As a dynamic and driven business leader in the Furniture, Design, Retail & Wholesale industries, I have gained a wealth of experience over 25 years launching & shaping brands, driving growth, and delivering exceptional business outcomes. As the Founder & Owner of Emrik and the former Director of Coco Republic and RH Artisan, I possess an innovative and entrepreneurial mindset, specialising in the formulation of comprehensive business plans and the implementation of effective go-to-market strategies as well as designing furniture for some of the best companies in the world. Since leaving Coco Republic in 2023, I have been eager to continue my passion for launching and leading furniture businesses, and also furniture design into a new venture, Emrik. With a foundation built on creativity, strategic vision, and global expertise, Emrik is a design and manufacturing business, supplying exceptional furniture to retailers worldwide. → United Kingdom→ Mexico→ South Africa→ Turkey→ Africa→ Europe→ Middle EastKey achievements throughout my career include: ✓ Strategic International Growth – Throughout my two decades at Coco Republic, I oversaw the significant expansion of the business from two retail stores in Sydney to 24 retail stores across Australia, New Zealand, and the United States. ✓ Market Expansion – I played a pivotal role in the identification and establishment of new revenue streams including the introduction of Property Styling, Wholesale, Furniture Design, Interior Design, Design School, and Café divisions. ✓ Product Design, Development & Sourcing – Through a deep skill for design and over 25 years’ experience travelling the world for furniture development, I was able to set up deep networks in America, Asia and Europe sourcing, designing and developing signature furniture collections. ✓ Key Partnerships – Leveraging my extensive global network, I played a critical role in the negotiation and execution of successful collaborations with various top-tier retailers including Restoration Hardware and HD Buttercup. ✓ Exit Strategy – In 2021, I successfully oversaw the sale of Coco Republic to a US-based private equity firm, managing the smooth transition that resulted in minimal disruption to customers and realising significant value for shareholders.
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Founder And OwnerEmrikThe Rocks, Nsw, Au -
Founder & OwnerEmrik 2023 - PresentEmrik’s mission is to redefine the furniture design landscape through innovative and detail-oriented creations. Capitalising on my extensive collaborations and experience with some of the world’s best retailers, Emrik showcases a fusion of architecture, history, and the Australian outdoor lifestyle, culminating in an extensive range of acclaimed collections. Since its inception in 2023, I have successfully negotiated and signed many of the best furniture retailers from around the globe, spanning Middle East, South America, Africa, Asia, and Europe. Critical to my success in this venture has been my overarching ability to take a brand in its infancy and solidify its identity as a market leader in premium furniture and lifestyle retail.
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CraftsmanRh 2019 - PresentCorte Madera, Ca, UsBased in Corte Madera, California, RH (Restoration Hardware) is a world-leading home furnishings purveyor providing design solutions across a range of furniture, lighting, bath ware, décor, and outdoor collections. Since commencing my relationship with RH as an Artisan in 2019, I have designed multiple collections in the interior and outdoor furniture offerings, including some key performing collections listed: ✓ Portofino✓ Capri✓ PradoAccording to RH: "Anthony Spon-Smith designs with an eye for detail, livable comfort, and materiality, balancing enduring form and considered function influenced by architecture and history he sketches in pen and ink, filling notebooks with new designs inspired by the Australian landscape and outdoor lifestyle”. -
DirectorCoco Republic 2002 - 2024Sydney, New South Wales, AuIn the capacity of Creative Director and Co-Owner of Coco Republic, I amassed over 25 years’ experience successfully transforming a boutique furniture business into an internationally recognised brand. Over the years I gained significant expertise overseeing the creative direction of a range of business functions including: ✓ Product Development & Design✓ Merchandising✓ Retail Strategy✓ Visual Merchandising✓ Marketing✓ Branding✓ Board & Business StrategyThrough these experiences, I demonstrated a deep passion and commitment to the creation of aesthetic, functional products, while refining my ability to scale, innovate, and expand across dynamic global markets. Leveraging strong relationship building & strategic leadership skills, I established meaningful partnerships that enjoyed mutually beneficial outcomes for all stakeholders. Key to success in my leadership at Coco Republic was my ability be instrumental in the launch and expand of a diverse range of new business divisions, including Property Styling, Wholesale and Furniture Design, Interior Design Services, Design School, and the Café and Restaurant Division – L’Americano. Additionally, I led Coco’s collaboration with various top-tier international retailers including Restoration Hardware and HD Buttercup. Further key achievements in the role include: ✓ Successfully re-branded, fit out, and grew the business from two retail stores to 24 stores across Australia, New Zealand, and USA. ✓ Re-platformed and designed three separate Website and integration to IT stacks and marketing channels. ✓ Founder and Patron of seven Award-winning Restaurants across the 24 store network, as recognised by Sydney Morning Herald Good Food Guide (2016 and 2017). ✓ Established and fostered a robust supplier network across Asia, Europe, and the United States. ✓ My tenure at Coco Republic culminated in the successful sale of the business to a US-based private equity firm, delivering significant value to shareholders. -
Account ExecutiveM&C Saatchi 1998 - 2002London, GbM&C Saatchi is an independent creative agency providing advertising services across a diverse range of industries. Critical to my success in this position was my overarching ability to initiate, foster, and manage ongoing client relationships across various industries. Strategic partnerships established and fostered during my tenure at M&C Saatchi include: ✓ British Airways✓ ANZ✓ Gateway✓ Travel Australia✓ QANTAS✓ The Shephard Foundation
Anthony Spon-Smith Education Details
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University Of SydneyEconomics -
University Of Technology SydneyIndustrial Design
Frequently Asked Questions about Anthony Spon-Smith
What company does Anthony Spon-Smith work for?
Anthony Spon-Smith works for Emrik
What is Anthony Spon-Smith's role at the current company?
Anthony Spon-Smith's current role is Founder and Owner.
What schools did Anthony Spon-Smith attend?
Anthony Spon-Smith attended University Of Sydney, University Of Technology Sydney.
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