Anthony Reame Email & Phone Number

Rockford, Michigan, United States

• Act as lead for management of e-commerce brand portfolio, driving sales and operations initiatives in B2B and B2C spaces.• Audit efficiency of sales processes through continuous improvements, reducing sales times and optimizing customer satisfaction.• Set and maintain pricing strategies, providing insights and purchasing direction based on identified trends.• Define and track KPI’s for sales and customer service teams, providing ownership interactive P&L reports and forecasting data.• Support and mentor sales and customer service teams, creating a collaborative environment to strengthen sales processes.• Identifying category trends and spearheading development of new brands and products, coordinating full go-to-market strategies.• Analyzing large merchandising and finance reports, coordinating brand initiatives in ecommerce to support continued growth.

Rockford, Michigan, United States

• Developed and executed strategic sales strategies to achieve revenue targets and maximize market penetration.• Led product development for all e-commerce brands, deploying full product creation including sales and marketing initiatives.• Advocated importance of operational cash flow, timely production, proper food safety controls, and high-quality finished goods.• Provided ownership with data for P&L statements and KPI reports on B2C and B2B sales channels.• Built and trained sales team to focus on the continued growth of private labeling category, leading to the addition of two designated full time production teams and the purchase of additional manufacturing equipment to support new labor force.• Managed customer service team, handling customer escalations and negotiation of contract sales.

Rockford, Michigan

• Operated as lead for The Great American Spice brand, owning wholesale channels and management of website.• Optimized performance of website by implementing SEO best practices to increase organic and B2B web traffic.• Created new products and product categories, managing the full product life cycle from sourcing to marketing approach.• Maintained product pricing, built email newsletter campaigns, and managed third party and integrated systems.• Led a continuous examination of business performance to identify areas of improvement and implemented corrective action.• Started a private label program from ground up, solely responsible for pricing structure, production process, and sales strategy.

Greater Grand Rapids, Michigan

• Worked directly with interior designers and home builders to choose door hardware based on design and technical specifications,while ensuring budgets were met and installations could be completed on time.• Responsible for forecasting, order processing, purchasing, shipping, and invoicing for manufacturing customers.• Built and maintained client relationships by understanding their needs and aligning goals to demonstrate value proposition.• Problem solved through on-site custom door hardware installations and worked to mitigate or resolve warranty claims.

• Coordinate logistics in shipping department with worldwide customer base• Manage customer service concerns and sales • Conduct face-to-face sales at food conventions

• Taught ages 5 - 16 years of age to ski • Gave ski racing lessons• Operated tow rope machine