Anthony Pitagora Email & Phone Number

Tampa, Florida, Us

• Lead category strategy, thought leadership, and retailer engagement in the Mass, Club, and E-Commerce channels of business• Developed insights-based strategic category platforms aimed at driving game-changing sales and profit growth for both BlueTriton and key retail partners• Collaborate heavily with internal exec stakeholders in the development and commercial execution of category vision at retail

Paris, Issy-Les-Moulineaux, Fr

• Responsible for leading and developing category strategy aimed at unlocking the full growth potential of Nestle’s retail customers in the drug, value, and convenience store channels • Developed insights-based strategic category platforms that drove game-changing sales and profit growth for both Nestle and key retail partners • Successfully led several new-to-world "white space" engagements in alternative channels with exec retailer stakeholders that led to breakthrough business results for both the retailer and Nestle

Paris, Issy-Les-Moulineaux, Fr

• Led a team of direct reports in driving category thought leadership while forging strategic partnerships at top national convenience store channel customers• Developed and successfully leveraged new category analytic tools and shopper insights research to drive category growth at retail• Drove usage of best-in-class tools and processes that I had developed across the broader Nestle organization

London, Gb

• Promoted to lead this newly formed team charged with developing and driving Diageo’s next generation go-to-market strategy from a category, promotion, and shopper marketing thought leadership perspective at its largest US divisional customers• Successfully collaborated with and persuaded Diageo’s largest national distributors to buy into new go-to-market strategy, convincing them to allocate considerable resources to the cause of improving spirits performance at its largest divisional customers

London, Gb

• Promoted to lead a team of category managers in driving spirits category and shopper marketing thought leadership while forging strategic partnerships at Diageo’s 3 largest national drug channel customers• Led the process of developing and successfully leveraging new shopper insights research to drive team-leading category growth in the drug channel

London, Gb

• Led team of four to drive beer and wine category and shopper marketing thought leadership within Diageo and with key retailers• Developed insight-based category platforms that drove category sales and growth for both key retail partners as well as across the broader Diageo organization

Purchase, New York, Us

Purchase, New York, Us

Purchase, New York, Us

Purchase, New York, Us

Mba, Marketing

Ba, Psychology

Education record