Anthony Torretti 🧙‍♂️ Email & Phone Number

Austin, TX, US

Albuquerque, New Mexico, United States

Providing ongoing support for asset creation, organic social, paid social, email, and print marketing as well as venue/vendor relationship and event organizing for gaming-oriented events around Downtown Albuquerque.

Hillside, New Jersey, United States

• CLIENTS: Chia Pet, NECA, Kidrobot, Loot Crate, Denuo Novo, Rubies, WizKids, Costumes.com, Costumes SupercenterLICENSORS: Disney, Warner Bros, NBCUniversal, Viacom, Wizards of the Coast, SEGA, Crunchyroll, Sanrio, Ice.
• Slashed turnaround time by 19% by constructing new project management system from the ground-up, improving quality-of-life for creators, providing transparency for stakeholders, and eliminating informational bottlenecks
• Used that system to cut number of meetings by 50%, freeing up time for teams while still providing client and licensor communication via real-time tracking dashboards and time-efficient status calls
• Led creative ideation, briefing, & delivery for 6,500+ digital assets and physical event materials across 120+ campaigns for 10 client brands and dozens of licensing partners, strengthening client relationships and.
• Maintained licensed merchandise release calendars spanning thousands of products across client brands, syncing each release to marketing and creative tasks for maximum agency-client planning cohesion
• Drove change management attaining 95% adoption rate company-wide of new asset and project management tools by overseeing and nurturing via documentation, group sessions, and one-on-one coaching, enhancing productivity.

Austin, Texas, United States

• CLIENTS: VIAVI Solutions, 3MTOOLS: Monday.com, Jira, Confluence, Salesforce, Microsoft Teams, Sharepoint, Excel, Brightcove, Adobe Experience Manager (Adobe Assets), Workfront
• Provided live training and documentation for 25+ client employees from 4 international offices, increasing efficiency and productivity on new platforms
• Streamlined creative and legal approval process for 2,000+ creative/marketing assets reducing approval time by 30%
• Provided training and project/creative support to help enterprise client pivot to virtual trade show webinars during COVID-19, resulting in a 15% improvement in attendee satisfaction and a 17% increase in overall event.

Austin, Texas Area

• GAMES: World of Warships, World of Tanks (PC/Console/Mobile), World of Warplanes, Master of OrionLICENSORS: Amazon, Twitch, Warner Bros, Lionsgate, Crunchyroll, Manju, Funimation, King Features SyndicateTOOLS: Jira.
• Oversaw the pitching, planning, execution, and localization of omni-channel campaigns into 13 languages, achieving conversion rates as high as 27% driving in-game content purchases
• Implemented a global marketing project operations framework, leading to a 15% reduction in digital project lead time and improved collaboration among stakeholders and cross-functional teams worldwide
• Served as a point of contact and brand liaison for multi-million-dollar marketing collaborations with Amazon, Twitch, Warner Bros., Lionsgate, Crunchyroll, and other licensing/brand partners
• Masterminded an omni-channel messaging calendar for web articles, emails, videos, social media, physical event material, and in-game messaging, resulting in a cohesive brand message and consistent player experience

- Led and collaborated with writing and design teams of up to 16 writers/editors, authoring a diverse range of content from SEO articles to short horror fiction- Provided a high-touch service, earning repeat customers and a network of referrals- Wrote and designed several best-selling roleplaying game supplements (Silver Best Seller, DriveThruRPG)

San Carlos, CA

★ Administered a database of donors and contributions encompassing over 4000 local contacts. Drafted, edited, and distributed communications to more than 2000 donors annually.★ Tracked over $1.5M in contributions, analyzing trends to influence fundraising strategy by creating an analytics dashboard.★ Improved efficiency and productivity by transitioning.

Richland/Kennewick/Pasco, Washington Area

- Project-managed, the “Bridges to Opportunity” web project via WordPress, owning everything from discovery to post-launch training and ensuring deliverables, timeline, and budget are aligned - Transformed agency data into compelling grant narratives, landing funding that exceeded goals by 108% - Presented at 21 different events/meetings as lead speaker.