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B2B tech marketing leader specialising in three areas:- Demand generation – delivering the content, campaigns, technology, process and measurement system to drive marketing-sourced pipeline- Product marketing – helping B2B tech companies transition from product-led to customer-led organisations in order to drive growth- Marketing leadership – building B2B marketing teams that succeed by providing the right environment, objectives and support infrastructureLed teams to deliver change and growth at major blue-chips such as GE, BlackBerry and GXS and have built the marketing function for venture-backed fast-growth SaaS providers.
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Chief Marketing OfficerOnestockLondon, Gb -
Chief Marketing OfficerHicx Dec 2019 - PresentLondon, London, Gb -
Vp MarketingBrightpearl Feb 2017 - Nov 2019Austin, Tx, UsLed the Marketing team and was responsible for 100% of new business pipeline. In three years we increased ARR 2x and new business ARR 2.3x . During the same period CAC Payback reduced by 60%. Member of the leadership team which drove 12x increase in valuation and in 2021 Brightpearl was acquired by by Sage for $340M. -
Vp MarketingPatsnap Feb 2016 - Oct 2016Singapore, SgHired to build a marketing function for hyper-growth PE-backed analytics provider. Developed the marketing strategy, built the team from 0 to 6 and delivered the first marketing-sourced pipeline to convert to revenue in a previously 100% outbound business. -
Vp MarketingSocialbakers Oct 2014 - Feb 2016Prague, CzLed the 40-strong Marketing and BDR team to increase inbound leads by 300%, and marketing-sourced share of revenue from 25% to over 60%. -
Director Of Product MarketingNetbiscuits Jan 2013 - Oct 2014Kaiserslautern, DeFollowing series B investment, hired by the CMO to implement product marketing in support of a significant expansion of the sales team and the launch of new products. -
Director Of Global Product Marketing, Partners And ContentResearch In Motion Oct 2011 - Jan 2013Waterloo, Ontario, CaLed the product marketing team responsible for supporting the acquisition of partners, apps and content, in more than 30 markets, for the launch of the new BlackBerry operating system. At launch BlackBerry 10 had 60k apps and over 400 enterprise partners signed-up.Also led the EMEA Events team, responsible for delivering a $5M budget annual events program which included 1,500+ delegate 3-day developer conference as well as BlackBerry’s presence at Mobile World Congress. -
Director Of Platform Product Marketing, EmeaResearch In Motion Feb 2010 - Oct 2011Waterloo, Ontario, CaLed a team of B2B product marketers supporting the $200M EMEA enterprise software and services business with product positioning, content and demand generation campaigns, via direct and indirect carrier and VAR channels.
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Vp Of MarketingWesupply Oct 2008 - Nov 2009Responsible for full marketing mix for a disruptive provider of supply chain analytics and automation solutions to the retail and manufacturing sectors. -
Director Of Product ManagementGxs Mar 2005 - Oct 2008Gaithersburg, Md, UsWorked with SVP of Engineering and the CMO to define and deliver B2B e-commerce trading solutions to 40,000 retail, manufacturing and financial services clients globally. Led a team of Global Product Managers responsible for multiple software releases for a $250M portfolio of SaaS and on-premise solutions. -
Director Of Product ManagementGeneral Electric Sep 1998 - Mar 2005Boston, Ma, UsStarted as EMEA Product Manager for an SMB on-premise software solution before being promoted to global responsibility for the SMB portfolio and subsequently to Director of Product Management for the core EDI network services business.Learnt product launch using the GE New Product Introduction process; Six Sigma Green Belt certified.
Anthony Payne Skills
Anthony Payne Education Details
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Henley Business SchoolManagement -
King'S College LondonHistory
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The Hebrew University Of JerusalemMiddle Eastern History & Politics
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Royal Holloway, University Of LondonHistory
Frequently Asked Questions about Anthony Payne
What company does Anthony Payne work for?
Anthony Payne works for Onestock
What is Anthony Payne's role at the current company?
Anthony Payne's current role is Chief Marketing Officer.
What is Anthony Payne's email address?
Anthony Payne's email address is an****@****ail.com
What is Anthony Payne's direct phone number?
Anthony Payne's direct phone number is +4411798*****
What schools did Anthony Payne attend?
Anthony Payne attended Henley Business School, King's College London, The Hebrew University Of Jerusalem, Royal Holloway, University Of London.
What skills is Anthony Payne known for?
Anthony Payne has skills like Digital Marketing, Marketing Strategy, Business Development, Business Strategy, Crm, Solution Selling, Mobile Devices, Product Marketing, Product Management, Strategic Partnerships, Enterprise Software, Saas.
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