Sales & Marketing Manager, Associate Consultant
Santa Rosa, California, Us
Market-Partners Inc. is a global consulting firm specializing in the development of customer-centric sales, marketing, and technology strategies, based on the foundational insights of our best-selling book, How Customers Buy…& Why They Don’t.• Managed all aspects of Market-Partners Inc.’s inbound sales and marketing strategy.• Collaborated cross-partnership with Salesloft, Seismic, SAMA to organize conference sponsorships, event booths, webinars, and executive speaker placements; brought in over 2,000 new contacts, 400 MQLs over 6-month period; led to 36% of new customer growth in 2022.• Wrote copy and created video content for campaigns, website, landing pages, newsletters, blog and social media; 3x'd our organic following and 10x'd our readership.• Monitored digital channels and qualified inbound sales leads through initial discovery calls. • Contributed to consulting report development and sales enablement materials for mid-market and enterprise clients.• Drove automation of our client deliverables using Seismic LiveDocs and Microsoft Office macros; reduced deliverable assembly time 70%, increasing consulting bandwidth for 2023.• Created custom models for client deliverables to display qualitative research data and support sales process recommendations.