Anthony Stone Email & Phone Number

London Area, United Kingdom

London, England, United Kingdom

As Growth Marketing Director at Capita, I was tasked with leading the Growth Marketing division, overseeing a team of 20 across Creative, Marketing Ops and Digital Marketing. My remit included implementing new ways of working e.g. new operating model + processes, better use of our MarTec stack + digital marketing capabilities, training on Marketing.

London, England, United Kingdom

Promoted to lead marketing for Capita's portfolio division, as Head of Digital Marketing & Demand Generation, I led a team of six marketers, supporting digital marketing & demand generation for five business units. My role focused on developing multi-channel campaigns, optimizing lead generation processes, and collaborating with senior stakeholders to.

London, England, United Kingdom

In my role as Head of Demand Generation for Capita, I focused on establishing best practices for lead generation and creating scalable marketing processes. I worked closely with various teams to drive effective marketing campaigns and mentor the campaigns team.Key Responsibilities:- Led the development of best practices for lead generation campaigns..

London, England, United Kingdom

Key achievements:Promotion within 6 months: Redeploying from a marketing restructure in 2019, I quickly secured a promotion into a 'Head of Digital Marketing & Demand Gen' role due to my understanding marketing technology and ROI tracking.

London, United Kingdom

As Marketing Manager at Pay360 by Capita, I oversaw the strategic and tactical delivery of marketing initiatives across eight vertical markets. I managed both external agencies and in-house teams to ensure effective execution and high ROI.Key Responsibilities:- Directed marketing initiatives for eight vertical markets in both private and public sectors..

London, United Kingdom

• Highlights:Key Client event - In under 5 weeks delivered our first launch event featuring our new Advanced Payments platform. In terms of ROI, new contracts meant the event paid for itself in a little under 6.
• Agency Management - Managed numerous agencies (Video, Design, Creative, Events etc)
• Campaign Management - Delivered Up-sell campaigns, Product releases, Webinars and more
• Event Management - Worked on stands, brochures, videos, competitions, data collection
• Budget Management - In charge of all campaign, product and events budgets
• ROI Analysis - Worked with Accounts to breakdown costs into segmented ROI calculations

London, United Kingdom

• Highlights:ICE Totally Gaming 2015 - Single handily delivered our presence at ICE 2015 and sourcing new suppliers enabled me to deliver a 50% cost saving on 2014. Delivering more with less, new materials (absent from.
• B2B Re-brand - Involved in the planning and execution of a new B2B roll out strategy
• Product Marketing Lead - Managed the planning and execution of new product launches
• Marketing Automation - Involved in the implementation of Eloqua (marketing automation tool)
• Event & Budget Management - Delivered our presence at ICE Totally Gaming 2015

London, United Kingdom

• Responsibilities:
• Collateral - Manage and lead the production of all marketing collateral
• Communications - Develop & deliver content for activation and up-sell comms
• Product marketing - Supporting in the development of a new product marketing strategy
• Events - Managing the end to end delivery of all b2b events
• Email campaigns - Develop & deliver the email campaign strategy including post analytics

London, United Kingdom

• Responsibilities:
• Collateral - Liaising with print and design agencies to brief in and manage projects
• Communications - Reviewing communication strategies + segmenting target audiences
• Reporting - Analysing campaign data to provide both high level and in depth reports
• Events - Co-ordinating PayPoint.net’s presence at gaming events
• Online - Developing website content taking into consideration SEO implications

Bath, United Kingdom

Working closely with the MD, as the Junior Marketing Manager my responsibilities included the management, co-ordination, reporting and implementation of all in-house marketing campaigns. Being a small business with limited resources ROI was paramount, which is why careful analysis of all marketing initiatives prior to implementation was a key component in.

Bath, United Kingdom

• Responsibilities:
• Managing the CRM - ACT! by Sage
• Updating website content via Adobe Dreamweaver
• Implementation of all email campaigns & monthly newsletters
• Reporting/analysis of all marketing campaigns
• Delegate acquisition support of the nationally run Barclays ‘Let’s Talk...’ seminars

Ba Hons, Business Management

A Levels, Business & Economics, Ict, Physical Education