Anthony Russell

Anthony Russell Email and Phone Number

NA Media Director: Social Commerce, Emerging Media, Gaming @ Procter & Gamble
Anthony Russell's Location
Cincinnati, Ohio, United States, United States
Anthony Russell's Contact Details
About Anthony Russell

Anthony Russell is a NA Media Director: Social Commerce, Emerging Media, Gaming at Procter & Gamble. He possess expertise in copywriting, advertising, online marketing, social media advertising, a/b testing and 31 more skills.

Anthony Russell's Current Company Details
Procter & Gamble

Procter & Gamble

View
NA Media Director: Social Commerce, Emerging Media, Gaming
Anthony Russell Work Experience Details
  • Procter & Gamble
    Director: Social Commerce, Emerging Media, Gaming, Innovation
    Procter & Gamble May 2024 - Present
    Cincinnati, Ohio, Us
    View
  • Procter & Gamble
    Senior Brand Manager
    Procter & Gamble Jul 2020 - May 2024
    Cincinnati, Ohio, Us
    North American Media Brand Operations in Gaming/eSports, Audio, Print, Out of Home, Performance Marketing.
    View
  • Procter & Gamble
    North American Media Operations Assistant Brand Manager
    Procter & Gamble Aug 2019 - Jul 2020
    Cincinnati, Ohio, Us
    Audio, Print, OOH, Branded Entertainment, Legal, Growthworks, Agency Benchmarking
    View
  • Stratablue
    Director Of Digital Strategy
    Stratablue Feb 2018 - May 2019
    Indianapolis, In, Us
    • Oversaw and fostered close relationships with Facebook, Pandora, Spotify, Indeed, Amazon, Hulu, Pinterest and other vendors.• Was instrumental in positioning Stratablue as a preferred Facebook partner resulting in access to numerous closed alpha and beta tests of new platform ad products limited to only a handful of agencies in the world.• Oversaw the development and implementation of new technologies such as automation software, voice search, and natural learning chat bots.• Developed omnichannel campaigns and oversaw the execution.• Developed employee training programs for new hires. • Oversaw the development of proprietary agency data analytics software from ideation to deployment.• Managed creation and delivery of inbound RFPs.• Managed the on boarding of new business. • Managed the development of the agencies experiential marketing offerings. • Worked with the executive team and stake holders to develop the agencies growth plan. • Worked to develop the Stratablue education series and bring in strategic partners like Facebook to speak to the community. • Ensured all client campaigns meet set KPI’s and stayed within scope of work.• Was instrumental in doubling YOY agency growth with increasing spends, ultimately leading to a case study being published by Facebook.
    View
  • Stratablue
    Senior Digital Account Manager
    Stratablue Nov 2016 - Feb 2018
    Indianapolis, In, Us
    Client ListCeladon Group NYSE: (CGI)Frontier Communications NASDAQ: (FTR)Stacking BodiesTactical ComBoxFoxQuality Companies LLCQuality Truck JobsCrosswindsRecalm XRVole Hair Serum Kayak Pools MidwestAmbassador PoolsFirst Internet BankDr Wang Herbal Skin CareCaroline Symmes FoundationAmerican QualityFire Dawgs Cleaning ServicesFire Dawgs Home ServicesCrown LiquorsPlanned CompaniesLiberty ElevatorVictory MFGIdyll LoungeStacked PickleCharBlue Steak and Sea FoodFiber XHollyhock HillBetter BodiesHome Management ProsCase PacerExpress Medical RecordsGearhart LawHealth Care Claims ManagementMed Shield IncWestern Governors UniversityThe Nala
    View
  • Stratablue
    Digital Account Manager
    Stratablue May 2015 - Nov 2016
    Indianapolis, In, Us
    • Work with clients to create and optimize their digital strategy that collaborates with marketing, PR and advertising campaigns reaching set KPI’s.• Create timely and engaging content optimized for the platform used and intended audience. • Broad and laser focused social audience development.• Execute, monitor and report on Facebook ad and Lead Generation campaigns.• Execute, monitor and report on Twitter ad campaigns.• Execute, monitor and report on Instagram ad campaigns.• Execute, monitor and report on Linkedin ad campaigns.• Execute, monitor and report on Pinterest ad campaigns.• Execute, monitor and report on Aweber/Constant Contact direct email campaigns.• Provide High level data analytics and audience insights.• Monitor and report on PPC and SEO campaigns.• Manage multiple client social advertising budgets.• Monitor sites for customer service opportunities and initiate conversations on behalf of the client.• Analyze and report digital marketing actions on a monthly basis for successes and new opportunities• Managing multiple client ad spends ranging from $5,000-$120,000 a month. • Provide creative input for content, advertising, and other digital marketing ideas. • Stay current with digital marketing trends and tools – includes attending networking and educational events, reading blogs, and listening to podcasts.• Research, write and publish multiple blogs per week.• Educate clients on best practices for content creation and campaign management.• Developed a bi-annual Stratablue Internship program. With this, I created, interviewed, selected and managed a group of interns.
    View
  • Blastmedia
    Digital Advertising Intern
    Blastmedia Jan 2015 - Apr 2015
    Indianapolis, In, Us
    ClientsBrainard For CarmelWheel Chair Solutions SkyzoneISkinzHHGregg• Drafting unique and creative copy for Facebook, Twitter, AdWords, and other PPC campaigns, in each client’s unique voice, to create engagement, while achieving campaign goals. • Placed search, social, display, and remarketing ads on major digital platforms including Google, Facebook, Twitter, LinkedIn, YouTube• Split-tested (A/B tested) digital advertisements to produce comparative data, recorded data into databases and utilized findings to provide sound recommendations.• Optimized digital ads by monitoring and analyzing key performance metrics to identify opportunities for improvement, such as increasing ad engagement and cost-efficiency by modifying ad creative and settings. • Trained heavily in agency processes such as keyword/target research, campaign planning, product, competitor, target and industry analysis, digital ad placement, analysis, and reporting.• Strategized integrated marketing campaigns that aligned with client's overall marketing goals on a monthly, quarterly, and yearly timeline. • Extensive research into competitors, industry trends, and future platforms that may work for clients.• Consistently deliver above-average industry Click-Through-Rates and success in other metrics.• Assist account executives with the implementation of digital advertising strategies for their clients from a big as Adidas HHGregg, and SMS audio, to as little as Skyzone, Wheel Chair Solutions, and the city of Fishers mayoral campaign • Analyze ad performance while providing insights and recommendations.
    View
  • Artistic Media Partners
    Account Executive
    Artistic Media Partners Sep 2014 - Jan 2015
    • Developed a marketing proposal for the implementation of a new radio streaming mobile app and further utilization and growth of social media.• Developed creative copy for radio commercials tailored to client’s needs.• Sales research and lead prospecting for WBWB B97 and WHHC Hoosier Country 105.1.• Sales/Brand Development. Going out, speaking to decision makers within businesses.• Using online social media sites to profile organizations and develop leads.
  • Artistic Media Partners
    Sales/Marketing Intern
    Artistic Media Partners Jun 2014 - Aug 2014
    - Sales research and lead prospecting for WBWB B97 and WHHC Hoosier Country 105.1- Create custom copy for radio commercials tailored to client’s needs.- Rode along with account executives for training and to tag team clients and further drive advertising sales. - Developed a marketing proposal for the implementation of a new radio streaming mobile app and further utilization and growth of social media.
  • Ragehouse Media Llc
    Owner
    Ragehouse Media Llc Jul 2013 - Jun 2014
    - Management and development of various web properties using CMS's like WordPress.- Management and utilization Facebook and Twitter, for marketing of blogs.- Maintain, predict need, and order supplies for apparel production.- Consulting with clients on their apparel and marketing needs to help develop marketing plans.- Wrote entertainment blogs, and articles to build a millennial audience - Promotional item design, production, and distribution.- Oversaw/edited the productions of 3 writers and a graphic artist, ensuring that all productions were consistent with brand image. - Built a consistent audience totallying more than 2000 hits a month.
  • Tjx
    Customer Experience Coordinator
    Tjx Feb 2013 - Jun 2014
    Framingham, Ma, Us
    - Responsible for operational controls at the Front Line Service Desk, and Jewelry.- Was consistently able to up-sale customers at point of checkout with gift cards, or other charity offers. - Ensures Front Line associates provide prompt, courteous and knowledgeable service to all customers.- Responsible for training and developing store Associates on customer service standards, register procedures and proper Front Line procedures and controls.- Resolved customer service issues appropriately and competently.- Managing customer relationships ensuring each interaction was consistent with brand.- Lead the district in the sale of the TJX Rewards credit card.
    View

Anthony Russell Skills

Copywriting Advertising Online Marketing Social Media Advertising A/b Testing Social Media Marketing Social Media Google Adwords Google Analytics Wordpress Social Media Integration Twitter Marketing Facebook Marketing Customer Engagement Radio Advertising Purchasing Marketing Budget Management Web Marketing Web Design Web Content Adobe Creative Suite Promotions Sales Management Social Media Blogging Direct Sales Sales Customer Service Indesign Radio Broadcasting Chivalry Silhouette Studio Apparel Sourcing Online Advertising Online Research Advertising Sales Marketing

Anthony Russell Education Details

  • Indiana University Bloomington
    Indiana University Bloomington
    Telecommunications Management

Frequently Asked Questions about Anthony Russell

What company does Anthony Russell work for?

Anthony Russell works for Procter & Gamble

What is Anthony Russell's role at the current company?

Anthony Russell's current role is NA Media Director: Social Commerce, Emerging Media, Gaming.

What is Anthony Russell's email address?

Anthony Russell's email address is an****@****lue.com

What is Anthony Russell's direct phone number?

Anthony Russell's direct phone number is +176525*****

What schools did Anthony Russell attend?

Anthony Russell attended Indiana University Bloomington.

What are some of Anthony Russell's interests?

Anthony Russell has interest in Graphic T Shirt Design, Motorcycling, Cooking, Wine Making, Motorcycling And Cooking, New Technologies, Target Shooting, Investing In Precious Metals.

What skills is Anthony Russell known for?

Anthony Russell has skills like Copywriting, Advertising, Online Marketing, Social Media Advertising, A/b Testing, Social Media Marketing, Social Media, Google Adwords, Google Analytics, Wordpress, Social Media Integration, Twitter Marketing.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.