Anthony Stone Email & Phone Number

London Area, United Kingdom

London, England, United Kingdom

As Growth Marketing Director at Capita, I was tasked with leading the Growth Marketing division, overseeing a team of 20 across Creative, Marketing Ops and Digital Marketing. My remit included implementing new ways of working e.g. new operating model + processes, better use of our MarTec stack + digital marketing capabilities, training on Marketing Automation, campaign setup & tracking in CRM + reporting on full lead funnel conversion metrics such as MQLs>Opportunity closed Won etc.Key Responsibilities:- Led a team of 20 across Creative, Marketing Ops and Digital Marketing.- Implemented new operating models and processes to streamline marketing activities.- Trained teams on the use of Marketing Automation and CRM systems for improved campaign tracking.- Managed a £10M marketing budget, ensuring efficient allocation of resources to high-impact areas.- Collaborated with divisional leaders to align marketing strategies with business goals.- Created marketing roadmaps to increase visibility and promote work internally within a matrix organizationKey Achievements:- Streamlined the operating model, resulting in a 30% reduction in overheads and a 20% increase in productivity.- Increased web conversion rate by 500% through targeted digital marketing initiatives.- Improved MQL to SQL conversion rate by 20% by optimizing lead processes.- Introduced KPI dashboards, significantly enhancing our ability to monitor and analyse marketing performance.- Developed automated CRM reports and marketing automation notifications to provide real-time insights.- Increased internal recognition by promoting our work through comprehensive marketing roadmaps

London, England, United Kingdom

Promoted to lead marketing for Capita's portfolio division, as Head of Digital Marketing & Demand Generation, I led a team of six marketers, supporting digital marketing & demand generation for five business units. My role focused on developing multi-channel campaigns, optimizing lead generation processes, and collaborating with senior stakeholders to drive marketing effectiveness.Key Responsibilities:- Directed a team of six marketers to execute multi-channel campaigns.- Collaborated with business unit MDs and Sales Directors to enhance lead performance.- Leveraged CRM and marketing automation tools to track and optimize campaign performance.- Managed the marketing budget, ensuring resources were allocated to high-impact activities.- Developed and implemented divisional ROI dashboards for real-time performance insightsKey Achievements:- Created a custom lead forecast calculator, improving marketing ROI predictions.- Implemented an optimized operating model, accelerating go-to-market campaigns.- Introduced standardized CRM tracking, significantly improving lead conversion rates.- Developed divisional marketing dashboards to track key performance indicators.- Led monthly performance reporting sessions, providing strategic insights to senior leaders.

London, England, United Kingdom

In my role as Head of Demand Generation for Capita, I focused on establishing best practices for lead generation and creating scalable marketing processes. I worked closely with various teams to drive effective marketing campaigns and mentor the campaigns team.Key Responsibilities:- Led the development of best practices for lead generation campaigns.- Collaborated with CRM, marketing automation, and digital agencies.- Mentored the campaigns team to enhance their skills and performance.- Conducted campaign ROI analysis to inform strategic decisions.Key Achievements:- Successfully rolled out microsites + landing pages to support demand generation campaigns.- Developed best practice email nurture programs in Pardot, enhancing lead generation efforts.- Established scalable marketing processes, improving campaign efficiency and effectiveness.

London, England, United Kingdom

Key achievements:Promotion within 6 months: Redeploying from a marketing restructure in 2019, I quickly secured a promotion into a 'Head of Digital Marketing & Demand Gen' role due to my understanding marketing technology and ROI tracking.

London, United Kingdom

As Marketing Manager at Pay360 by Capita, I oversaw the strategic and tactical delivery of marketing initiatives across eight vertical markets. I managed both external agencies and in-house teams to ensure effective execution and high ROI.Key Responsibilities:- Directed marketing initiatives for eight vertical markets in both private and public sectors.- Managed relationships with external agencies and coordinated with in-house marketing teams.- Developed strategic and tactical marketing plans and campaign briefs.- Oversaw a £1M marketing budget, ensuring optimal allocation and tracking ROI.- Collaborated with senior stakeholders to align marketing strategies with business goals.Key achievements:- Achieved an ROI of £4 per £1 spent on digital PPC and £3.5 per £1 spent on event marketing.- Generated a lead pipeline of £2.6M and closed £1M in revenue through digital transformation efforts.- Delivered a successful marketing automation pilot program with Marketo on time and on budget.- Improved CRM lead management processes and created custom dashboards.- Managed the rebranding of Pay360, ensuring a seamless transition and strong market presence.- Led a comprehensive website rebuild, integrating SEO and PPC strategies, significantly increasing organic traffic and PPC performance

London, United Kingdom

Highlights:Key Client event - In under 5 weeks delivered our first launch event featuring our new Advanced Payments platform. In terms of ROI, new contracts meant the event paid for itself in a little under 6 months.Functional design - Recycling icons and previous banners from the re-brand project in 2014, designed the new Hosted Cashier email template and landing page currently being used for re-marketing and up-sell campaigns.Responsibilities:• Agency Management - Managed numerous agencies (Video, Design, Creative, Events etc)• Campaign Management - Delivered Up-sell campaigns, Product releases, Webinars and more• Event Management - Worked on stands, brochures, videos, competitions, data collection• Budget Management - In charge of all campaign, product and events budgets• ROI Analysis - Worked with Accounts to breakdown costs into segmented ROI calculations

London, United Kingdom

Highlights:ICE Totally Gaming 2015 - Single handily delivered our presence at ICE 2015 and sourcing new suppliers enabled me to deliver a 50% cost saving on 2014. Delivering more with less, new materials (absent from 2014) included a rolling promo video, interactive iPad demo and a new stand design optimised for maximum visibility and exhibitor engagement. Responsibilities:• B2B Re-brand - Involved in the planning and execution of a new B2B roll out strategy • Product Marketing Lead - Managed the planning and execution of new product launches• Marketing Automation - Involved in the implementation of Eloqua (marketing automation tool)• Event & Budget Management - Delivered our presence at ICE Totally Gaming 2015

London, United Kingdom

Responsibilities:• Collateral - Manage and lead the production of all marketing collateral• Communications - Develop & deliver content for activation and up-sell comms• Product marketing - Supporting in the development of a new product marketing strategy• Events - Managing the end to end delivery of all b2b events• Email campaigns - Develop & deliver the email campaign strategy including post analytics

London, United Kingdom

Responsibilities: • Collateral - Liaising with print and design agencies to brief in and manage projects• Communications - Reviewing communication strategies + segmenting target audiences• Reporting - Analysing campaign data to provide both high level and in depth reports • Events - Co-ordinating PayPoint.net’s presence at gaming events• Online - Developing website content taking into consideration SEO implications

Bath, United Kingdom

Working closely with the MD, as the Junior Marketing Manager my responsibilities included the management, co-ordination, reporting and implementation of all in-house marketing campaigns. Being a small business with limited resources ROI was paramount, which is why careful analysis of all marketing initiatives prior to implementation was a key component in driving sustainable growth.

Bath, United Kingdom

Responsibilities:• Managing the CRM - ACT! by Sage• Updating website content via Adobe Dreamweaver • Implementation of all email campaigns & monthly newsletters• Reporting/analysis of all marketing campaigns • Delegate acquisition support of the nationally run Barclays ‘Let’s Talk...’ seminars• Statistical analysis & reporting of all Barclays ‘Let’s Talk...’ seminar questionnaires

Ba Hons, Business Management

A Levels, Business & Economics, Ict, Physical Education