Anthony Richards, Ms Email & Phone Number

Columbus, Oh, Us

Columbus, Ohio, United States

• Built and analyzed media schedules for traditional, digital, and social channels using Strata View and Pilot totalling over $7M annually• Collaborated with cross-functional teams (Sales, Market Research and Insights, Yield and Inventory) to build and deliver targeted plans that meet a client’s needs and profitability requirements • Understood local and national client buying habits to make recommendations to sales on new media opportunities• Identified high profile opportunities that match a client’s targeted demographics to maximize media buys• Leveraged Nielsen, ComScore, ShowSeeker, InnVision, Scarborough, Set Top Box data and other research platforms to make proposal recommendations

• Developed TikTok campaign strategy and direction in cooperation with partnered brands• Assisted with content formulation and idea generation for brands in the fashion, food & beverage, home goods, health & wellness, and beauty segments• Created branded campaign briefs for influencers with over 1M followers to create content on TikTok• Managed campaign performance in Excel to evaluate overall performance and KPIs• Tasked with creating an influencer database with over 1,500+ individuals across multiple content sectors • Managed and maintained influencer lists of 10-100 individuals for over 10 campaigns• Oversaw and managed the influencer payment process through Melio

Columbus, Ohio

•Administered and managed a $1M advertising program for government and non-profit entities •Managed monthly communication to stations about current radio and TV advertising campaigns •Oversaw the reporting and tracking with Nielsen's Sigma Platform •Provided social media content to member stations to expand the reach of their media buys •Executed member communications to targeted segments through Mail Chimp and direct mail •Managed advertising sponsors reporting and consulting with station affidavits and reports •Served as the lead coordinator for GrowthZone database to maintain and update member records •Coordinated all activities of the Midwest Broadcast Multimedia and Technology Conference from event planning, recruitment, registration, on-site logistics and event sponsorships

Columbus, Ohio Area

• Compiled data and assisted with Bloomerang CRM donor database software to track charitable giving and membership by over 300 donors and creates end-of-year tax receipts.• Managed and created content for website, from blog posts and program announcements to pagedevelopment and copywriting using WordPress.• Responsible for creating ads, events, fundraisers, and unique posts via Facebook while alsomonitoring analytics/engagement. Campaigns reached over 13,000 people, generated over 300engagements/clicks, and raised over $1,000.• Wrote copy and designed MailChimp email campaigns for participation, enrollment, and donations.Campaigns generate over 800 opens and clicks.• Created marketing material using InDesign including a targeted mailer sent to over 2,500 households.• Tasked with revising and creating board governance documents for approval.• Reviewed and checked grant applications for submission requirements.• Assisted with concert production, marketing, and logistics.

Master Of Science - Ms, Marketing And Brand Management, Merit

Areas of Study: • Global Marketing Management • Strategic Brand Management • Marketing Communications • Buyer Behaviour • Branding Design.

Bachelor Of Arts - Ba, Arts Management, Cum Laude

• Focus in Executive Leadership • Williams Memorial Scholarship Recipient • Scarlet & Gray Grant Recipient (2017-2019) • Arts Action.