• Acting as the primary liaison for designated clients, fostering strong relationships across diverse industries.• Overseeing a team of experts to ensure the fulfillment of client objectives and the timely delivery of projects.• Crafting and implementing result-driven PR and Marketing strategies independently and in collaboration, generating quantifiable outcomes for all clients.• Conducting research, composing, and revising engaging PR and Marketing materials, encompassing strategies, press releases, blogs, social media schedules, media pitches, media kits, and marketing assets, all within specified budgets and deadlines.• Providing consultative support to clients during challenging circumstances and crisis management.

• Lead a team of 12 people in content creation that reaches millions of people. • Effectively communicate the goals of the company through daily meetings and internal development sessions. • Develop, plan and execute planned content releases to optimize reach.• Coordinated special coverage of Covenant HealthKnoxville Marathon).•Oversee digital and social content for the morning shift of Knoxville's number one rated news station

• Created newscasts with content that matters to our viewers, while highlighting the newest information from overnight.• Managed station website by developing and refining pages to enhance the appearance and increase user experience.• Devised social media strategies and outreach by generating content ideas and highly-visual digital marketing content.• Researched and identified digital platforms aligned with project objectives, best practices, accessibility, and sustainability

• Collaborated with other journalists and departments to produce well-rounded and comprehensive news coverage• Researched and identified digital platforms aligned with project objectives, best practices, accessibility, and sustainability

- Designer of the entire sports section for the daily newspaper- Writer for the WVU football team writing features, columns and having a high social media presence- Spearheaded all story ideas each day for the sports staff

- Dealt with members of the entire newsroom daily for the days assignments- Recorded highlights for professional sporting events and worked with the sports anchor and producer in assembling highlights for each newscast

I Interned for the NBC/ABC affiliate station for the Morgantown & Clarksburg area. I taped high school football and soccer games and then edited games and formulated scripts for the news. I also aided around the office to revise news stories and make myself available where needed.