Anthony Ocasio Email & Phone Number

As the Team Leader, I have spearheaded and monitored all ad operations of multiple stations for a prominent television company. My most notable accomplishments are listed below: • Led the trafficking of Advertiser OTT and CTV digital campaigns and reviewed the QA's digital creative assets to ensure full adherence to the ad server and site specifications.• Managed and prioritized ad trafficking workload to ensure effective campaign setup and delivery within established timelines.• Strengthened the Ad Operation process and turnaround times to enhance overall performance and audience engagement.• Partnered with analytics on campaign tagging to set up specific tracking tags and pixels that enabled evaluation of the Ad campaign performance.• Streamlined ad operations workflows by creating and integrating new processes, elevating efficiency, and reducing errors.• Optimized ad campaigns to ensure delivery against KPIs and maximize ROI for the client.

Miramar, Fl

As the Senior Leader, I have managed and grown digital ad operations for a well-established global television company. Several notable accomplishments are listed below: • Headed the targeting configuration within DFP (Dart for Publishers) and placement criteria in accordance with pre-established campaign requirements for Sponsorships and special native content.• Collaborated with the Account Managers and Sales Planners on the development and integration of an effective Digital Media Plan, estimating availabilities for each Station.• Managed troubleshooting technical issues, ad serving errors, and reporting discrepancies.• Upskilled and mentored Account Managers and Client Services Representatives on Digital Ad Operations and best practices.• Pioneered an efficient workflow between sales, graphic design, and the development teams by developing and integrating the novel Digital Sales Insertion Order.

New York, Ny

As the Manager, I have led and expanded the digital ad operations to drive higher performance and maximize ROI and profit margin. A few notable accomplishments are listed below: • Headed the development and execution of best-in-class campaign tracking and floodlight tagging strategies for new Publishers in close collaboration with the Media Planning, Program Leadership, and Analytics teams.• Assured smooth ad campaign delivery across multiple clients by scheduling the advertising campaigns within Dart for Advertisers.• Championed a novel Ad Operations training program for new hires on Ad Operations and best practices, enabling faster integration into the company and department.• Developed and implemented technology resource documentation for digital ad operations, utilized as a primary resource by multiple internal teams.

New York, Ny

 Major responsibility to provide upper-management and sales team with consistent and accurate measurement of Internet Media Inventory through bi-weekly reporting. Also responsible for supervising an analyst, who assisted in the preparation of the monthly sell-thru report. Reviewed Sales team’s RFP’s (Request for Proposals) to determine the availability of media inventory in the specified content areas or through cookie targeting to registered users prior to presentation of media plan to advertiser.  Worked with Ad Ops team to research any impression delivery discrepancies and to implement solutions and or any make-good requirements. Provided ad hoc analytical support in efforts to optimize active client media campaigns, including review of internal ad server reports and external 3rd party reporting and preparation of revised media breakout shifting impressions from underperforming ad units. Review of At Risk reporting to determine possible under delivery situation and prepared action plans to be implemented by Ad Ops team to ensure complete delivery of contracted media. Met with marketing, project management and product management staff, at all levels, to review new products and determine impact on current media products, media availability and targeting criteria.