Anthony Richards, Ms Email & Phone Number

Columbus, OH, US

Columbus, Ohio, United States

• Built and analyzed media schedules for traditional, digital, and social channels using Strata View and Pilot totalling over $7M annually
• Collaborated with cross-functional teams (Sales, Market Research and Insights, Yield and Inventory) to build and deliver targeted plans that meet a client’s needs and profitability requirements
• Understood local and national client buying habits to make recommendations to sales on new media opportunities
• Identified high profile opportunities that match a client’s targeted demographics to maximize media buys
• Leveraged Nielsen, ComScore, ShowSeeker, InnVision, Scarborough, Set Top Box data and other research platforms to make proposal recommendations

• Developed TikTok campaign strategy and direction in cooperation with partnered brands
• Assisted with content formulation and idea generation for brands in the fashion, food & beverage, home goods, health & wellness, and beauty segments
• Created branded campaign briefs for influencers with over 1M followers to create content on TikTok
• Managed campaign performance in Excel to evaluate overall performance and KPIs
• Tasked with creating an influencer database with over 1,500+ individuals across multiple content sectors
• Managed and maintained influencer lists of 10-100 individuals for over 10 campaigns

Columbus, Ohio

• Administered and managed a $1M advertising program for government and non-profit entities
• Managed monthly communication to stations about current radio and TV advertising campaigns
• Oversaw the reporting and tracking with Nielsen's Sigma Platform
• Provided social media content to member stations to expand the reach of their media buys
• Executed member communications to targeted segments through Mail Chimp and direct mail
• Managed advertising sponsors reporting and consulting with station affidavits and reports

Columbus, Ohio Area

• Compiled data and assisted with Bloomerang CRM donor database software to track charitable giving and membership by over 300 donors and creates end-of-year tax receipts.
• Managed and created content for website, from blog posts and program announcements to pagedevelopment and copywriting using WordPress.
• Responsible for creating ads, events, fundraisers, and unique posts via Facebook while alsomonitoring analytics/engagement. Campaigns reached over 13,000 people, generated over 300engagements/clicks, and raised over.
• Wrote copy and designed MailChimp email campaigns for participation, enrollment, and donations.Campaigns generate over 800 opens and clicks.
• Created marketing material using InDesign including a targeted mailer sent to over 2,500 households.
• Tasked with revising and creating board governance documents for approval.

Master Of Science - Ms, Marketing And Brand Management, Merit

Areas of Study: • Global Marketing Management • Strategic Brand Management • Marketing Communications • Buyer Behaviour • Branding Design.

Bachelor Of Arts - Ba, Arts Management, Cum Laude

• Focus in Executive Leadership • Williams Memorial Scholarship Recipient • Scarlet & Gray Grant Recipient (2017-2019) • Arts Action.