Providing ongoing support for asset creation, organic social, paid social, email, and print marketing as well as venue/vendor relationship and event organizing for gaming-oriented events around Downtown Albuquerque.

CLIENTS: Chia Pet, NECA, Kidrobot, Loot Crate, Denuo Novo, Rubies, WizKids, Costumes.com, Costumes SupercenterLICENSORS: Disney, Warner Bros, NBCUniversal, Viacom, Wizards of the Coast, SEGA, Crunchyroll, Sanrio, Ice Spice, etc.TOOLS: Airtable, Docs, Sheets, Excel, Word Bynder, Asana, SmartSheet, Figma, Adobe Creative Suite• Slashed turnaround time by 19% by constructing new project management system from the ground-up, improving quality-of-life for creators, providing transparency for stakeholders, and eliminating informational bottlenecks• Used that system to cut number of meetings by 50%, freeing up time for teams while still providing client and licensor communication via real-time tracking dashboards and time-efficient status calls• Led creative ideation, briefing, & delivery for 6,500+ digital assets and physical event materials across 120+ campaigns for 10 client brands and dozens of licensing partners, strengthening client relationships and driving successful brand activations• Maintained licensed merchandise release calendars spanning thousands of products across client brands, syncing each release to marketing and creative tasks for maximum agency-client planning cohesion• Drove change management attaining 95% adoption rate company-wide of new asset and project management tools by overseeing and nurturing via documentation, group sessions, and one-on-one coaching, enhancing productivity and collaboration among global teams.

CLIENTS: VIAVI Solutions, 3MTOOLS: Monday.com, Jira, Confluence, Salesforce, Microsoft Teams, Sharepoint, Excel, Brightcove, Adobe Experience Manager (Adobe Assets), Workfront• Provided live training and documentation for 25+ client employees from 4 international offices, increasing efficiency and productivity on new platforms • Streamlined creative and legal approval process for 2,000+ creative/marketing assets reducing approval time by 30%• Provided training and project/creative support to help enterprise client pivot to virtual trade show webinars during COVID-19, resulting in a 15% improvement in attendee satisfaction and a 17% increase in overall event ROI

GAMES: World of Warships, World of Tanks (PC/Console/Mobile), World of Warplanes, Master of OrionLICENSORS: Amazon, Twitch, Warner Bros, Lionsgate, Crunchyroll, Manju, Funimation, King Features SyndicateTOOLS: Jira, Confluence, Asana, Hootsuite, Microsoft Teams, Google Analytics, Adobe Creative Suite, Powerpoint, Proprietary CMS & CRM tools• Oversaw the pitching, planning, execution, and localization of omni-channel campaigns into 13 languages, achieving conversion rates as high as 27% driving in-game content purchases• Implemented a global marketing project operations framework, leading to a 15% reduction in digital project lead time and improved collaboration among stakeholders and cross-functional teams worldwide• Served as a point of contact and brand liaison for multi-million-dollar marketing collaborations with Amazon, Twitch, Warner Bros., Lionsgate, Crunchyroll, and other licensing/brand partners• Masterminded an omni-channel messaging calendar for web articles, emails, videos, social media, physical event material, and in-game messaging, resulting in a cohesive brand message and consistent player experience

- Led and collaborated with writing and design teams of up to 16 writers/editors, authoring a diverse range of content from SEO articles to short horror fiction- Provided a high-touch service, earning repeat customers and a network of referrals- Wrote and designed several best-selling roleplaying game supplements (Silver Best Seller, DriveThruRPG)

★ Administered a database of donors and contributions encompassing over 4000 local contacts. Drafted, edited, and distributed communications to more than 2000 donors annually.★ Tracked over $1.5M in contributions, analyzing trends to influence fundraising strategy by creating an analytics dashboard.★ Improved efficiency and productivity by transitioning the the use of OCR for donation processing.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT STARVISTAStarVista offers nearly 30 counseling, case management, skill development, and crisis prevention programs in San Mateo County.

- Project-managed, the “Bridges to Opportunity” web project via WordPress, owning everything from discovery to post-launch training and ensuring deliverables, timeline, and budget are aligned - Transformed agency data into compelling grant narratives, landing funding that exceeded goals by 108% - Presented at 21 different events/meetings as lead speaker, creating awareness around the organization to drive fundraising efforts - Authored training curriculum and administered training to over 20 employees, ensuring alignment between processes, policies, and people