Anthony Santillo Email & Phone Number

San Francisco, California, United States

Assist with management of team to ensure performance is aligned with client expectations rhat quarterly goals are met. Oversee the creation and management of global campaigns to drive signups for YouTube products such as YouTube Premium, YouTube Music Premium, and YouTube TV. Assist with the training and onboarding of new team members across all regions and platforms and continue to provide support and insights after they have completed onboarding. Provide weekly… Show more Assist with management of team to ensure performance is aligned with client expectations rhat quarterly goals are met. Oversee the creation and management of global campaigns to drive signups for YouTube products such as YouTube Premium, YouTube Music Premium, and YouTube TV. Assist with the training and onboarding of new team members across all regions and platforms and continue to provide support and insights after they have completed onboarding. Provide weekly, quarterly, and yearly business reviews and campaign performance updates, insights, trends, and projections to internal Google teams.Tactically plan and manage media strategies and ensure that all strategies are aligned with overarching initiative and business goals.Perform and report on strategic tests globally for different YouTube products and creatives to determine the most efficient and effective campaigns for YouTube subscription products. Show less

San Francisco, California, United States

Oversee the creation and management of global campaigns to drive signups for YouTube products such as YouTube Premium, YouTube Music Premium, and YouTube TV. Provide weekly, quarterly, and yearly business reviews and campaign performance updates, insights, trends, and projections to internal Google teams.Tactically plan and manage media strategies and ensure that all strategies are aligned with overarching initiative and business goals.Perform and report on strategic… Show more Oversee the creation and management of global campaigns to drive signups for YouTube products such as YouTube Premium, YouTube Music Premium, and YouTube TV. Provide weekly, quarterly, and yearly business reviews and campaign performance updates, insights, trends, and projections to internal Google teams.Tactically plan and manage media strategies and ensure that all strategies are aligned with overarching initiative and business goals.Perform and report on strategic tests globally for different YouTube products and creatives to determine the most efficient and effective campaigns for YouTube subscription products. Show less

San Francisco, California, United States

- Managed and optimized over 4,000 TrueView campaigns globally in Google Ads - Drove over 7,000,000 sign-ups across all YouTube subscription products in 2020. Products include YouTube Music Premium, YouTube Premium, and YouTube TV. - Provided weekly campaign performance updates, insights, and projections to internal teams - Tactically planned, launched, and managed media strategies while ensuring that all strategies aligned with overarching initiative and business goals.- Work… Show more - Managed and optimized over 4,000 TrueView campaigns globally in Google Ads - Drove over 7,000,000 sign-ups across all YouTube subscription products in 2020. Products include YouTube Music Premium, YouTube Premium, and YouTube TV. - Provided weekly campaign performance updates, insights, and projections to internal teams - Tactically planned, launched, and managed media strategies while ensuring that all strategies aligned with overarching initiative and business goals.- Work with client's go-to-market teams to develop and refine launch strategy based on KPIs - Performed and reported on strategic tests globally for different YouTube products and creatives to determine the most efficient and effective campaigns for YouTube subscription products.- Performed day-to-day optimizations across campaigns to ensure goals on are on schedule to be achieved. - Supported WHO, NGOs, and Global Governments during the COVID-19 pandemic by running campaigns with content focusing on health guidelines and ways to flatten the curve for 20+ countries. Show less

Greater San Diego Area

- Manage PPC Accounts – Search, Display, Facebook, and Bing with a combined total monthly spend of $100,000+, implemented proper account structure and tracking, optimized campaigns using keyword research to increase relevant traffic and reduce CPC.- Frequently use MS Excel to analyze and report ad copy, keyword, and campaign performance.Implement new practices and ideas to further improve strategy and success of company and client campaigns - Utilize tools such as Majestic, SEMRush,… Show more - Manage PPC Accounts – Search, Display, Facebook, and Bing with a combined total monthly spend of $100,000+, implemented proper account structure and tracking, optimized campaigns using keyword research to increase relevant traffic and reduce CPC.- Frequently use MS Excel to analyze and report ad copy, keyword, and campaign performance.Implement new practices and ideas to further improve strategy and success of company and client campaigns - Utilize tools such as Majestic, SEMRush, Yext, and Moz to rank clients in the top of Google’s Local Map Pack.- Effectively communicate strategies and information between departments. Show less

-Writing articles and posts and publishing them to the Lake Show Life Fansided page.-Promoted Fansided material across all social media channels, focusing on Twitter, which has over 30,000 followers, as the main outlet for our material to be shared. -Created engagement by other users and fans by posting polls and calls to action.

Greater San Diego Area

- Study client's company to plan and execute direct marketing engagement programs including email, PPC, website, SEO, & social media to promote awareness and drive engagement. - Provide overall program strategy and guidance for clients to ensure a successful implementation. - Manage monthly marketing reports for management and customers. - Design and implement a marketing strategy according to client's objectives and budget. - Prepare detailed proposals and marketing plans to… Show more - Study client's company to plan and execute direct marketing engagement programs including email, PPC, website, SEO, & social media to promote awareness and drive engagement. - Provide overall program strategy and guidance for clients to ensure a successful implementation. - Manage monthly marketing reports for management and customers. - Design and implement a marketing strategy according to client's objectives and budget. - Prepare detailed proposals and marketing plans to present to accounts. - Give direction on marketing efforts with the most effective methods and tools. - Create engaging, timely content for 220 Marketing Instagram, Facebook, Twitter, LinkedIn, and Google+- Establish and execute paid social media campaigns on time and within budget to meet client and organizational and marketing goals. - Skillfully deliver telephone or web-based presentations of company solutions and services. Show less

Greater San Diego Area

-Helped customers with every facet of their dining experience and making sure they got everything they needed on time and with highest efficiency.-Worked in a busy environment on day-to-day basis while making sure to remain calm, organized, and efficient. -Dealt with the cash register while also preparing and delivering food and alcohol to their correct tables even under the busiest circumstances.

-Worked with NBA and Collegiate coaches in running live drills and team and individual player practices for the top high school and collegiate level athletes from all around the world-Team Manager for Team Rose Class of 2015 which was coached by Phil Matthews and Aubrey McCreary and Team USA Class of 2014 which was coached by Eddie Johnson and Satch Sullinger-Filmed all games live and provided in-game statistics and updated player coverage to NBA Scouts, Coaches, Front Office… Show more -Worked with NBA and Collegiate coaches in running live drills and team and individual player practices for the top high school and collegiate level athletes from all around the world-Team Manager for Team Rose Class of 2015 which was coached by Phil Matthews and Aubrey McCreary and Team USA Class of 2014 which was coached by Eddie Johnson and Satch Sullinger-Filmed all games live and provided in-game statistics and updated player coverage to NBA Scouts, Coaches, Front Office Representatives, and Media Show less

-Provided facts and statistics about players from the SEC on what they were doing off the field and in their community-Promoted the voting of these players on a week to week basis in order to spread on the word on what these athletes were doing

-Broke down and analyzed basketball games at all college levels. -Gained experience in play-by-play analysis and ability to work independently.