Anthony Silvio Email & Phone Number

Australia

- Develop and execute impactful marketing strategies, aligning creative vision with brand objectives.- Ensure brand consistency across diverse digital channels, including social media, website, EDM, signage, and print media. - Direct external stakeholders, including graphic desginers and videogrpahers, for timely and on-brand execution of content and marketing initiatives.- Manage, schedule, and curate social media accounts (IG, FB, LinkedIn, YouTube, TikTok) to enhance engagement and maintain positive brand representation (currently tripled IG following and improved engagement).- Collaborate with the National Sales Manager to identify sales growth opportunities and implement targeted marketing campaigns, resulting in YOY sales growth.- Engage in frequent media and PR activities, showcasing brand events and collaborations with notable outlets (Better Homes & Gardens, SBS World News, Broadsheet, Good Food).- Orchestrate events, markets, and festivals, expanding Vannella Cheese's market presence in B2C and B2B sectors.- Actively contribute to strategic ideation with management to shape the brand's ongoing direction.- Carry out creative collaborations, fostering bespoke brand partnerships for wider audience reach (Nonna’s Grocer Burrata Candle, Adora Chocolates, Vincenzo’s Plate).- Establishe educational experiences for customers, distributors, wholesalers, and retail partners through on-site tours and product tasting experiences.- Launched and manage new webite (Webflow) and online store (Shopify). - Launch and manage Omnisend e-marketing campaigns and automated workflows to strengthen customer aquisition and retention strategies.- Proficient in Canva, photography, and videography.

- Conducted national product training for 200+ staff.- Managed adult (up to 40PAX) and children (up to 120PAX) interactive classes, earning'Top 5 Cooking Classes In Sydney' recognition in 2019 from Time Out Magazine.- Partnered with Marketing Coordinator for targeted social media, recipe, and blog content, and coordinated product launches with comprehensive staff training.- Drove R&D, NPD, and promotions including the Alinea Select Toaster launch with SunbeamAustralia & New Zealand.- Achieved major project wins, including the 'RAS President's Medal Award' in 2018.- Influenced café menu direction by collaborating with the head chef to align with trends.- Orchestrated significant events, such as participation in TedX Syd and 'Industry BreaducationNights.'

- Assisting Café & Retail Store Manager with daily duties.- Managing the store and staff on the manager's RDO.- Fill in for chefs on leave days, running of a busy kitchen.- Implementation and use of café menu in Kounta POS. - Management of stock rotation procedures, stock take, and ordering. - Ongoing menu development working alongside the Head Chef and Training Manager to find cost effective menu solutions that are in line with current food trends and tell the story of our brand. - Holding meetings with staff to ideate ways to improve the customer experience, including the look and feel of our retail store and avenues where staff can enhance the customer's brand perception.- Solving problems and customer complaints. Reassuring the customer their issue will be rectified and turn frowns into smiles. - Reconciliation and working with the Café & Retail Store Manager to find ways to improve profit margins including the review of COGS with our suppliers and generating more interest in products through product sampling and off the cuff opportunities to educate the customer about an interesting product fact.