 - Oct 2023New York, Ny, Us• Developed annual strategic marketing plan based on a clear understanding of business goals and multicultural audiences • Led audience and culture first campaigns across all stages of the customer journey • Led the development of a Multicultural and Inclusive Marketing Playbook outlining best practices to market to a Multicultural Nation • Co-Chaired the Inclusive Marketing Forum for creative and messaging review across the company • Partnered with various internal divisional marketing teams to inspire innovative solutions and creativity in the approach to multicultural marketing• Leveraged consumer insights and first party data to proactively identify new opportunities to diversify the PRH audience universe • Set and track key audience growth KPIs• Aligned with stakeholders in Sales, Marketing, and Editorial on effective go-to market strategies -
Integrated Marketing Account Director (P&G, U.S. Army, Pearl Milling Company Fka Aunt Jemima)Egami Group Sep 2018 - Sep 2020New York, Ny, UsLead multicultural marketing strategy inclusive of paid media, content strategy, event activation, strategy and research Paid Media Strategy Development and buy execution Foster cross agency relationships Multicultural Though Leadership Client & Team Management -
Vice President- Media StrategyTough Mudder Inc May 2016 - Sep 2018New York, Ny, Us• Developed and Lead Global Media Strategy • Managed Digital, Paid Social and SEO Globally, Nationally and Locally• Lead internal Paid Media, PR and Local Marketing Teams • Oversaw Media and PR Agency Relationships -
Svp, Integrated Communications (Ford/Lincoln, Colgate, The Home Depot, Amtrak, Cvs/Pharmacy)Uniworld Group Sep 2008 - Oct 2015Brooklyn, Ny, Us• Managed large multicultural media budgets (digital and traditional) across several Fortune 500 clients• Led Integrated Communications team of 15+ (Media Planning/Buying, Public Relations and Branded Entertainment) across three offices (New York, Atlanta, and Detroit)• Co-partnered in developing a Global Brand Licensing Division as well as a content aggregation unit with the goal of creating new revenue streams for the agency• Developed one of the most successful 360 media programs in the agency's history that led to an increase in client market share as well as the largest social following for the client• Senior leader on the new business team -
Director Of Media Services (Pepsi, Johnson & Johnson, Royal Caribbean International)Spikeddb Jan 2007 - Aug 2008Brooklyn, Ny, Us• Led cross channel strategic media plan development (traditional, digital, experiential and alternative) for Director Spike Lee's advertising agency• Managed multicultural media budgets for Fortune 500 clients • Developed and negotiated content integrations through multiple network partnerships • Fostered senior level client relationships• Helped Johnson and Johnson double weekly sales by integrating PR efforts with media • Served as a senior member of the new business team -
Vp, Associate Media Director (U.S. Cellular, Konami Digital Entertainment, Puntacana Resort & Club)Grey Group Nov 2003 - Jan 2007New York, Ny, Us• Developed launch communication plans for Metal Gear Solid 3 and American Idol Video Games • Created breakthrough and viral alternative media solutions • Presented to regional advertising managers to keep them abreast of cutting edge media solutions and technologies• Worked closely with PR teams to develop large scale college promotions• Worked on the new business development team• Managed a team of 3 and 1 intern • Led the interactive group in exploring and analyzing new and emerging media/technologies -
Media Supervisor (Nestle Waters North America, Berlex, Agilent Technologies)Universal Mccann Aug 2000 - Nov 2003New York, Ny, Us• Managed $100MM+ in media budgets across multiple vehicles• Supervised 3 planners, 3 assistant planners and 1 summer intern• Worked consumer goods, B2B and DTC markets• Developed product distribution strategy through media partnerships• Conducted media training sessions for junior level employees• Managed day to day brand client relationship -
Media Planner (At&T-Consumer Local Entry, Business Services, Broadband)Mec Nov 1999 - Aug 2000London, London, Gb• Planned/Presented/Executed across media vehicles(National Consumer/Vertical Print, Spot Broadcast, Newspaper)• Supervised 2 assistant planners and an intern• Maintained daily client contact• Negotiated local sports packages• Worked with research to performed call volume projections/wear-out analyses• Met with sales reps -
Media Planner/Senior Research Analyst (Helene Curtis, Qwest, Lever 2000)J. Walter Thompson Jun 1995 - Oct 1999New York, Ny, Us• Worked on the launch of Helene Curtis' Thermasilk brand • Helped the client double year 1 business goals of 2.5 market share in the hair care category• Developed and executed upfront media plans • Supervised an assistant planner• Maintained daily client contact• Specialized in media research systems analyses• Met with sales reps, Negotiated rates, positioning and added value
Anthony Key Skills
Anthony Key Education Details
-
Nyu Stern School Of BusinessMarketing
Frequently Asked Questions about Anthony Key
What company does Anthony Key work for?
Anthony Key works for Bet
What is Anthony Key's role at the current company?
Anthony Key's current role is VP Media Planning Strategy and Marketing Analytics BET Media Group (Paramount).
What is Anthony Key's email address?
Anthony Key's email address is an****@****der.com
What is Anthony Key's direct phone number?
Anthony Key's direct phone number is +164640*****
What schools did Anthony Key attend?
Anthony Key attended Nyu Stern School Of Business.
What skills is Anthony Key known for?
Anthony Key has skills like Integrated Marketing, Media Buying, Social Media, Digital Strategy, Creative Strategy, Digital Marketing, Media Planning, Digital Media, New Media, Advertising, Interactive Advertising, Mobile Advertising.
Who are Anthony Key's colleagues?
Anthony Key's colleagues are Shane Hinkle, Boualem Ait Ammar, Zack Hoover, ياسين لوناس معماري سينان, Saadi Maouche, Joshua Soiro, Liselle Mark.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial