Anthony L. Email and Phone Number
With over five years of experience in B2B tech marketing, I specialize in account-based marketing (ABM), segment, and intent marketing across enterprise and SMBs.I drive the product portfolio's revenue targets, profitability, and market share, by defining and executing effective go-to-market and solution-selling strategies.I am proficient in translating complex technical concepts into sales assets, content, and use-cases. I work closely with cross-functional teams ranging from pre-sales consultants, account managers to digital marketing, agencies, and regional teams on content creation for sales enablement. I have led field marketing activities ranging from trade shows, exhibitions and roadshows. I am also experienced in developing effective product trainings for direct and channel sales team.
Hitachi Vantara
View- Website:
- hitachivantara.com
- Employees:
- 6096
-
Asean Field Marketing ManagerHitachi Vantara Sep 2024 - PresentSingapore -
Product Marketing | Business SolutionsFujifilm Business Innovation Singapore Mar 2024 - Oct 2024SingaporeFinance Automation | Document Management | Robotic Process Automation | eSignature | Contracf Lifecycle Management | Low-code Platform | Generative AI | Intelligent Document Processing | Customer Data Platforms -
Product Marketing | Device Technology & SolutionsFujifilm Business Innovation Singapore Oct 2022 - Apr 2024 -
Product Marketing | Enterprise Document SolutionsFujifilm Business Innovation Singapore Dec 2020 - Oct 2022Responsible for driving product portfolio’s revenue targets, profitability and marketshareAchieved Growth in Revenue & GP for FY21, FY22 and FY23 for respective portfoliosDefined overall GTM and solution strategies on a product level to achieve business goals.Managed respective product lifecycle and pricing strategy to ensure competitiveness and achieve market share leadership.Analysed competitors, market trends and identified gaps to grow marketshare of solutions.Worked closely with cross-functional teams ranging from pre-sales consultants, account managers to digital marketing on content creation for sales enablement.Conducted product trainings for direct and channel sales. Worked with regional teams on creating an onboarding roadmap for newcomers such as e-learning.Software Product Portfolio - 14 ProductsPrint Management/Automation SolutionsLow-Code PlatformCloud-based Document ManagementCloud-based Workspace -
Client Services ConsultantTransmission May 2020 - Nov 2020Worked on ABM campaigns for tech clients such as Nutanix, Oracle and HP. -
Marketing Executive, SolutionsAddon Systems Singapore Nov 2018 - May 2020Singapore•Managed a Product Portfolio of HRMS, Video Analytics, RFID and PoS Solutions•Co-established company’s foundation for solution selling (Sales Enablement Kits, SLA, Pricing, Standard Packages etc.)•Managed end-to-end client engagement onto Video Analytics platform (SaaS) (Business Pain Points, Proof-of-Concept pilots, Customizations, Scope of Work)•Designed and recommend best-fit, cost optimized and scalable SaaS solutions.•Communicated across c-level executives and key stakeholders with a consultancy/value selling approach•Grew local/overseas reseller ecosystem to resell SaaS portfolio in Singapore, Malaysia & Indonesia. On-boarded 5 resellers and 2 strategic partners in a span of 8 months.•Organized solutions workshops for demand generation with a 5-10% MoM increase on audience size. •Project led SecuriTech 2019 tradeshow participation in Jakarta. Generated 64 leads and engaged with 10 potential resellers•Co-project led the relaunch of the Lenovo Flagship Store in 2019 – the newest retail store concept for Lenovo globally (B2C & B2B elements) -
Recruitment/Sales InternAt-Sunrice Globalchef Academy Jul 2016 - Sep 201628 Tai Seng St Level 5, 534106 -
Customer Service Executive (Contract)Kheng Leong Company Private Limited Apr 2014 - Jun 2014
Anthony L. Education Details
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International Business -
Economics -
A Levels -
Maris Stella High SchoolO Levels
Frequently Asked Questions about Anthony L.
What company does Anthony L. work for?
Anthony L. works for Hitachi Vantara
What is Anthony L.'s role at the current company?
Anthony L.'s current role is Field Marketing @ Hitachi Vantara | CSPO®, B2B Marketing.
What schools did Anthony L. attend?
Anthony L. attended University Of Sussex, Chuo University, Anglo-Chinese Junior College, Maris Stella High School.
Who are Anthony L.'s colleagues?
Anthony L.'s colleagues are Anantharaj Thangaraj, Rahul Solanki, Misty Herrera, Louise Broch Sønderby, Ramya Sri Kokatla, Romulo Barretto, Srikanth Reddy.
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Anthony L.
Offshore It Outsourcing Service | Software Delivery As A Service | Tech Talent Augmentation Service | Digital EnablerSingapore -
Anthony L.
Singapore -
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