Anthony Mcdaniel

Anthony Mcdaniel Email and Phone Number

Sr Paid Media Specialist @ Divergent Digital
San Antonio, TX, US
Anthony Mcdaniel's Location
San Antonio, Texas, United States, United States
About Anthony Mcdaniel

I am a digital marketer who is passionate about helping people.As a creative problem solver at my core, I was initially drawn to marketing by the opportunity to help brands solve problems in creative ways. I learned that I had a knack for developing marketing strategies: connecting dots across a variety of channels, platforms, and disciplines (like social media, paid search, email, graphic design, and more) to create complex, yet individualized marketing campaigns that helped brands tell their stories and communicate their messages.I found out that each brand's needs and goals were different, and I loved identifying the need, creating a solution, and then seeing the plan come to life. One brand may need help at the top of the funnel, raising awareness and building interest, while another brand may need help at the bottom of the funnel, converting the aware masses into partners or customers. It is a diverse and never-ending challenge that always keeps me on my toes, pressing forward to keep learning and continue growing my skillset.However, at the end of the day I remain in marketing because I've seen how quality, holistic marketing strategies can help people grow their businesses and achieve their dreams and goals. More than anything else, I love that my work can help others turn their aspirations into reality.If you're interested in hearing how I might be able to help you grow your business and achieve your goals through marketing, please reach out! I truly enjoy connecting with people, and I'd love the chance to talk about how I can help you get where you want to go.

Anthony Mcdaniel's Current Company Details
Divergent Digital

Divergent Digital

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Sr Paid Media Specialist
San Antonio, TX, US
Anthony Mcdaniel Work Experience Details
  • Divergent Digital
    Sr Paid Media Specialist
    Divergent Digital
    San Antonio, Tx, Us
  • Zero Company Performance Marketing
    Sr. Account Strategist
    Zero Company Performance Marketing Oct 2019
    Dana Point, California
  • Hoosier Gear
    Sr. Marketing Manager
    Hoosier Gear Jun 2019 - Oct 2019
    Remote
    Build out social media pages and grow followings 600+ in less than 3 months across Facebook & InstagramDevelop multi-channel marketing strategies including organic & paid social, SEM, content marketingWebsite development, overall site and individual page layout design, content writing, photography, online store functionalityCreate long & short form content for multiple marketing channelsDevelop multiple brand identities, including design of logo and brand collateral for both… Show more Build out social media pages and grow followings 600+ in less than 3 months across Facebook & InstagramDevelop multi-channel marketing strategies including organic & paid social, SEM, content marketingWebsite development, overall site and individual page layout design, content writing, photography, online store functionalityCreate long & short form content for multiple marketing channelsDevelop multiple brand identities, including design of logo and brand collateral for both print and digital – i.e. business cards, social media banners, website icons Show less
  • Smash Social
    Marketing Manager/Gm
    Smash Social Oct 2017 - Jun 2019
    Indianapolis, Indiana Area
    Overall content and brand management through organic and paid socialCreating social media strategies that complement and maximize other marketing and event opportunities and goalsManaging and overseeing daily operations of physical retail space, including but not limited to:•Hiring, training, managing, and leading staff with a focus of helping them grow both personally and professionally•Menu and service development•Management of inventory, stock, and supply/product… Show more Overall content and brand management through organic and paid socialCreating social media strategies that complement and maximize other marketing and event opportunities and goalsManaging and overseeing daily operations of physical retail space, including but not limited to:•Hiring, training, managing, and leading staff with a focus of helping them grow both personally and professionally•Menu and service development•Management of inventory, stock, and supply/product orders•Identifying and delegating ongoing operational/maintenance projects•Building and sustaining relationships with new and existing vendors, sales reps, and partners•Working with other departments and team members to identify and pursue new opportunities for company growth and improvement Show less
  • Statwax
    Digital Marketing Specialist
    Statwax Aug 2016 - Jul 2017
    Fishers, In
    Develop strategy and implement PPC, SEM, and paid social campaigns (research, audit, proposal writing) to reach client KPIsManage, track, and report client budgetsRegular communication with clients through daily emails, and weekly phone calls/in-person meetingsReporting data and writing campaign insights for campaigns (weekly/monthly)
  • Athens Church
    Communications Team Lead
    Athens Church Sep 2015 - Aug 2016
    Columbus, Indiana
    Manage, curate, and schedule content on social media channels (Facebook, Instagram, and Twitter)Organize, write, and distribute weekly newsletterCreate graphics for distribution on weekly newsletter and social media channelsLogo creation and refinement for Athens Church and its ministriesLead signage and physical graphic designer
  • Peake Media
    Social Media Intern
    Peake Media Feb 2016 - Jul 2016
    Louisville, Kentucky Area
    Schedule and manage social media content for multiple brand entitiesIdentify themes and quotes in stories, blogs, and articles for use in graphics and social media copyCurate and create graphics and memes for social media channels
  • Wordplay Digital Marketing And Advertising
    Digital Advertising Intern
    Wordplay Digital Marketing And Advertising Sep 2015 - Dec 2015
    Columbus, Indiana
    Create, modify, and outline Wordplay processes (campaign setup, executive summaries, analytics reports, etc.)Brainstorm, create, and manage social media campaigns and calendars with a teamDesign business logos and campaign graphics/photography for projectsPlan, measure, summarize, and report paid/organic media campaigns (Adwords and Facebook ads)Write and proofread copy and graphicsWebsite editing as required by campaign
  • Zephyr Point Presbyterian Conference Center
    Associate Day And Youth Camp Manager/Media Manager
    Zephyr Point Presbyterian Conference Center Mar 2015 - Aug 2015
    Zephyr Cove, Nv
    Planned, marketed, and executed an 8 week summer camping program (largest in camp’s history)Recruited, hired, trained, and maintained a team of staffRan programming on a day-to-day basis, (supporting staff, set-up/tear-down, supervision)Created and utilized media collateral (brochures, website banners, recruitment and promo videos)Various design/media projects (logo editing, graphic design, photography/videography)
  • Anheuser-Busch Inbev
    Sales Merchandiser
    Anheuser-Busch Inbev Oct 2014 - Mar 2015
    Denver, Co
    Supported sales team during on-premise client visits by strategically positioning Anheuser-Busch products and marketing materialsBuilt relationships with clients and consumers and regularly communicated vital information between the client and sales team.
  • Zephyr Point Presbyterian Conference Center
    Communications Intern/Senior Summer Crew
    Zephyr Point Presbyterian Conference Center May 2013 - Aug 2014
    Zephyr Cove, Nv
    Managed the organization’s Facebook page, increasing each post’s average reach from 100-200 to 300-400Marketed programs, resulting in the largest summer camp attendance both yearsCreated program recaps and promotional materials with photos and videos personally takenPosted over 300 photos to the Facebook page with accompanying messagesDeveloped, implemented, and provided leadership for programs while gaining management experience both summers

Anthony Mcdaniel Skills

Social Media Leadership Microsoft Word Public Speaking Strategic Communications Social Media Marketing Marketing Web Design Event Planning Customer Service Google Adwords Google Analytics Impromptu Speaking Sales Graphic Design Digital Marketing Online Marketing Search Engine Marketing Display Advertising Paid Search Strategy Paid Search Campaigns Bing Ads Digital Media Digital Strategy Adobe Illustrator Adobe Creative Suite Adobe Indesign Cc Restaurant Management Email Marketing Mailchimp Time Management Hospitality Industry Project Management

Anthony Mcdaniel Education Details

Frequently Asked Questions about Anthony Mcdaniel

What company does Anthony Mcdaniel work for?

Anthony Mcdaniel works for Divergent Digital

What is Anthony Mcdaniel's role at the current company?

Anthony Mcdaniel's current role is Sr Paid Media Specialist.

What schools did Anthony Mcdaniel attend?

Anthony Mcdaniel attended The Ohio State University.

What are some of Anthony Mcdaniel's interests?

Anthony Mcdaniel has interest in Human Rights, Children, Disaster And Humanitarian Relief.

What skills is Anthony Mcdaniel known for?

Anthony Mcdaniel has skills like Social Media, Leadership, Microsoft Word, Public Speaking, Strategic Communications, Social Media Marketing, Marketing, Web Design, Event Planning, Customer Service, Google Adwords, Google Analytics.

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