Anthony Patterson Email & Phone Number

New York, NY, US

New York, New York

Digital Advertising sales and consulting.

New York, New York, United States

New York, New York, United States

THE #1 SOURCE FOR URBAN CONTENTOur dynamic portfolio of media brands deliver engaging authentic, socially-aware and entertaining original content for mobile, video and social media from a fresh perspective.We are obsessed with delivering innovative, immersive content experiences for our audience and brand partners.

New York, United States

Greater New York City Area

Greater New York City Area

• Increased sales volume by closing 100% new business accounts and securing 50% of the new business RFP's from AARP, Mercedes, Exxon, Home Depot, Cigna, DuPont, Ford, & FedEx.
• AARP new business by building a customized digital hub for Medicare/Medicaid Content to run across all digital platforms utilizing Display, Rich Media, and High Impact Units.
• Developed high level agency relationships with Hearts & Science, OMD, PHD, Merkley and Partners, Mediacom, MEC, VML, and Universal McCann.
• Closed programmatic deals with Ford, Home Depot, GM, and Exxon.
• Managed key accounts and ensured they had top service and continued loyalty.

Greater New York City Area

• Led team in new business acquisitions breaking accounts such as Cadillac, Heineken, AT&T, 1800 Tequila, General Motors, and U.S. Army.
• Worked closely with integrated marketing team to develop customized digital experience for US Army and AT&T utilizing native content, mobile interstitials, high impact units, video and rich media.
• 100% revenue generated was from new business acquisitions.
• Successfully sold our TentPole Event the Root100 for Heineken and 1800 Tequila with product placement, integration on event paraphernalia such as menu and digital photo booths.
• Leverage consultative sales strengths to identify opportunities, nurture relationships and close deals.

• Increased advertising revenue by 200% for two consecutive years, breaking new business and growing existing accounts secured the first two, $1million accounts and the first $3million revenue-generating agency.
• Top Account Executive in the country (out of 7) for 3 consecutive years increasing revenue from $1million to $6million.
• Sold Custom video integrations in major tentpole events such as BET Awards, BET Honors, and Soul Train Awards for P&G, Expedia, Sprint, and GEICO.
• Successfully negotiated and closed double digit UpFronts for 2 consecutive years.

• Performed market and economic analytics on industry claims, prepayments, and interest rate trends maximizing FHA investment opportunities.
• Conducted in-depth reviews of clients' financial circumstances and future goals and assist clients in making informed decisions.

Baltimore, Maryland Area

• Sold over $5M in stocks, bonds, and mutual funds through cold calling, 401k roll-overs and Community Service Events.
• Developed and implemented creative, cost effective investment programs which increased clients’ ROI, and lowered taxable income.
• Consistently identified client opportunities and engage key partners as needed, aligning products and services where appropriate.
• Provided a high level of individualized, comprehensive brokerage financial services and investment strategies to clients by using strong business-management knowledge, financial planning expertise and networking talent.
• Analyzed information and prepare plans best suited to individual clients' requirements, building their portfolios by assessing their investment objectives, risk tolerance, time horizon and unique circumstances

New Jersey

• Profiled and analyzed investment products to develop customized financial strategies for clients' financial needs, successfully selling various financial products from mutual funds, life insurance, and annuities.
• Provided exceptional customer service and financial advising knowledge while identifying, securing and welcoming new clients to the company’s platform.
• Strengthened client relationships by anticipating needs, exceeding service expectations and following through on commitments.
• Demonstrated knowledge of investments and financial markets and apply key principles appropriately to the individual client's investment needs.