Regional Office & Market Development for Gruppo Campari SA in the MENA region.

Ets. Antoine Massoud SAL (EAM) - Lebanon – Distribution of FMCG, & F&B:70M$ TO, 200,Employees• Key Representations of EAM: Bel, Kellogg’s, Danone, Bic, Lactalis, Alpro, Unigra, Andros, Monin, Gruppo Campari, Proximo Spirits, Roust, Whyte & Mackay, etc…• Active years 2004-present• Positions Held: CEO 2012 – present  Commercial Director 2007-2012 Business Development Manager 2004-2007• Major Achievements Crisis management, BC Planning & leadership post Lebanese October 17 revolution M&A deal with Arrow Group’s FCG, March 2008. Total company Valued at 40M$.  Leading & managing change post M&A deal TO growth from 16M$ to 70M$ in 10 years. Creation of Spirits & Wines Division: TO growth: 0.6M$ to 12M$ in 10 years, Creation of food Service Division: TO growth 0.7M$ to 13M$ in 10 years Change Management & Operation overhauling mission 2010-2012 Corporate & Family Governance mission in 2009

“The Malt Gallery” & “The Malt Gallery Experience”: 2014 till Now  Creation & set-up of The Malt Gallery Shop & e-commerce, high-end liquor store chain, restaurants and bars. Creation of the Malt Gallery Experience - first Gastro-Bar derived from our retail concept TO of 5.0M$+/Annum & leader in its field

Family Care – EMS SAL: 400K$ in TO & 15 employees. 2007 till Now  Creation of Family Care & EMS SAL – agency specialized in “Point-of-market-entry” programs  Set up in 2007 in Lebanon & expansion in Levant Region: Syria (2010) & Jordan (2011) Key clients: P&G, Henkel, Kimberly Clarks, Kellogg’s, Bel, Bic, etc…

Biomass Holding: 5.0M$ in TO, 75 employees, leading organic food company. 2010 till now Founding & active board member  Organized first capital raise round with UNIBEL (Bel group) – in 2012 Creation of “Tawlet Biomass” restaurant at biomass farm in 2016

Product of the year (POY): 1M$ in TO, 5 employees. 2009 till Now Founding member of MENA representation of the “Product-of-the-year” concept/Franchise Operations set-up & expansion in UAE, KSA, Tunisia & Morocco.

• Active years: 1998-2002• Positions Held: Marketing Manager Dove master brand - 2002 French Innovation Center for Project “Thule”: France, UK, Germany, Italy & Belgium.• Major Achievement: Managed the growth of Dove brands from 70M$ to 120M$ in France. Business Growth Strategic Planning – Dove Masterbrand over a period of 5 years.• Key Learnings: Working in a multinational setting: European hubs, Brand Teams & countries SMOs Change management. M&A Lever/Elida Fabergé (HC & PC divisions of Unilever France) FMCG expertise & thorough P&L Management