Recruited to join a company that had recently been bought by private equity, to lead the Sales and Marketing effort to create new tools / reports in order to bring process, discipline and guardrails to the function. Worked hand in hand with the President to flesh out the newly created role. After 39 months the business had a successful event that delivered a 4x return to investors. Through my efforts and output, the Company was able to meet the due diligence needs of numerous potential buyers in a timely and accurate manner as it related to customer data. During this time the Company successfully integrated an acquisition in less than six months by extending the use of existing processes that I had developed. Subsequent to the event, TruFood was sold to a new private equity firm who continued to utilize the business model such that the recent acquisition of Bar Bakers is being integrated within the TruFood business model. Some specific highlights include:• Meet with upper-level management to provide accurate and timely sales forecast as well as perform contract analysis• Liaison between the Sales team and Finance, Executive team and Operations to ensure consistent and structured reporting between all parties• Manage sales forecasting process with external customers and internal stakeholders• Apply quantitative analysis and data visualization to tell the story behind the numbers• Develop and maintain sales analytics reports and dashboards to provide actionable insights that support data-driven decision-making for the sales and executive leadership teams.• Assist in sales planning and capacity analysis• Analyze business contracts to optimize company performance and ensure business deal points protections are in place