Anthony Olson Email & Phone Number

Greater Los Angeles Area

• Manage Gear product line (P&A, rider gear) from item selection to discontinue status, QC process, and product development of in-house projects. • Develop and maintain supplier relationships to meet product rollout timelines and develop a more competitive supply chain. Identify, evaluate, and negotiate new vendors/ new products to add to line up.• Track industry trends and perform competitive analysis including price, materials, style, and segmentation.• Present Gear and provide product training to Sales team and retailer partners during Giant Retail Academy, product launches, and prior to trade shows.• Collaborate with Category Managers to add or update O.E. replacement parts. • Interface with internal stakeholders including Master/Content Administrator, Buyer, Marketing, and Customer Service to ensure that all Gear items are effectively integrated and represented to customers and retailers on Giant website, catalogs, and other assets.

Greater Los Angeles Area

Burbank, Ca

• Responsible for purchasing all third-party products for e-commerce site. Built relationships with representatives from brands, distributors, and OE partners such as QBP, Hawley, H2, Hutchinson, WTB, Shimano, and Lezyne. • Analyzed sales performance to identify and stock top-selling items while phasing out slower-moving inventory. Worked in tandem with Product Manager to forecast product needs and negotiate competitive pricing from vendors.• Attended trade shows such as Interbike, Eurobike, Sea Otter, and Frostbike to identify key trends and connect with strategic partners.• Educated internal sales, creative, warehouse, and customer service teams about new products to ensure seamless acquisition into system, onto website, and throughout customers' buying experience.• Highlighted new products to customers through email blasts, blog posts, and “Gear Corner” YouTube series. Used performance metrics including click through rates and sales conversions to optimize content.• Oversaw showroom at company headquarters. Merchandised dual retail and event space to ensure that the latest parts, accessories, and bikes were positively represented. Stepped in to provide sales assistance on the floor as needed.• Engaged local community by organizing weekly group rides and co-hosting quarterly meet-ups.

Burbank, Ca

• Ensured that new, returning, or prospective customers had a positive experience by effectively communicating and recommending relevant products or services to fit their needs. Quickly resolved any issues or concerns by identifying the root cause, offering solutions, and expediting any changes. • Streamlined process and communication for customer sales orders, service tickets, and in-house marketing invoices. • Utilized Netsuite and Shopify to open and maintain customer accounts and check inventory and order statuses.• Created playbook for department on how to respond appropriately to customer concerns or challenges. • Trained new hires and mentored them throughout my tenure.

Salt Lake City, Ut

• Actively sold appropriate outdoor gear to meet both customer's personal goals as well as internal sales numbers. Input orders, processed payment, and created accounts. • Provided customer support related to product specs, warranties, promotions, and returns. Kept detailed notes in internal ordering system for colleagues' reference and ease. • Continuously increased technical, product, and industry knowledge. Received brand downloads and training from companies including Salomon and CamelBak.

Greater Los Angeles Area

• Served as frontline communicator with customers; booked courses and processed custom orders. • Coordinated events and seasonal marketing campaigns; handled logistics with scheduling, vendors, and facilities.• Monitored industry trends online; used knowledge and activity to project consumer interest in courses and merchandise. Enacted Facebook advert campaign to increase brand awareness and drive course attendance.• General administrative duties included shipping & receiving and office supply management.

Greater Los Angeles Area

• Maintained records for both fiscal campaign progress and 1000+ donor and partner contacts.

• Recruited and trained diverse group of 80 volunteers for year-long program in 9 countries. • Secured sponsors; tracked and shared program and fundraising progress with relevant parties.

• Organized charity cycling event from Reading, UK to Paris, France to raise funds and garner awareness.• Managed day-to-day office operations including bookkeeping and shipping & receiving.