Anthony Stepney Email & Phone Number

Ventura, CA, US

Mountain View, CA, US

San Jose, CA, US

• Responsible for the implementation and optimization of nearly $3MM worth of advertising media per year
• Acted as lead on regional activation and support of Adobe Analytics (product integration, data reporting)
• Worked in tandem with Engineering department in order to improve DSP capabilities through daily ticketing of platform bugs, weekly meetings outlining product rollouts, and routine communication with DSP publishers

Washington, DC, US

• Duties Included:
• Managed and optimized approximately $500,000 worth of revenue per month
• Collaborated with Vox Design and Content teams in the creation and implementation of over 200 custom ad products
• Led internal tests to build and leverage Vox Media audience data in order to capture future revenue opportunities

Brooklyn, New York, US

• VICE Media hails itself as the world’s leading youth media company specializing in creating, distributing, and monetizing original content globally.Duties Included:
• Acted as lead technical support and ad ops liaison between other VICE digital teams (Sales, Programmatic, Publisher Partnerships, Media Strategy) and clients
• Led monthly reconciliation process for all direct sold campaigns
• Facilitated the rollout of emerging VICE ad products and systems to the larger organization
• Directed onboarding trainings for all new ad ops team members

Brooklyn, New York, US

• VICE Media hails itself as the world’s leading youth media company specializing in creating, distributing, and monetizing original content globally.Duties Included:
• Managed existing DoubleClick for Publishers creative tags in order to guarantee proper flow of inventory from the VICE owned and operated sites to the appropriate campaigns within the proper parameters
• Provided daily actionable insights to other stakeholders in order to improve campaign performance
• Tracked overall campaign delivery and remedied discrepancies with major third-party vendors (DoubleClick for Advertisers, Sizmek, Innovid, Atlas, etc.)

Seattle, WA, US

Brooklyn, New York, US

US

• Gothamist LLC is the operator, or in some cases franchisor, of eight city-centric blogs worldwide that focus on news, events, food, culture, and other local coverage.Duties included:
• Outlined and executed strategic marketing plans with media outlets for optimum campaign performance
• Wrote and edited sponsored posts, custom content and social media posts published on the Gothamist network
• Prospected and reached out to potential site advertisers in order to simultaneously sustain and increase advertising revenue, subscribers, site traffic and social media following

US

• Gothamist LLC is the operator, or in some cases franchisor, of eight city-centric blogs worldwide that focus on news, events, food, culture, and other local coverage.Duties included:
• Executed daily ad operations tasks: scheduled campaigns, trafficked ads and monitored campaigns
• Optimized campaigns to achieve higher click-through rates and to ensure full campaign delivery
• Retrieved campaign assets from clients to assess and verify targeting and technical integration needs prior to launch

New York, New York, US

• Cause + Effect is a creative studio specializing in brand development, production, directing and animation.Duties included:
• Maintained and updated company website, blog and Vimeo pages on a daily basis
• Created and maintained monthly company newsletter delivered to approximately 1,000 company contacts
• Connected with clients and supporters through online social networking sites and doubled user subscriptions
• Organized company outreach events including dinners, gifting activities and the annual holiday party attended by 500 people

Bachelor Of Arts (Ba), English Language And Literature/Letters (Creative Writing)

Semester Study Abroad, English Literature (British And Commonwealth) (Creative Writing)