Want to know the secret sauce attributed to a brand's success? It's story telling. Brilliant, believable messaging, delivered in an authentic and appealing way. This is what sets brands apart, making real tangible differences in how consumers consume media, and indeed food.I enjoy telling stories visually by piecing together stunningly beautiful content and steering the public towards positive brand perceptions. Don't think you can taste through words? Think again. Using food as the vehicle, I savour in drool-inducing copywriting that may just provoke you to lick the page! One moment please, let me just wipe that up...I relish the opportunities I am fortunate to have working with incredible products every day, and develop recipes that reveal delicious and cost-effective ways to celebrate them.My deeply influential Italian upbringing has become the driving factor behind my love for food and led me to sustain a growing and rewarding career in various roles within the hospitality industry. Formerly as Training Manager at a national commercial bakery, I was responsible internally for training staff on product knowledge, and externally for managing a successful sourdough baking school which aimed to promote the full traceability of grain, from farm to loaf, and providing highly educational hands-on classes for all ages.Now as Creative Director at Vannella Cheese, I pride myself on leading the way for the brand's current and future ideas. From conceptualising all aspects of its marketing comms with a scrupulous, yet visionary mindframe, to finding innovative and modern ways to bring an established and esteemed family business into this new, contemporary era of hospitality. Vannella Cheese supplies some of the best restaurants and retailers across Australia and I enjoy telling its stories of tradition, quality and dedication, all through the medium of imagery and video.