Anthony Martinez Email & Phone Number

Scottsdale, Az, Us

- Data Architecture and Enhancement Lead: developing and maintaining workflows utilizing Bigquery, Dataflow, and Google Cloud functions.- Led and executed diverse data warehousing projects integrating Salesforce, Google Analytics, Canvas, and Tealium, prioritizing enhanced data accuracy and streamlined reporting processes.

Washington, District Of Columbia, Us

- Data engineering lead responsible for ETL, project management, developing and testing tools for our ad ops, campaigns, web development and experiments teams: primarily implementing AWS Redshift, Twilio Segment, Civis Platform (deploying jobs with Docker, Mistral workflow language, Postgres, Python 3), Liveramp and Google Analytics. - Developed an automated pipeline for ingesting, syncing, and backing up regular 1+ TB files between our CDP, Data Warehouses, and data onboarding platform.- Worked across teams to contribute, review , and maintain our shared codebase for implementing and analyzing experiments, activating our outreach targets throughout our funnel, and testing and deploying to the front-end of our voter registration web app- peoplespowergrab.org.

Us

Head of the in-state analytics department- an interdisciplinary team of 4.·• Subject matter expert on all targeting, models, and projections. Collaborated with vendors, national committees and local stakeholders to devise dynamic universes for mail (400k pieces mailed), canvassing(600K door attempts) and texts (1.5MM sent)- across a 24 day extended GOTV that leveraged the entirety of the AZ vote by mail period.• Project manager for a suite of over a dozen dynamic field reports across multiple platforms (primarily using Excel, Tableau, Python), providing the backbone for performance oversight and logistical operations support for over 60 field staff members- for both pre- and post- election activity.

Senior staff member as head of the in-state analytics program for the battleground state of Minnesota.·• Used a variety of poll-informed turnout and support models to create targeted universes for voter contact via calls, door knocks, SMS texting and direct mail.·• Lead analyst in charge of leveraging the Democratic-Farmer-Labor Party’s voter file database to develop a suite of field intelligence tools, in order to forecast long-term volunteer capacity, provide performance oversight, and analyze different strategies for volunteer recruitment and GOTV

One of 4 founding senior staff members for the in-house field vendor for the Planned Parenthood Action Fund. • Designer and developer of our payroll application (built using Intuit Quickbase), which tracked wages and salary, onboarding documents, incident reporting, inventory, reimbursements, as well as managed recruiting & applicant tracking. This system was used to ultimately process over $4.2 million in payroll across 3,000 wage employees and 80+ salaried staffers.• Project lead in our transitioning to Okta Identity Management,Ceridian Dayforce Human Capital Management, and Zendesk for support ticketing. These projects were all completed on schedule, and represented over $50k in technology infrastructure investment.• Data lead for 19 data coordinators across 8 states, providing training, coaching and VAN administration as they coordinated paid canvassing efforts to knock 1.5 million doors in 2015. I was also the owner of inventorying, deploying and supporting over 1,500 tablets for canvassers. Afterwards, we took the best practices used in this cycle to develop a comprehensive paid canvass training model for issue-based organizing.

Regional Data Manager for Community Connect, a project of Planned Parenthood, for ACA rollout in Maricopa County, AZ. As one of 3 office directors, I supervised staff- including conducting interviews, coaching, quality control and disciplinary actions/conflict resolution.• As one of 3 office directors, acted as a staff supervisor: conducting interviews, coaching, and quality control. Lead daily trainings and provided field support, planning, and technical support for a paid canvass staff in excess of 80, exceeding canvassing goal by nearly 400%- the highest-performing office nationwide in enrollments.• Produced extensive daily performance reporting for local and national staff, specifically on universe penetration and canvasser performance.