Anthony Perera Email & Phone Number

Sydney, New South Wales, Australia

Sydney, Nsw, Australia

Part of the Global Payment Operations team for the APAC region

Part of Australia payment operations

Sydney, Australia

Redfern

Redfern

 Formulation of Yearly brand plans / road maps Monthly brand reviews and analysis Internal process re-engineering Commercial development Development of digital interaction tools for on ground brand experience for consumers Monthly media planning and evaluation Consumer Promotion formulation and execution Ad hoc research projects (Quantitative and Qualitative): Analysis of market trends and key consumer insights through qualitative and quantitative research to help in the overall brand / category strategy Medical communication development for the medical fraternity Cost saving initiatives for improving company P&L Digital Marketing : Management of social mediums in particular Facebook (Smart Toddlers and Proud Mums) involved Inter-company communication campaigns for employee advocacy  Formulation POSM Strategy and Execution  Strategic price changes Activation planning and execution for over 25,000 people:  Regulatory management Representative for the Asia Bone Scan program hosted by Fonterra regional office: Implemented key learning’s from bone scan workshops held within the Fonterra network  Retail and category management which involved key accounts Consumer insights and media management Key accounts point of sales material development guidelines Plan-o-gram development for traditional trade Promotion Proposals and Post-promo evaluations

 Retail and category management which involved key accounts; New campaign development; Consumer insights and media management; Activation implementation; Social Media management; Key accounts point of sales material development guidelines; Plan-o-gram development for traditional trade; Promotion Proposals and Post-promo evaluations; and Formulation of Brand reviews