Anthony Rozada, Mba Email and Phone Number
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Director of Sales and Marketing. Skilled in sales management with excellence in: collaboration with key customers, market analysis and building long term strong customer relationships. I create customer specific Marketing Strategies through collaborating with clients and customers blended with competitive analysis. Extensive experience in positive change management. Excellent budgeting and expense management, while allowing growth and profitability. Known for excellent interpersonal skills, ability to communicate complex ideas to all levels. Management style includes trust in team members, combined with attention to detail. Able to influence key stakeholders regardless of level, by presenting creative ideas founded in analytics.Impactful Experience:Marketing Strategy: successfully developed and implemented retail consumer engagement programming in over 2,700 Walmart stores. Led to sales increase of +28% over PY. Won company "Presidents Award" for programs innovation. Customer Collaboration: Jointly created ground up strategic marketing programs to increase customer base, grow sales and market share. The strategic plan was used as a template to grow customers business in multiple parts of the country.Leadership: Dynamic and insightful leader who positively led sales organizations in multiple CPG channel segments. Contact me at: AJRozada@icloud.com
Av Exit, Llc
View- Website:
- avexit.com
- Employees:
- 4
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Av Exit, LlcTexas, United States
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Senior Vice President Of SalesAv Exit, Llc Jun 2022 - PresentGlobal Sales Leader for Autonomous Vehicle Safety technology.
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Regional Sales Manager - Food ServiceNiagara Bottling Nov 2019 - Feb 2023Diamond Bar, California, UsRegional Sales Manager for the Foodservice Channel. Responsible for growing both top and bottom line performance for Strategic Key Accounts and New Account Acquisition. Grew volume by +27% and revenue +42% in 2022. -
Regional Sales Manager - Convenience And Alternative ChannelNiagara Bottling Nov 2019 - Dec 2021Diamond Bar, California, UsRegional Sales Manager for the Convenience and Alternative Channel. Responsible for growing both top and bottom line performance for Strategic Key Accounts and New Account Acquisition. Grew account base by 48 new accounts in 2020, 46 in 2021. In 2021 exceeded volume goal by +42% and revenue goal by 52%.
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Field Marketing ManagerKeurig Dr Pepper Inc. Mar 2017 - Feb 2019Burlington, Massachusetts, UsSuccessfully led TM Dr Pepper marketing programs and aligned execution with systems largest Bottler, responsible for over 70% of system concentrate sales. • Identified market opportunities and customized programs for brand Dr Pepper and imbedded programming into Bottler operating plans.• Grew TM Dr Pepper in 2018 vs. PY +0.6% and grew share 0.2pts. • Customized regional programming drove TM Dr Pepper display execution: Dr Pepper +12.9% and Dt. Dr Pepper +16.1% vs. 2017.• Created and deployed national playbook for Dr Pepper Football, including national look of success, Bottler incentives and expansion of tuition program.• Developed selling story and gained alignment to drive incremental flavor activity in Walmart nationally, delivered +700K of incremental flavor volume in 2017. • Used IRI and Nielsen data and worked cross-functionally with other departments to develop and launch new transactional packaging driving share and volume.• Created and led national “Occasion-Based-Marketing” programming to enhance consumer led retail activation.• Won Presidents 2016 “ACTION” award for National marketing program in Walmart, drove execution in over 2,600 stores and increased flavor sales +38%. -
Regional Sales ManagerDr Pepper Snapple Group Feb 2008 - Mar 2017Plano, Tx, UsLed sales and marketing of Dr Pepper Snapple Group (DPS) brands at 11 Pepsi Bottling Company (PBC) locations in Central Florida, North Florida and South Georgia and one FOBO. Region annual volume was +7.4MM cases. • Exceeding 2016 plan +6.9%. Worked with bottler to create and execute a new flavor strategy, aligned brands with demographics. Program included: strategic brand alignment, brand expansion, new merchandising standards and custom point of sale and equipment placement. TM Crush volume +14.1% and TM Schweppes volume +37.3%. Total 2016 volume increase of +437.5M cases. • Developed and implemented Annual Operating Plans in conjunction with PBC to ensure alignment. Identified opportunities to grow brand share and volume in regional accounts and implemented region specific programing. Executed incremental programs in the following accounts: Publix, Walmart, Dollar General, Race Trac, Flash Foods, Gate and The University of Florida.• Successful new product introductions of: Dr Pepper Real Sugar, Crush Peach and Pineapple and TM Schweppes.• Improved market execution for TM Dr Pepper, Crush and Schweppes brands, by sharing analytics (Nielsen) and market visits. Increased market execution resulted in brand share growth and profitability for both DPS and PBC.• Worked cross-functionally with other divisions, DPS National and Regional Account Teams to deliver customer-specific solutions. -
General ManagerDs Services Nov 2005 - Mar 2007Responsible for the daily operations and performance of the Austin, TX location. Managed 22 employees in all aspects of the business: sales, route management, office personel and warehouse.
Anthony Rozada, Mba Skills
Anthony Rozada, Mba Education Details
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Letourneau UniversityFinance And Marketing -
St. Olaf CollegeDual Major: Economics & History
Frequently Asked Questions about Anthony Rozada, Mba
What company does Anthony Rozada, Mba work for?
Anthony Rozada, Mba works for Av Exit, Llc
What is Anthony Rozada, Mba's role at the current company?
Anthony Rozada, Mba's current role is Autonomous Vehicle Safety - Sales Leadership.
What is Anthony Rozada, Mba's email address?
Anthony Rozada, Mba's email address is an****@****psg.com
What is Anthony Rozada, Mba's direct phone number?
Anthony Rozada, Mba's direct phone number is (972) 673*****
What schools did Anthony Rozada, Mba attend?
Anthony Rozada, Mba attended Letourneau University, St. Olaf College.
What skills is Anthony Rozada, Mba known for?
Anthony Rozada, Mba has skills like Forecasting, Sales Management, Inventory Management, Budgeting, Strategic Planning, P&l Management, Team Building, Business Planning, Customer Relations, Marketing Strategy, Promotions, Team Leadership.
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