Anthony Key Email & Phone Number

New York, Ny, Us

New York, Us

New York, Ny, Us

• Developed annual strategic marketing plan based on a clear understanding of business goals and multicultural audiences • Led audience and culture first campaigns across all stages of the customer journey • Led the development of a Multicultural and Inclusive Marketing Playbook outlining best practices to market to a Multicultural Nation • Co-Chaired the Inclusive Marketing Forum for creative and messaging review across the company • Partnered with various internal divisional marketing teams to inspire innovative solutions and creativity in the approach to multicultural marketing• Leveraged consumer insights and first party data to proactively identify new opportunities to diversify the PRH audience universe • Set and track key audience growth KPIs• Aligned with stakeholders in Sales, Marketing, and Editorial on effective go-to market strategies

New York, Ny, Us

Lead multicultural marketing strategy inclusive of paid media, content strategy, event activation, strategy and research Paid Media Strategy Development and buy execution Foster cross agency relationships Multicultural Though Leadership Client & Team Management

New York, Ny, Us

• Developed and Lead Global Media Strategy • Managed Digital, Paid Social and SEO Globally, Nationally and Locally• Lead internal Paid Media, PR and Local Marketing Teams • Oversaw Media and PR Agency Relationships

Brooklyn, Ny, Us

• Managed large multicultural media budgets (digital and traditional) across several Fortune 500 clients• Led Integrated Communications team of 15+ (Media Planning/Buying, Public Relations and Branded Entertainment) across three offices (New York, Atlanta, and Detroit)• Co-partnered in developing a Global Brand Licensing Division as well as a content aggregation unit with the goal of creating new revenue streams for the agency• Developed one of the most successful 360 media programs in the agency's history that led to an increase in client market share as well as the largest social following for the client• Senior leader on the new business team

Brooklyn, Ny, Us

• Led cross channel strategic media plan development (traditional, digital, experiential and alternative) for Director Spike Lee's advertising agency• Managed multicultural media budgets for Fortune 500 clients • Developed and negotiated content integrations through multiple network partnerships • Fostered senior level client relationships• Helped Johnson and Johnson double weekly sales by integrating PR efforts with media • Served as a senior member of the new business team

New York, Ny, Us

• Developed launch communication plans for Metal Gear Solid 3 and American Idol Video Games • Created breakthrough and viral alternative media solutions • Presented to regional advertising managers to keep them abreast of cutting edge media solutions and technologies• Worked closely with PR teams to develop large scale college promotions• Worked on the new business development team• Managed a team of 3 and 1 intern • Led the interactive group in exploring and analyzing new and emerging media/technologies

New York, Ny, Us

• Managed $100MM+ in media budgets across multiple vehicles• Supervised 3 planners, 3 assistant planners and 1 summer intern• Worked consumer goods, B2B and DTC markets• Developed product distribution strategy through media partnerships• Conducted media training sessions for junior level employees• Managed day to day brand client relationship

London, London, Gb

• Planned/Presented/Executed across media vehicles(National Consumer/Vertical Print, Spot Broadcast, Newspaper)• Supervised 2 assistant planners and an intern• Maintained daily client contact• Negotiated local sports packages• Worked with research to performed call volume projections/wear-out analyses• Met with sales reps

New York, Ny, Us

• Worked on the launch of Helene Curtis' Thermasilk brand • Helped the client double year 1 business goals of 2.5 market share in the hair care category• Developed and executed upfront media plans • Supervised an assistant planner• Maintained daily client contact• Specialized in media research systems analyses• Met with sales reps, Negotiated rates, positioning and added value