Award-winning and visionary leader with extensive experience driving strategic initiatives, delivering impactful campaigns, and fostering product/brand growth through innovative marketing strategies.Results-driven professional with entrepreneurial flair, dedicated to embracing and championing change to achieve organisational goals. Proficient in developing and executing go-to-market (GTM) strategies, encompassing all customer development stages from customer discovery through to validation. Adept at leveraging market insights and emerging technologies to develop/launch successful products that maximise ROI and steer business progress. Skilled in establishing productive relationship with stakeholders to drive improvement in key metrics and offering customer-friendly product experiences. Well-versed in leading cross-functional team through product development lifecycle. Instrumental in utilising consumer acumen to craft targeted marketing techniques that resonate with target audience, driving brand awareness, customer engagement, and revenue growth. Excel at cultivating positive connections and promoting cohesive team spirit to achieve both individual/team success.
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DirectorKnaq DigitalHaywards Heath, Gb -
Group Marketing DirectorHsenergy Group Aug 2024 - PresentAs the Group Marketing Director at HSEnergy Group Ltd, I am proud to lead the marketing strategy for our dynamic and growing organisation. Our group consists of three key subsidiaries: HSEnergy Residential, HSEnergy Commercial, and Smart4Solar, each focused on delivering innovative renewable energy solutions across residential, commercial, and wholesale markets.In my role, I oversee the development and execution of comprehensive marketing strategies that strengthen our brand, drive customer engagement, and support our ambitious growth goals. I’m passionate about creating impactful campaigns that not only elevate the HSEnergy Group's position in the renewable energy sector but also resonate with our diverse customer base.Beyond marketing, I am also responsible for Business Development across the Group. This includes managing and growing our Residential and Wholesale sales channels, as well as cultivating strategic partnerships with industry leaders to expand our market reach. I thrive on identifying new opportunities, fostering collaboration, and driving innovation to help HSEnergy achieve its vision of empowering energy independence for homes and businesses.With a customer-centric approach and a commitment to sustainability, I am dedicated to driving the success of HSEnergy Group as we pave the way toward a cleaner, greener energy future. -
Head Of MarketingHsenergy Group Feb 2024 - Aug 2024HSEnergy is a leading provider of renewable energy solutions operating in both residential and commercial markets. Committed to driving innovation in the renewable energy sector, we specialise in introducing cutting-edge technologies that empower our clients to embrace sustainability while maximizing energy efficiency. With a focus on quality, reliability, and customer satisfaction, HSEnergy is dedicated to delivering exceptional results that positively impact both the environment and our customers finances. Join us in shaping a more sustainable future. -
Co-Founder & AdvisorThe Fairway Partnership Jan 2024 - PresentThe Fairway Partnership is a golf marketing company working with golf clubs looking to integrate with their local business community. We achieve this for golf clubs by offering an exclusive package to local businesses with unbelievable value! -
Senior Product Marketing ConsultantKnaq Digital Jun 2020 - Feb 2024Haywards Heath , West Sussex, GbDuring my time at Knaq, as a Product Marketing Consultant, I have had the opportunity to work for a diverse range of clients, including Sovereign Business Jets, Fish Restaurants Group, Sustainable Business Energy, CloudSmart, Prestige & Village Estate Agents, Bluetone Bespoke, and VA Happy. My role encompassed strategic marketing planning, digital marketing, product marketing, brand development and business development.At Knaq, I excelled in strategic marketing planning, leveraging data-driven insights to craft targeted campaigns that significantly boosted brand visibility, lead generation, and conversion rates. -
FounderScreentech Media Ltd. 2016 - 2020Brighton, GbEnsured exceptional product presentation, deployment, and commercial success by researching and devising go-to-market strategies for cutting-edge Digital Signage solutions. Introduced new product solutions by uncovering and cultivating strategic partnerships with hardware suppliers in China. -
FounderQaboo Ltd 2011 - 2020Falmer, England, GbWINNER - 'Innovation of the Year' Business Matters AwardsWINNER - 'Innovation' Southern Business AwardsQaboo Media is an Outdoor Digital Media owner, based out of the UK. We enable brands to engage our valuable, on-the-move audience through our unrivalled use of data, insight and technology. -
Marketing Manager / Business DevelopmentCentrica 2009 - 2011Windsor, Berkshire, GbMarketing strategy, project management, proposition development and channel creation at British Gas. -
Marketing ManagerTyco International 2007 - 2009Cork, IeADT Fire & Security -
Brand ManagerNewell Rubbermaid 2006 - 2007Atlanta, Ga, UsParker / Sharpie / Waterman / Berol -
Franchise Owner / PublisherInside Business 2003 - 2006
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European Brand ManagerBam! Entertainment 2001 - 2003Us -
Product Marketing ManagerMattel 1997 - 2001El Segundo, California, UsMattel Interactive -
Product Marketing ManagerMindscape 1991 - 1994Amstelveen, Nl
Anthony Parkins Education Details
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Bournemouth UniversityMarketing -
Chailey Comprehensive -
Haywards Heath 6Th Form CollegeDesign
Frequently Asked Questions about Anthony Parkins
What company does Anthony Parkins work for?
Anthony Parkins works for Knaq Digital
What is Anthony Parkins's role at the current company?
Anthony Parkins's current role is Director.
What schools did Anthony Parkins attend?
Anthony Parkins attended Bournemouth University, Chailey Comprehensive, Haywards Heath 6th Form College.
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