Anthony Rees Email & Phone Number

As a qualified Myers Briggs© Assessor, Anthony undertakes psychometric profiles and helps Clients to understand their objectives. He advises on how to present themselves to the increasingly competitive job market – to differentiate through CVs, interviews, social media etc. He explains the available “Routes to Market” and supports them in achieving their ambitions.

Sales and Delivery of Career Development advice to Senior Executives.

One of four Shareholder Directors at this Marketing Consultancy and Advertising Agency; responsible for Client Services; Clients ranged from City institutions to foreign dairy Companies.

As a Founding Director of PwC and Consulta backed Internet trading company, working in partnership with vets to provide a full range of pet products and services; the full trading site was developed in Autumn 1999 and launched in April 2000; merged with PetsPyjamas end of 2000.Was responsible for all aspects of Marketing - brand development, liaison with Advertising, Direct Marketing, Media and PR Agencies as well as initial process management, investor relations and Company establishment.

Introduced a new concept of loyalty marketing (smart kiosks) to key retailers. This enabled retailers to use technology as a targeted marketing tool with manufacturers paying for advertising space on touch screens.Presented the concept and commercial proposals to a variety of UK retailers and 'influencers' resulting in 2 pilot agreements.Implemented the pilots within tightly defined timescales; this included scheduling complex installations and training programmes.Reached agreement, following success of pilots, to roll-out the system across 800 stores to potential scales of £24m.

Responsible for a number of high level strategic and project based initiatives aimed at repositioning the brand.Introduced the Sainsburys Reward CardLed Sainsbury's involvement in alternative sales which included the establishment of "Order & Collect" at experimental stores.Shaped novel "Relationship Marketing" initiatives both before and following the Reward Card launch.Eliminated duplicate processes and roles within the Marketing area, reducing costs by £1m+Seconded to a PA Consulting team for 3 months. Represented the Marketing function as part of a significant "change" programme which identified savings of some £60m.

Responsible for all aspects of operational marketing and own brand design with a budget of £46m and 73 staff.Launched and developed one of the most memorable and successful TV advertising campaigns in recent years (Celebrity Recipes) which led to a doubling of market share for the primary products. Distributed 80 million recipe cards throughout the campaign.Shaped a series of consumer promotions which increased sales. A British Airways promotion improved sales by 2% over a 3 months period. Delivered senior level presentation in all aspects of Retail Marketing to the following: Marketing Society, London Business School MBA Course, IGD, Ashbridge Brand Managers Course and the BCCCA.

Response for all aspects of Buying and Marketing for the DIY and Garden Centre subsidiary. Developed strategies to meet the companies objectives in achieving sales volume, profit and branding.Opened 12 new stores a year over five years, increasing turnover from £67m to £180m.Launched the original Spend and Save scheme which was possibly the first loyalty marketing promotion of its kind.Introduced "10% off" days which dramatically increased sales and are still used today.Built a Corporate Brand and established a reputation beyond the size of the company, in addition to increasing sales and profits.Formed an international buying company which benefited sister companies and improved local profits.Expedited more cost effective policies for dealing with customer complaints in recessionary times, saving £0.5m in advertising spend.

Joined as a Graduate Trainee in Buying and progressed into Marketing.Conceived and introduced an appropriate food offer within Boots' stores, leading to significant market penetration.Co-ordinated and implemented a programme for (then novel) "3 for 2" offers, leading to full factory employment (3 day week).

Ba Oxan, Jurisprudence

Education record

3 A Levels, 11 O Levels