I have primarily focused on transforming and developing marketing channels to increase conversions and ultimately sales. During my time with the business it has grown from a small handful of people to a much larger entity and the marketing strategy has had to grow in line. A large part of this was migrating to a marketing automation platform and is one of my personal successes. I handled the transition ensuring no loss of functionality and implementednew tracking, email nurturing and scoring features. Many of the complex nurturing and scoring models I created had alerts that allowed the team to jump onto hot prospects while they were engaged with content and assign them to the appropriate sales people. With these tools the sales team they were able to land a number of large household name prospects and ensure a steady stream of qualified inbound leads. Once a lead entered the sales engine I would ensure the team had engaging presentations and documents to convert the leads to oppourtunities. To bring in more cold leads I designed the majority of print, merchandise, emails, event stands and advertising and redesigned the website on a number of occaisions. In the case of events I planned and executed a number of internal and external events in the UK and abroad, including tracking mechanisms to ensure attribution for leads generated at events. In addition I completed a number of branding projects for new products/sub-brands as well as a complete overhaul of the brand with new branding guidelines to ensure consistency. With new data protection laws on the horizon (GDPR), I was tasked with ensuring the email marketing and sales activity was GDPR compliant. I created a best practice plan and consulted with legal partners to ensure that operations could carry with as little impact as possible on lead generation. This culminated with the implementation of a preference centre and a documentation to guide future activity.

My role mainly focussed on design and creative execution. I created a set of branding guidelines and roled them out across web, print, video and advertising. One of my greatest successes was designing the interface and structure of the internal iPad app for the sales team. It took a great deal of time working out the complexties of the sales process but the end result was a foolproof method for the the field sales team to quickly sign up new customers directly from the iPad with no more paperwork and massively reduced processing errors and increased onboarding team efficiency. During the takeover process with WorldPay I handled the transition of all the marketing collateral and advertising to the new brand and worked closely with the London marketing team to ensure consistency across web, email, print, customer user interfaces and advertising. In doing so I reduced the marketing team’s reliance on external agencies and saved a considerble portion of the marketing budget.

I worked for numerous companies/clients as a designer and a consultant part time during my education.

As part of my degree I spent a year working in the marketing department of Canon UK. During this time my responsibilities were to maintain and update the UK and Irelands websites as well as the internal intranet site. In addition I also looked after a few of the early social media profiles for the company and ran several competitions that I planned and executed. I expanded the role somewhat by utilising my creative skills to produce several advertorials at the last minute for the public relations team, allowing them to hit the deadlines that otherwise would have been impossible for an agency. After this I was often called upon to assist the team with advertising and marketing collaterals and rebranded a number of items when new brand guidlines were issued.

I was elected onto the board 2 years running and created the branding, web presence, and all promotional material