European Operations Director - Netherlands, Finland, Czech Republic, Belgium
Developing the Foundation across European emerging markets, I planned and implemented the annual go-to-market campaign in line with strategic objectives and executed annual, localised campaigns that delivered exceptional results year-on-year.I oversaw event production and management, producing 50+ events each year across international markets including concurrent campaign press launches, mid-campaign and closing events during the October–December campaign period.I developed and implemented a bespoke, robust business development programme for a cross-section of communities and industries across multiple international territories, each with unique cultures, customs and language challenges.I directed and motivated internal and external collaborative stakeholders and worked within multi-departmental international teams including global PR, social media and marketing, celebrity ambassador, and other agencies to refine strategy, ensuring consistency in the culture, tone of voice and vision for the brand while driving participation and fundraising.Oversaw commercial brand partnerships to build on-brand and value-added collaborations, events and activations, working with some of the world's most recognisable brands including Uber, Marshall Amplification, Pringles, Gillette, Toms Shoes, Harley Davidson, and Unilever.