Anthony Maroon Email & Phone Number

Los Angeles, Ca, Us

Venice, Ca

- Created the Americas Mobile Web program, covering $12B/year in Mobile Search spend leveraging consulting expertise with gTech specialists and creating sales strategies for the company’s biggest advertisers.- Developed the business case for our mobile web gTech support on speed and UX by directing 12 conversion rate optimization (CRO) consultants and a 6-person UX audit team on the most effective CRO strategies.- Cross-functionally worked with Finance, Marketing, gTech, and Sales Ops to create the Mobile Partner Program for agency certification in Mobile CRO, covering $4B in ad spend.- Led partnerships, such as with Blue Triangle, to provide innovative ROI measurement solutions for our clients' CRO efforts.- Projected managed various program initiatives to provide improved service offerings, resources, dashboards, causal impact studies, analytics reports, and tools.- Led the sales strategy for the Americas Mobile Web program with 15 Sales and 12 gTech Specialists.- Cross-collaborated with 3 Global Product Leads (GPLs) and 4 PMs on developing sales programs and business metric tracking to launch the Americas Mobile Web program.- Launched the Mobile Partner Program, certifying agencies in mobile CRO and encompassing $4B in advertising expenditure.- Drove product adoption of mobile-first ad products, including PWA, AMP, Google Pay, Payments APIs, 3P measurement solutions, Google Analytics, and Google Sign-In.

Los Angeles County, California, United States

- Developed the Lead Gen Americas GTM sales strategy by collaborating with measurement and analytical lead teams on offline and 3P conversion tracking for lead gen formats.- Created the Americas Mobile Excellence program to drive mobile-first and lead gen ad format adoption by leading regional strategies, working closely with PMs on Call Ads, Click-to-Message, and Lead Form Ads.- Worked with product teams on launching the Bid-to-Value sales program and business metric.- Collaborated with PMs on product launches and improvements for Call Ads, Message Ads, Location Extensions, Lead Form Ads, and Online-to-Offline measurement & attribution.- Launched the Mobile Excellence Program to promote mobile-first and lead gen ad format adoption.Collaborated with measurement and analytical teams for offline and 3P conversion tracking.

Los Angeles, California, United States

- Led a team of 4 specialists to commercialize Ad Variations, Call Ads, Click-to-Message, DSA, Online-to-Offline measurement & attribution, CRM onboarding, RLSA, and dynamic remarketing, resulting in a $1B/year in new ad spending.- Led the beta testing of Customer Match and Display Remarketing, driving product development and adoption.- Mentored the first New Product AMs (10) and trained all 3 new Dynamic Remarketing team members.- Led and grew Dynamic Remarketing commercialization for the NA Dynamic Media Team of 4, resulting in a $3M/quarter product becoming a $14M/quarter product.- Developed partnerships with 3P conversion tracking companies to provide more robust measurement solutions for Call Ad, Message Ad, and CRM products.- Developed and delivered product training sessions for sales teams, enabling them to effectively communicate product features and benefits to clients.- Collaborated with cross-functional teams, including PMs, engineers, and product marketing, to develop and launch new product offerings, ensuring successful market introduction and adoption.- Provided insights and recommendations to product teams based on market feedback and customer needs, contributing to product enhancements and improvements.

Mountain View, Ca

- Managed key client accounts in the health services industry, developing and implementing effective advertising strategies to drive customer acquisition, conversions, and revenue growth.- Built strong C-level relationships with clients, serving as a trusted advisor and providing strategic guidance to help them achieve their advertising goals.- Collaborated with cross-functional teams to optimize campaign performance and deliver exceptional results for clients.

Mountain View, Ca

- Served as one of the first Account Managers after the creation of our sales vertical teams. Managed 50 dedicated Health Service accounts, with a total account spend of $8M-$12M per quarter.- Worked as one of the first Google Analytics specialists to provide technical support on our new measurement & attribution products for my entire vertical team.

Mountain View, Ca

Served as one of the first Account Managers before and after the creation of our sales vertical teams, managing 150 accounts.

Bachelor’S Degree, East Asian Studies

BA in East Asian Languages and Cultures with specialization in the Chinese language, and studied Film and Television production as well.

Bachelor’S Degree, East Asian Studies

Activities and Societies: Study abroad program with the Council on International Educational Exchange (CIEE).