Anthony Matre Email & Phone Number

Los Angeles, Ca, Us

London, Gb

Artificial Intelligence and machine learning driving measured sales results across the world's largest video platforms: YouTube, TikTok, Meta/Facebook/Instagram, and more!

New York, Ny, Us

Austin, Tx, Us

• Closed over $5.2MM in sales with brands including Amazon, Disney, Lego, Behr Paint, Not Your Mother’s Haircare & more.• Sold through and invented three firsts for the company: Retail Sales Attribution, Snap and Facebook Business Manager integrations.• Brought over 15 new brands to InMarket who have never worked with the company before while exceeding yearly goals.

Los Angeles, Ca, Us

• Closed over $6.5MM in sales of Zefr’s proprietary analytical internet technologies and programmatic solutions for YouTube in two quarters to Fortune 500 brands including Nike, Netflix, Amazon Prime Video, and more.• Increased KFC’s budget 88% Year-over-Year, from $1.2MM for all of 2019 to over $2.25MM over a three-month time period in 2020 by leading the marketing, account management, ad operations and upper management teams based on customer requirements.• Generated $4.1MM in revenue across 11 new customers with brands that had never worked with Zefr or by winning back from competitors while exceeding yearly goals.• Invented Dynamic Social Targeting, propagating to the national sales team in order to diversify Zefr’s product offerings.

New York, Ny, Us

New York, Ny, Us

• Drove over $9MM in sales for GroundTruth’s top customers, selling proprietary location technologies, programmatic solutions and SaaS/platform solutions to Fortune 500 brands.• Identified and closed $4MM in sales across 14 new customers that had never worked with GroundTruth before.• Invented Likely Visitor Targeting and Intelligent Cost Per Behavioral Lift, combining artificial intelligence with GroundTruth’s proprietary location technologies to generate over $2MM in new revenue based upon customer needs.• Grew new customers, Amazon, IHOP and KFC, from no spend to $2.1MM in one year.• Developed an aptitude for persuasive and strategic selling through GroundTruth’s complex capabilities to influence offline behavior through online ads, guaranteeing over a 9:1 Return on Investment and millions of real world, in store foot traffic visits to brick and mortar stores across the nation.• Collaborated with data science, product engineering, yield, campaign and account managers, and upper management to lead the strategic customer relationships between both agency and brand direct to improve solutions outside of GroundTruth’s standard suite of products based on customer needs.• Assumed a Director role while the director took maternity leave after only being at the company for four months; spoke at many industry events to audiences over 200 people.•Say goodbye to assumptive marketing. Now there’s a better way to share your message with the right people you’re trying to reach, based on the real places they visit everyday. Learn how location unlocks new opportunities to identify and influence consumers while driving in-store traffic and sales. Focusing on delivering store visits, digital solutions and data to Fortune 500 retail and restaurant brands.

New York, New York, Us

• Sold through $10.1MM of machine learning internet technologies and programmatic solutions for AdTheorent’s top customers such as Honda, Toyota, Acura, Adidas, McDonald's, Universal Pictures, SoCal Gas and other Fortune 500 brands.• Maintained and grew relationships by identifying opportunities for up-selling to existing customer base, the biggest success story being Honda grown over 2,700%, from $300,000 to $8.6MM. • Led the launch, optimization and reporting of over 50+ internet campaigns simultaneously to exceed customer benchmarks across a plethora of Key Performance Indicators (KPI’s) by working with yield, creative, ad operation, data science and upper management teams.• Innovated client reporting for the top customers that lowered the number of reports being sent and enabled a more seamless, time conscious relationship for both internal and customer teams.• Interviewed, mentored and trained two associate account managers until their promotion to account managers.

Chicago, Il, Us

• Administered 15 media plans monthly based upon research, analytics, and consumer trends, successfully driving 25% growth in new-home orders by February 2015.• Created and executed an $8M budget among various media vehicles (digital, radio, digital radio, out of home, print).• Led day-to-day relationships with customers and vendors, continuously optimizing complex campaigns and creating solutions to help raise awareness for their products.

Columbus, Ohio, Us

•Provided swimming lessons to kids and adults with physical and mental disabilities. Ages 4 to 27.•Developed personal relationships with clients and parents while monitoring progress in swimming skills.

Decatur, Il, Us

•Contributed to the logistical success of the company's largest warehouse in the country.•Packaged sixty-pound dry ice blocks into large containers used for shipments across the Midwest region.•Greeted customers and completed face-to-face orders.•Kept warehouse clean and organized.

Bachelor Of Business Administration (B.B.A.), Marketing

Bachelor Of Science (Bs), Marketing, Natural Resource Management

Minor In Natural Resource Management