Anthony Li

Anthony Li Email and Phone Number

Senior Marketing Communications Specialist @ Qualcomm
Beijing, China
Anthony Li's Location
Chaoyang District, Beijing, China, China
About Anthony Li

Anthony is a marketing and communications professional in the semiconductor industry with both agency and in-house, B2B and B2C, traditional PR and digital marketing experiences. With wide industry knowledge in consumer electronics, autonomous driving, IoT, and data-centric business, covering smartphone, gaming, camera, voice & music, wearable, PC, XR, as well as the digital transformation in retail, banking, hospitality, education, industrial, healthcare, automotive, logistics, and the broader market, Anthony is skilled in marketing and comms for the multi-national companies. He is also proficient in strategic planning, creative content development, 360 marketing campaigns, executive comms, and brand/product reputation management.Anthony also won the SABRE Gold Award and CIPRA Silver Award.

Anthony Li's Current Company Details
Qualcomm

Qualcomm

View
Senior Marketing Communications Specialist
Beijing, China
Website:
qualcomm.com
Employees:
48952
Anthony Li Work Experience Details
  • Qualcomm
    Senior Marketing Communications Specialist
    Qualcomm
    Beijing, China
  • Qualcomm
    Digital & Social Marketing
    Qualcomm Feb 2022 - Present
    Beijing, China
    Work with internal teams and agencies to build and maintain Qualcomm China fans community and daily communications.Support in the management of social media content creation to maintain editorial and technical production standards.Co-work with cross functional team to develop annual social community consolidation plan within budget.Working with team members and partners to create execution plans to achieve goals. Make sure the internal stakeholders and external partners are… Show more Work with internal teams and agencies to build and maintain Qualcomm China fans community and daily communications.Support in the management of social media content creation to maintain editorial and technical production standards.Co-work with cross functional team to develop annual social community consolidation plan within budget.Working with team members and partners to create execution plans to achieve goals. Make sure the internal stakeholders and external partners are fully briefed on objective, strategy, tactics, and progress.Manage online communities and ensuring positive customer experience, able to provide actionable insights to track, evaluate and optimize digital content performance across platforms.Manage social agencies to produce impactful social content, manage qualitative social campaigns, create rigorous analytical processes to deliver cost-effective social daily communication activities and social campaigns.Explore New Media and determine the most effective channel mix to well amplify Qualcomm/Snapdragon’s brand value, keep up-to-date with developments in the overall digital landscape and on audience engagement trends and insights.Manage budget and timelines. Show less
  • Ogilvy
    Senior Account Manager
    Ogilvy Feb 2021 - Feb 2022
    Beijing, China
    As an account lead, responsible for managing the PR & Comms business for Intel's SDV and Autonomous Driving Business (ADG, Mobileye, and Moovit), as well as NEX Group (Edge Devices, IoT, 5G, and Connectivity).Initiated Intel's Intelligent Edge thought leadership campaign on a global scale and played a key role in driving Mobileye's brand reputation management in the China market.
  • Ogilvy
    Account Manager
    Ogilvy Mar 2020 - Jan 2021
    Beijing City, China
  • Ogilvy
    Senior Account Executive
    Ogilvy Mar 2019 - Feb 2020
    Beijing City, China
  • Ogilvy
    Account Executive
    Ogilvy Aug 2018 - Feb 2019
    Beijing City, China
  • Ogilvy
    Intern
    Ogilvy Feb 2018 - Jul 2018
    Beijing City, China
  • Beijing Tv (Btv)
    Editor & Associate Producer
    Beijing Tv (Btv) 2016 - 2017
    Beijing City, China
    As an Editor & Associate Producer of the News Comment Department at Beijing Television, responding for a weekly news commentary TV Show, undertaking topic selection, speech writing, program recording, post-production, and related works.

Anthony Li Education Details

Frequently Asked Questions about Anthony Li

What company does Anthony Li work for?

Anthony Li works for Qualcomm

What is Anthony Li's role at the current company?

Anthony Li's current role is Senior Marketing Communications Specialist.

What schools did Anthony Li attend?

Anthony Li attended Beijing Union University, University Of Canterbury.

Who are Anthony Li's colleagues?

Anthony Li's colleagues are Yogesh Jadav, Samia Bench, Nuthi Parshuram, Raghu B R, Venkatesan Mohan, Preetha Subramanian, Sharath S R.

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