Reinventing and democratizing wholesale & supply chain technologies.

RowSys is a platform designed by engineers for engineers to address the unique challenges that arise during engineering projects; Think Salesforce CRM for electrical, mechanical and automation engineers.We are currently at the beginning of our journey with a working MVP.Current responsibilities;- Finding PMF- Defining ICP- Solving product gaps- Igniting growth- Establishing GTM function, pipeline and artifacts.

Checkbox is a no-code Saas platform empowering area experts to develop no-code tools to manage business workflows, services, and data. Achievements• Complete platform redesign with new UX and IA - New feature design which improved UX and product usability, including features that provide significant account uplift• Improvement of product education and the implementation of in-app product education served as the user needs it as well as on demand• Creation and implementation of a design system• The strategy and rollout of a PLG motionKey Responsibilities• Drive innovation and identify high-value opportunities• Reinvention of the platform leading to Checkbox being top of category• User, prospect, and product research• Product strategy, implementation strategy and PLG motion (Road map to scale)• Product design of new features and improvement or removal of old features• Business strategy and facilitation• Implementing product design with the development team for the best user outcomes• Advising on GTM strategy, production, people & culture

Archistar is a prop-tech company creating world-first AI tools for property professionals, architects and government.Achievements• The design of Home-Fit, a technology that allows users to visualise compliant home designs from major builders on a specified site• The design of Archistar homes, a marketing & land siting tool, allows builders to choose home designs that comply with DCP and LEP rules when selling a home design to a customer for their specific site• The design of Archistar communities, a platform that provides real-time visualisation & analytics of new communities for developers and home buyers as the community is forming (Master plans, lots, home design visualisation, sales data, council approvals). • The design of Archistar designer, a generative design and drawing tool used to visualise hundreds of viable building ideas for a site in minutes with the surrounding context and various planning rules to find the best solution.• The design of e-comply for Development Victoria, the world’s first automatic digital development application portal.• The re-design of the NSW Governments Urban feasibility modelling tool, a data-driven tool used by the department of planning to visualise and evaluate the highest and best use for land today and into the future• Awarded the Archistar employee of the month October 2020Key Responsibilities• Liaise with leadership, product, design and development teams in the development and execution of business strategy• Coordinate the design of several essential products simultaneously• Advocate best practices and provide insight into UCD, brand design, service design, customer experience, user experience, UI, information architecture, usability and user engagement• Research and analysis of existing tools, target audience, competitors, and emerging technologies• Design and hands-on execution of all product features UX, UI, visual design and video across the entire portfolio of Archistar products and services

Helloworld Travel Limited is a travel company worth AU$726m specialising in retail, corporate andwholesale travel products and packages.Achievements• Re-design of the Helloworld B2C website and digital strategy (Roll-out Q4 2019- Q4 2021).• Design of a scalable B2B DIY website building supporting thousands of sites and users.• Design of Resworld, a mid-office solution built upon Sales force.Key responsibilities• Creative leadership, UX and product design.• Liaise with leadership and teams in the development and execution of business strategy.• Advocate for best practices in UCD (Brand, service design, customer experience, userexperience, UI, usability and engagement principles).• Research and analysis of the business, marketplace, target audience, competitors,distribution channels and emerging technologies.• Marketing and presentation materials.

Skiddoo is the fastest growing online travel agency in Australia.Achievements• Design of new sub-brand, Skiddoo Insider.• Design of Student Fares functionality and marketing material.• Design of member fares (Skiddoo Insider)• New online marketing material design.

The Academy of Interactive Entertainment is the most awarded educator for the game development, 3D animation and visual effects.Achievements• Created and taught UX courseware for the game design diploma stream.• Taught Agile Scrum & Kanban principles to students and staff, guiding the implementation of Agile principles for use in major production.• Two design students were selected as finalists of the Game Connect Asia Pacific (GCAP) student showcase.

3RD Sense is an agency which uses game design thinking and play psychology (Gamification) to create effective innovative solutions to real world business problems. Achievements• HCF Health Intelligence: Current nationwide campaign featuring the engaging HCF Health Intelligence challenge quiz which has had millions of play sessions https://www.hcf.com.au/healthintelligence.• McDonalds: The Drop Into Macca’s game was a #1 app with millions of plays, addictive gameplay driving average play times of five minutes per session and over 600,000 prizes won (Case study video).• Job Fit Program: A national strategy and mobile application for the department of Employment focusing on getting the long term unemployed back into the workplace (iOS & Android).• The Smith Family: The game 5 of 5 is an initiative targeting kids in years 7-9. The game is designed to improve student attendance by changing student behaviour as well as their attitude toward school and each other.• My Pharmacy Rules S2 (iOS & Android) (Awarded innovation prize).Key responsibilities• Liaise and collaborate with clients on projects, pitches, presentations and lead think tanks.• Create presentations (Content including copy, infographics and video) for contract pitches, creative workshops and events. • Collaborate with clients establishing key business objectives and KPI’s.• Develop strategies and solutions to address client business issues. • Conduct analysis and critical assessments on projects.• Game design, documentation, UX, UI and project road maps.• Copywriting for marketing material and in-app applications.• Graphic design, UI, illustration and animation.

Games Lab focus on 3 main sectors of development: Real-money casino slots, entertainment games and social casino slots.Titles released• Final War: 5 Dragons (iOS, Android & Facebook) (Worldwide launch GDC 2015).• Slots Central (iOS, Android & Facebook) (100,000+ downloads).• Bomba (iOS, Android) (100,000+ downloads iOS).• Vamp (iOS, Android & Kindle).Key responsibilities• Conduct analysis and critical assessments on all projects.• Develop aspects of game design.• Create the project road map by defining objectives, budgets, KPI's, roadmaps, UX, user stories, personas, artifacts, wireframe, prototypes/ demos, functional documentation, team management and task allocation.• Collaborate and establish the look & creative direction for the art team, animation, post production, sound and marketing departments.• Design systems to enhance the production pipeline.• Stay abreast of industry trends and technologies.• Marketing Material across video, web & print.• Work on the games day to day production with the team• Design, illustration, post production and animation using an array of digital tools.

Consultancy on film/ television production, game design,project pre-production, project management, production pipelines, production, strategical marketing, design, motion graphics, animation and training.

My work at D2C involved working with the agency to create and design targeted marketing solutions, for marquee events, experiential and below the line as well as creating various above the line promotions across print, web, digital and video mediums.Marquee events include Sydney Royal Easter Show, Good Food and Wine Show, Ekka, Royal Melbourne Show.ClientsNestleWoolworthsDairy FarmersFPC Magazines (News Limited)UnileverCampbell’sOriental MerchantsGreensUncle Toby’sSanitariumDonna HayFerrero

MDC Mosaic are Australia’s biggest producer of MosaicsFreelance Creative (2006-2009) Lead Designer (2004-2005) Product and Print Designer (2002-2003) Graphic Designer (2000) General Production (1997-1999)Transformed the design and production department by introducing new techniques, which expanded the capabilities of the company making them more competitive in the local and international market. Design and pre-visualise indoor and outdoor environments for clients by utilising both 2D/3D tools Created realistic environemnts in 2d and 3d. * Marketing materialDesigned educational and presentation materialI.T support (Networking and general I.T)Commercial clientsDavid JonesBisazzaEuropeanSurf Dive and SkiGeneral PantsAthletes Foot

Now known as platinumhd.tv Propvid were an online video marketing agency focused on creating original video content for property, tourism and the lifestyle sectors.Achievements• Created copy, images and video content (TVC) for Fairfax digital.• Produced video content for Domain.com.au• Rebranding and video content implementation for Ray White Realestate.• Single camera and multi-camera productions.• Web video streaming.• All graphic design, motion graphics and animation duties.

Taught Web Design using Dreamweaver & basic HTML and Macromedia Flash 4 classes.