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• Extensive expertise and experience in developing new opportunities and extending market share in both local and international areas in the horticultural industry.• 10 years on the Board of various Nursery Organizations including• Director, Vice President and President for 4 years of the Nursery and Garden Industry of Victoria• Director and President of the Nursery and Garden Industry of Australia• Board member of the Nursery Industry Advisory Committee to Hort Innovation Australia LtdSpecialties: Business DevelopmentCreative and Innovative marketing strategiesProject ManagementInternational marketsUnderstanding the win/win/win principalSpeaking Presentations: (a selection of some of over 80 different presentation)The future of gardening - Garden Writers Assoc. of AmericaMarketing to the world - South African Nursery industryDare to be different - North American and Dutch Bulb industrySomething New, Controversial and Interesting - The USA Retail Garden IndustryOpportunities for the Garden industry - Nursery and Garden industry VictoriaMarketing in Horticultural - Burnley Horticultural CollegeMarketing gardening roses - World of Roses convention - TexasPromoting Plants Globally - Pipweg conference - Angers FranceTrends in Horticulture - Horticultural Media Assoc. - AustraliaPhilosophies on Branding - USA and Australian Landscape Association - MelbourneThe Global Perspective in Plant Trends and Opportunities - Nursery and Garden Industry VictoriaGlobal Look at the Media and Gardening - Australian mediaWith little effort you can have major outcomes - Germany's largest Horticulture Research Center (LWA) Veitshochheim - GermanyTrends and Opportunities - Landscape Industry Association of NZThe Three Major factors influencing our industry today - Nursery and Garden industry of NSW - AustraliaToday - a different world - or is it?
Anthony Tesselaar Plants Pty. Ltd.
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Managing DirectorAnthony Tesselaar Plants Pty. Ltd. Jan 1994 - PresentSilvan, Victoria. AustraliaStrategic plant project managers and introducers of new and distinctively different plants in 15 countries around the world, including Australasia, North America, Europe and United Kingdom.
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Member Of The Strategic Investment Advisory Panel In Relation To The Nursery IndustryHort Innovation Australia Limited Jan 2016 - Jun 2023Sydney, Australia
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Director - Marketing And Public RelationsTesselaar'S Bulbs And Flowers Pty. Ltd. 1966 - 1994Silvan, Victoria, AustraliaA family owned wholesale Bulb and Flower production company supplying bulbs and flowers Australia wide. Was acknowledged as the largest Floricultural operation in Australia during this time.Roles included:-1) Bringing innovative branding to the bulb industry.2) Responsible for managing Australias largest Bulb and Plant mail order catalogue with a 33% responce rate while retaining one of the highest value average orders in the industry.3) Managing and marketing the companies yearly front line Tulip Flower Festival during its 4 week open period.4) Publishing numerous articles in relation to bulbs and plants.
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PresidentAustralian Nursery And Garden Industry Nov 1991 - Oct 1992Sydney, Australia1991-1992 - President Australian Nursery and Garden Industry1987-1991 - Advisory Board Member on the Australian Nursery and Garden industry.
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President, Vice President And Board MemberVictorian Nursery And Garden Industry 1984 - 1991Melbourne, Australia1984 - Board Member 1985-1986 - President Elect 1987 - 1991 - President
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Frequently Asked Questions about Anthony Tesselaar
What company does Anthony Tesselaar work for?
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Anthony Tesselaar has skills like Marketing Strategy, Management, Garden, Horticulture, Marketing, Strategy, Project Management, Product Development, New Business Development, Business Strategy, Business Development, Business Planning.
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Anthony Tesselaar
Silvan, Vic
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