-Perform thorough analysis of marketing channels, such as email, social and paid channels, ROI, brand image and effectiveness-Content creation, copywriting, storytelling, and helping brands to find their voice; advertisement ideation and iteration-Connecting brand voice to practical marketing strategies and ROI, such as ecommerce optimization

-Design decor, lighting and unique, in-event experiences to delight guests -Design and build DJ booths and other decor for house music events-Lead event production and operations

-Design and manage email campaigns using Apollo.io. Setup of email sequences, optimizing using A/B testing; writing compelling cold email copy-Secure market development funds from channel partners, reporting to managing director

-Design and assemble RFPs + marketing PDFs for prospective clients using Adobe Creative Suite-Management of and creation of content for website, social media channels, and email marketing-Copywriting for marketing collateral; RFPs, project tear sheets, website, email campaigns and social media-Directing architectural photoshoots of completed buildings for images to use in printed and online marketing assets

-Assist in IT budget management to transition company IT environment from desktop workstation to new office with hoteled laptops and docking stations-Oversee all hardware and software procurement + management. Manage fleet of 100 laptops and annual software licensing budget-Conducted IT training + general onboarding of 48 new employees-General IT support and troubleshooting for office hardware and Windows software

-Plan and execute campaigns across social media channels to increase brand awareness, launch products and recruit for EEC services.-Continue to shape and refine brand image, helping an emerging company find its voice, and crafting messaging that is geographically sensitive to the numerous regions of operations. -Redesign and reword internal and external facing media to fit the EEC brand, via graphic design and copywriting-Photography and video content creation for internal communications as well as external needs such as social media and promotional content

-Manage diverse portfolio of 10-15 performance and brand campaigns, focusing on lower-funnel conversion metrics; avg. quarterly revenue capture, $1m+ -Leverage custom audience segments, creative weighting, frequency caps, budget reallocation, dayparting and geotargeting as optimization strategies -Cross-functional collaboration with multiple internal teams, including Adtech, Trafficking, Design, Legal, Revenue, and Sales teams -Interface directly with clients, designing strategies for improving campaign pacing and performance, and identifying top-performing segments -Capture revenue by constant evaluating and shifting of campaign execution and internal team priorities in a fast-paced environment, increasing revenue for one account from 26K to 178K over a 2-month period by A/B testing creative and retooling client’s existing marketing plan

Responsible for marketing, advertising, brand development and ecommerce optimization: • Improving design and functionality of Nesting Days' online store across mobile and desktop platforms to increase conversion rates:- Website user experience- Website visual design and user interface- Checkout process improvements and bottom-of-the-funnel optimization• Monitoring e-commerce performance via Google Analytics, Shopify and Shipstation and optimizing e-commerce platform and inventory management accordingly:- SEO enhancement- Returns and exchanges mitigation - Inventory and product component organization• Facebook advertisement ideation and execution: - Direction of product and lifestyle photoshoots - Visual design of ads - Drafting of ad copy - Ad campaign monitoring and management using CPM, oCPM and Daily Unique Reach bidding strategies - Build Website Custom Audiences, and refine using Audience Insights - Testing and refinement of audience targeting - Campaign performance analysis with Facebook Ads Manager, Power Editor and Google Analytics• Google Adwords ideation and execution:- Drafting of ad copy- Keyword list management- Bidding strategization and refinement• Social media management:- Creation of social media strategy- Management of social media team - Conduct routine analysis of post performance to fine-tune visuals/copy- Continuously grow an engaged fan base• Email marketing and strategy - Implementation of automated educational email series - Launched abandoned cart email system to recapture lost sales - Writing and design of email blasts and holiday/event emails - Continuously A/B test subject lines, from names, and content to improve open and clickthrough ratesOther responsibilities: • Order fulfillment and customer service: - Order fulfillment and shipment - Processing of returns and exchanges - Customer service via email

Responsible for a wide range of business development initiatives:• Visual brand development via print and online media - Redesign of product booklet/insert- Design and execution of educational pamphlet- Website design and UX/UI input • Monitoring e-commerce performance via Google Analytics, Shopify and Shipstation and optimizing e-commerce platform and inventory management accordingly:- Designed and implemented abandoned cart email notifications to recapture lost sales- Monitoring users flow and conversion path- SEO enhancement- Returns and exchanges mitigation - Inventory and product component organization• Contributed to Facebook advertisement ideation and execution: - Visual design of ads - Drafting of ad copy - Ad campaign monitoring and management - Campaign performance analysis with Facebook Ads Manager, Power Editor and Google Analytics• Email and Social Media Marketing:- Designed and wrote copy for email blasts- Analyzed email campaign performance, focusing on improving opens, CTR and sales- Social media assistance to the Director of MarketingOther responsibilities: • Order fulfillment and customer service: - Daily order fulfillment and shipment - Processing of returns and exchanges - Customer service via email

• Devised and implemented marketing strategy, including website and logo design, interacting directly with management. Redesigned website after merger with another company. • Designed promotional flyers, managed email marketing efforts, creating monthly newsletter for clients • Promoted company by hosting events, attending conferences and sourcing leads, ran Google Adwords campaigns• Managed business and personnel expenses, ensuring domestic and international tax compliance. • Negotiated scope of work for client contracts• Calculated revenue projections for quarterly financial statements and presented progress reports to management. Tracked project management forms for consultants in the field using Salesforce

Worked with various clients such as Bundle, Dreambuilders, Mckinley Financial Group and the Petaluma Design Guild to design logos, websites, and to manage branding and marketing efforts. Communicated with clients face-to-face when possible to meet these needs. Used Adobe Creative Suite.

• Customized and perfected greeting card designs using customer requests as guidelines, maintaining visual consistency throughout a suite of orders• Used Illustrator, Photoshop and Indesign to format text, design layout, optimize photo quality and correct for gamut warnings and created new graphics as requested by customers. Ensured best print quality• Screened proofs created by design associates for quality control, interfacing withcustomers when necessary

Wrote 2 articles weekly on culture, current events, profiles, and opinions.

Ensured safety of swimmers and communicated with patrons about pool rules and safety.

Learned the fundamentals of jewelry production from sheet metals (sterling silver, nickle silver, copper, brass). Learned soldering techniques including sweat and peg soldering. I was also instructed in the use of hammers, the anvil, ring mandrils, pliers, files, enameling and other methods of metalworking. I also fabricated 12 pieces of jewelry from Precious Metal Clay while working with Catherine.