Anthony Shenoda, Phd Email & Phone Number

United States

United States

Analytics division of Allergan Aesthetics (makers of Botox®)—an AbbVie company. Applies data science, ML, UX research, and AI to innovate aesthetic treatments and optimize Allē loyalty program, enhancing patient outcomes in medical aesthetics.• Lead the entire Consumer Pillar research program & roadmap (from generative to usability testing) for all consumer facing products at Allergan Aesthetics (a global portfolio worth $1.37 billion in revenue)• Regularly partner with product, design, marketing, engineering, and brand content • Foundational research on consumer use of the flagship Allē app led to journey mapping & redesign of several elements as well as new marketing campaigns • Benchmarking and foundational research on Allē payment plans (via Cherry) with the goal of increasing overall aesthetic spending by $6.2M• Usability testing of Allē.com homepage, leading to a robust rebrand & redesign effort to launch in Q1 2025• Established a consumer rolling research program by creating a custom UserTesting consumer panel of 190 people

Offering my culturally informed expertise as a researcher and anthropologist.Most recent project with Capital Group was focused on:• Understanding investor behavior for a large financial mutual fund company• Providing cultural context research for end investors spending during retirement• Mining data to understand behavioral changes in retirement spending (esp. during COVID and with rising interest rates)• Partnering with academic institutions to look at secondary research on behavioral patterns during end investor retirement

United States | Remote

Cloud-based CRM platform offering integrated tools for marketing, sales, customer service, and content management. Helps businesses attract, engage, and delight customers through inbound marketing strategies and automated workflows.I worked horizontally with the Platform Discovery teams at HubSpot with a focus on global navigation, global search, and notifications. My research centered on how these global aspects of the HubSpot platform could help our customers perform everyday work tasks in more efficient and seamless ways. Specifically, I conducted foundational & tactical qualitative and quantitative research with hundreds of customers as we embarked on a large project to redesign the navigation user interface (UI) and information architecture (IA). We were seeking ways to make moving across HubSpot easier and more efficient for our customers while allowing the platform to scale as we grow. This work impacted all of our 185+k customers across 120 countries, streamlining HubSpot's Global Navigation by 36% for 400k+ daily users, saving time and boosting efficiency for 4 job roles.Prior to this, I worked on Conversational Intelligence and Data Quality tools that employ AI & machine learning technologies to help HubSpot customers establish clarity around sales methods and pitches and to maintain data health in the CRM.Working across teams and with cross-functional partners, I designed and conducted both unmoderated and moderated studies using qualitative & quantitative methods in order to understand how we could build a CRM platform that helped our customers work better and scale their organizations.

Served as a lead researcher, mentoring & guiding junior researchers on research planning and stakeholder engagement.

United States | Remote

San Francisco, California

User experience research firm specializing in conducting digital product testing and providing UX insights. Offers qualitative and quantitative research methods to help companies improve digital experiences across websites, apps, and devices.I conducted foundational, evaluative, and tactical research for the Instagram and Facebook apps. This work led to the launch of several products and involved working with a variety of FB users including teens, SMB owners, and creators/influencers.

California

Outdoor retail cooperative selling gear, apparel, and equipment for camping, hiking, climbing, cycling, and other outdoor activities. Known for its member-owned structure, sustainability initiatives, and outdoor education programs.Working with the CX team (Jan-July 2019), product managers, & mobile directors, I conducted benchmark research, interviews, and observation & exploratory research in order to improve employee and customer experiences at REI. This research helped to:• Provide REI’s 17 million member base & non-member customers with a stellar personal outfitting experience at 156 Co-op stores in 36 states• Resolve problems that REI’s ~14,000 employees faced with the mobile selling assistant (MSA) devices that they used dailyI outfitted hundreds of customers with outdoor gear that was appropriate for their adventures, based on their needs and desires.

Served as a parish priest at two Coptic churches in southern California. Prepared a book manuscript for publication based on 7 years of in-depth ethnographic research in Egypt on interreligious encounters, the making of cultural difference, and the role miracle narratives play in all of this.

The Hague

• Taught anthropology, writing, religion, & ethnographic research methods courses• Advisor to thirty-two tutees• Chair of the Human Interactions major• Worked with colleaues across disciplines in order to develop a core curriculum for ~ 400 students

Claremont, Ca

• Taught anthropology and ethnographic research methods courses• Supervised senior research & theses projects, & advised tens of students• Served on the Internal Review Board (IRB) for the Human Subjects Committee

Taught anthropology junior seminar.

Doctor Of Philosophy - Joint Phd, Social Anthropology & Middle Eastern Studies

Dissertation title: “Cultivating Mystery: Miracles and the Coptic Moral Imaginary.” An ethnographic account of the socio-political role.

Master Of Arts - Ma, Social Anthropology

Ma, Latin American Studies

MA thesis title: “‘If I Don’t Have My I.D. I’m not Mexican. What Am I Then?’: The Zapatista Quest for a Place in the Nation.”.

Bachelor Of Science - Bs, Geography